Skai’s Post

🚀 The #RetailMedia landscape is booming! With the decline of Google's third-party cookies, first-party data shines like gold. 📈 Here's what you need to know: - 🔥 Market Heating Up: Retailers large and small, from Amazon to Wawa, are jumping into the fray. - 💰 Ad Spend Surge: Expected to capture $140 billion by year-end, making up 20% of global digital ad spend. That's up from $115 billion in 2023! - 📊 Fragmentation Challenges: The growth leads to a scramble on where to invest ad dollars for maximum impact. - 🥇 Top Players Evolving: Amazon, Walmart, and Albertsons lead the charge, each enhancing their platforms and offerings to capture advertisers' attention. Stay ahead in the #DigitalMarketing race by leveraging retail media networks' expansive growth and opportunities! 💡 https://buff.ly/3VlRMWm

Offsite #retailmedia spending will surpass on site spend in 2024, according to EMARKETER. 🤯 This highlights the importance of integrating #digitalshelf signals into media bidding across both channels, especially since ads for out of stock products are not suppressed on offsite channels the way they are onsite. (i.e. Amazon won't show you an ad for an out of stock product on Amazon.com, but you might see an ad for that product on CNN.com) In short, you could be wasting a lot of offsite media dollars driving traffic to products that are unavailable, unless you have the ability to turn off campaigns at a geo-location level (which is possible with offsite). Thanks to Profitero's #shelfintelligentmedia integrations with The Trade Desk, Walmart Connect and Amazon Ads and our granular, store-level availability data, you can avoid wasted budget -- both online AND off.

Our 2023 Year in Review Benchmark Report is here! This comprehensive analysis covers key retail advertising channels including Amazon, Walmart, Google, Bing, Meta, and Instacart, equipping you with the insights needed to navigate 2024 with confidence. 🌟 Highlights: 25% YoY increase in Amazon DSP ROAS 29% YoY increase in Google Conversion Rate 38% YoY increase in Walmart AOV 24% YoY reduction in Meta CPC 💡 Why This Matters: Staying ahead in the e-commerce game demands access to precise, contextual data. Our report serves as your essential playbook for 2024, offering in-depth analyses and actionable insights to help you refine your strategies and capitalize on new opportunities. Ready to unlock your e-commerce potential and lead the way in 2024? Explore the full report for a deep dive into these insights: https://lnkd.in/dv5-sWGF #QuartileInsights #EcommerceTrends #RetailAdvertising #DataDrivenSuccess #2024Strategy

Exciting News Alert! Quartile's 2023 Year in Review Benchmarks Report just dropped! With over 5,300 customers, the sample size is one of the most encompassing and statistically significant reports in the industry. 💡 Knowledge is power, and we're here to supercharge your strategies in 2024. #QuartileInsights #EcommerceTrends #RetailAdvertising #DataDrivenSuccess #DigitalMarketing #AdTech

📊 Track Success, Drive Growth! 🚀 Ecommerce success on Amazon, Google, Walmart, Meta (and many others channels) demands more than just ambition – it requires precise tracking. 📈 Harness data insights to optimize ads, boost ROI, and outpace competitors. 🌟 Let's maximize your potential together! 💼 #QuartileInsights #EcommerceTrends #RetailAdvertising #DataDrivenSuccess #2024Strategy

Remarkable insights from Stackline on the ADWEEK webinar yesterday Multi-Retailer Attribution. Key takeaways: With brands selling on their own sites and retail media growing, measuring attribution is getting tougher. ▶ Amazon is 40% of all U.S. e-commerce. A success case was this one One brand ran ads there, generating $47M in Amazon sales. The amazing part? ▶ Those ads drove $114 M additional sales at other retailers! (almost 3x more) ▶ Data also showed some customers saw the Amazon ad but preferred to buy at Walmart.(Interesting no?) (See images for details!)

The dates for Prime Big Deal Days haven't been officially announced yet, but you should be getting ready. This will be Amazon's 3rd October sales event, and I predict it'll be an inflection point. Consumers are finally starting to get used to it. It really kicks off the entire holiday season. If history is anything to go on, it'll likely be the second Tuesday and Wednesday of October (8th-9th). Don’t wait for the official announcement to start planning your marketing campaigns. Begin teasing your audience now, creating excitement, and building anticipation. Use Amazon’s marketing tools, social media, and email campaigns to be sure your brand is top of mind when the event kicks off. Also, review your Prime Day results. There will be opportunities to retarget new-to-brand shoppers that engaged in July and turn them into repeat customers in October. Retarget everyone that’s added to cart, wishlist, or baby registry. Target customers that are higher value in terms of number of orders. Build audiences in AMC to target these shoppers accordingly and maximize the Big Deal Days in October! #AMC #PrimeBigDealDays #Ecommerce

🔍 Retail Media Networks: The Next Frontier Retail giants like Amazon are showing how powerful retail media networks can be thanks to first-party data. In 2023, Amazon pulled in a staggering $46.9 billion from advertising — mostly through sponsored ads on its site. That makes it the third-largest ad platform in the U.S. behind Google and Facebook. But it’s not just Amazon. Even companies like DICK'S Sporting Goods are catching on that the future of retail isn’t just about selling products. It’s about using data to build powerful advertising platforms that drive growth. At GrowthLoop, we’re all in on helping businesses use their first-party data to get ahead in this new landscape. The retail game is changing — and we’re here to help. https://bit.ly/4dUO4ZB #RetailMedia #FirstPartyData #DigitalTransformation #GrowthLoop

We have analyzed the insights behind Amazon Prime Day USA 2024 with our data-driven report! Dive deeper into: ➡ Category Kings & Queens: Discover which brands reigned supreme in key shopping categories. ➡ Keyword Champions: Unearth the most searched-for terms and the brands that captured consumer attention. ➡ Promotional Powerhouses: Analyze average promotion depths across different categories. ➡ Product Level Power Plays: Identify the best-selling products that soared during the shopping frenzy. Empower your brand to win the next Prime Day with actionable insights. Download the full report now! #PrimeDay2024 #Amazon #ecommerce #marketinginsights #datadrivenmarketing #paxcom

Q1 Recap: We hosted our 1st Annual 2-day Ecommerce Media Summit at Amazon’s HQ! It was a huge success!! What we Accomplished: 1. We broke down team silos and assumptions of e-commerce retail media. 2. We educated our teams about how e-commerce plays a role in the consumer journey. 3. We spent time away from the office in sunny Seattle! Who attended? Our brand and digital marketing teams, sales and media agencies Goal: Work better together by educating and exciting our marketing and sales teams about ecom 🔑 Key Topics: ⭐️Retail Media Perfomance - What’s the tipping point investment for our brands on Amazon and how it compare to our competitors? ⭐️Amazon Media Opportunies - Where can we grow our brand on Amazon (Thursday Night Football, STV, Meta partnership)? ⭐️Ecommerce 101 - What is the role of ecom and how can we partner with other teams to grow our brands? How do you partner with your crossfunctional teams to create a better understanding and partnership with ecom? Special thanks to Alexis Duseau, Jillian Murphy Collings, Justin Wulf and Parker Wood! #Amazon #Ecommerce