Bioengineering’s Post

525,600 minutes = 1 Year. What will you do with yours?🚀 Here's just a little of what I'm planning: 🎯 New marketing, copywriting & PR packages for Biotech, Healthcare & Technology clients - available now - ask me for details 🐓 Embracing change! (iykyk) 🌍 Networking, learning and meeting more of you. Which conferences & trade shows are on your radar this year? 🏖️ Rediscovering relaxation - do you favour local or faraway adventures? 🎨 Getting even more creative at aitkensart.com 🎙️ As always, asking more questions 😁 ✨ Let's make every minute count - join me at aitkensmedia.com #marketing #biotech #technology

Why should science companies work on their brand? Communicating ideas in science is tricky when you don't fully understand the audience you're communicating to. It also needs someone with the right perspective to look at you and your idea and build something you can get excited about for years to come. That's where we come in, we love science, and we love figuring out how to communicate your ideas to investors, to the public and to the next generation of scientists who you'll inspire to help deliver your technology, your treatment and more. https://lnkd.in/ehGg4BwW #science #lifesciences #lifesciencemarketing #branding

Print marketing plays a crucial role in achieving product-market fit for startups by enabling them to communicate their value propositions and build brand recognition effectively. Are you ready to engage with your target audience tangibly and memorably? Choose print! Learn more by following the link provided in my comments.

SO excited to share our first official product launch…. UserEvidence Research Content is liiiiive y’all! 🤠💫 I’ve been on enough sales calls to have the phrase “thought leadership” permanently burned into my brain. What typically follows any dialog around this type of content is something along the lines of “soooo expensive” or “takes forever” or “I’m not spending 8+mo on one of those again”. Enter UERC- your avenue to original, data-backed research without the headaches that come with traditional vendors. Our Research Content is a full-service content offering. We help with research design, we source your audience, we even write and design your report. All in 90 days. (Can you say speed to evidence?!) If this sounds cool/interesting/worth learning more about- give me a shout! More details in the comments below.

22 Types of Content for Technology Firms Technology marketers, do you need written content? If you don’t use written content to communicate with your prospects and clients, save yourself some time and stop reading this. But if you realize that written content is essential for prospect awareness, consideration, and especially conversion… And if you need someone adept at creating a variety of written content, from blog posts and articles to case studies and white papers to smartphone application content and scientific book chapters… Bredemarket can help.

Video content isn't just a powerful marketing tool; it's a way to attract top professionals to your company. Here's how you can make an impact on your next potential team member ↓ 1. Showcase Cutting-Edge Tech By showing off your high-end equipment and latest advancements, you prove to future employees that you are leading the way in your industry. 2. Demonstrate Company Culture Finding professionals that fit in well with your team is essential for long-term success. Giving an inside look at your people, environment, and values ensures that everyone is on the same page. 3. Provide Insight into Projects Making videos dedicated to your past success and future plans not only strengthens your credibility, but also excites professionals about the future and the potential to contribute to groundbreaking work. 4. Feature Testimonials Featuring testimonials from satisfied clients demonstrates to professionals that they would be working for a successful and trusted organisation. 5. Demonstrate Commitment to Innovation Showing how your company is driving innovation in your sector has the potential to attract forward-thinking professionals passionate about the future. Need a partner to do the heavy lifting for you? Reach out to us today to get started 🚀 #videocontent

The biology of buyology. Advertising is not unlike a Time Machine for brands & ideas, for we shape brands & causes, take them from point A and propel them into the future, by creating stories and journeys through the use of imagination, reason, science, artistry, persuasiveness, love for life (yes, that's right! one must love life to create advertising that betters people's lives), respect for diversity & uniqueness, while shooting stars along the way. Marketers & advertisers are matchmakers that seek to spark love stories between consumers and brands by setting up touch points (swipe right 👉) and fostering meaningful connections (🤲) along the way, while harnessing the power of collaboration (🤝), meaningful intersections (🫶) & togetherness (🙏). Brands have the power to reflect us, form clusters, ignite ideas, coagulate people into communities, foster collaboration, inform & educate, make miracles when they speak from the heart and touch the mind. These miracles happen inside the Circle of Biology, when human behavior is studied and understood, and it goes all the way to the science of putting a dot, a word or a button in the right place. The human biology is the wildest side of this story, for this is the spring of love, that makes matchmaking even possible. Now, take a look through the peephole, then, knock-knock! Who's there? Beets. Beets who? Beets me! Did I mention that creative work has many side effects? One of them is getting into the flow, another one is forming friendships, and the worst of all is busting into an incontrollable laughter, while mumbling in languages yet to be invented (this feature is out of reach for the serious type). 🙀 #biologyagency #buyology #scientificadvertising #fortheloveoflife

