Communication Systems’ Post

At the heart of every marketing effort is something we often forget—empathy. Have you noticed that the industry sometimes loses its focus on human connection? In a world filled with data, analytics, and acronyms, do we forget the true essence of our work? As marketers, strategists, and people, how can we bring back genuine care into our profession? When was the last time you looked beyond the numbers to understand the hopes and dreams of your audience? How do client relationships change when we stop seeing targets and start seeing aspirations? Here’s some advice for my fellow marketers: Lead with empathy. Think about the impact we could make if we treated each client relationship as a partnership to enhance lives, not just as a transaction to meet targets.

Data-Driven Communications: Not as Scary as It Sounds! Let’s face it, we all know data is important, but sometimes it feels like a mountain we’re not quite ready to climb. But here’s the good news—data doesn’t have to be daunting! It’s your secret weapon for crafting more targeted and effective communication strategies. Start small, look at the analytics on your most recent campaigns. What worked? What didn’t? Even simple insights can drive big changes. Remember, data isn’t just numbers; it’s a window into your audience’s mind. Pro Tip: Use data to segment your audience and personalize your messages. People engage more when they feel like you’re speaking directly to them! How do you use data in your comms strategy? Drop your thoughts below! #MondayCommsTips

Technology offers a plethora of ways to gather, measure, and interpret various forms of data analytics across a variety of platforms. How do we take