"Overcoming Challenges in the Nanomaterial Tech Industry" In the dynamic world of nanomaterials, innovation is at the forefront. However, the industry faces several challenges that can impede progress. Here are some key obstacles and how strategic marketing can play a crucial role in overcoming them: -Public Perception: The innovative nature of nanomaterials often brings skepticism. Building trust through transparent communication and educational content is essential. -High Production Costs: Advanced manufacturing processes can be costly. Effective marketing campaigns to showcase the long-term benefits and return on investment of nanomaterials. -Scalability: Ensuring quality and consistency in large-scale production is challenging. Clear messaging and case studies can demonstrate successful scalability efforts. -Low Brand Presence: Building a recognizable brand in this market can be challenging. At Thrivex Agency, we specialize in helping nanomaterial tech companies overcome these obstacles. Here's how we can help your business tackle these challenges:

Imagine the impact of every customer instantly recognizing your brand and science—this is the power of brand consistency in the biotech industry. 4 Essential Elements to Build a Consistent Brand from the Ground Up? 1. Establish a Strong Foundation: Begin by defining your brand’s core values, mission, and vision. This clarity will guide every decision you make—from your logo to your website content. Ensure these elements resonate with your target audience's values and needs, and distinctly reflect what sets your biotech startup apart from the competition. 2.  Develop a Cohesive Visual Identity: Create a visual style that is not only appealing but also communicates the innovative nature of your business. This includes a consistent color scheme, typography, and logo usage that aligns with the cutting-edge nature of the biotech sector. Your visual identity should be scalable, adaptable across various media, and able to grow with your company. 3. Consistent Messaging Across All Platforms: Your brand messaging should be uniform whether it’s on your website, social media, or promotional materials. Develop a brand voice that conveys your expertise and commitment to innovation while remaining accessible to your target audience. Consistency in messaging builds trust and helps establish a strong brand recall. 4. Engage and Educate Your Audience: Use your platforms to educate your audience about biotech and the specific problems your startup aims to solve. Content can include blog posts, infographics, videos, and newsletters that provide value and insight into the biotech industry. This not only positions your brand as a thought leader but also keeps your audience engaged with your brand’s developments. By focusing on these key areas, biotech startups can build a strong, consistent brand that effectively communicates their unique value proposition and establishes a solid market presence from the outset. #StartupSuccess #BiotechBranding

I’ve worked on a lot of ‘me too’ products in the past. You know, that product, that’s not distinctive, or PR-worthy and matches something your competitors already offer. 😴 As a marketer when you get such a brief, and that’s your NPD, how do you plan its promotion? 😰 I think that if it’s not possible to add value to your customer, then the only real thing left to do is to add meaning. To me it’s about the stories that we as marketers can tell about having, owning and doing something with that ‘me too’ thing. In our sector, these are stories of new therapies reaching patients faster, patients receiving a diagnosis when previously were unable to do so, stories of medicines less toxic or more effective or faster acting, and even stories of incremental improvements to people’s health- not necessarily huge transformations. I'd love to know how YOU turn a 'me too' product into a meaningful and memorable experience for your audience? #LifeScienceMarketing #QincadeContent #NPDs #Storytelling #Copywriting -------------------------------------- 📈 I post about science marketing, as part of Qincade's mission to help Life Science companies thrive. 🤲 If you want to join us on our journey, follow me, Jen Wells or Qincade 💙 Show this post some ❤️ ✨ , if you've found it QI🙏🏻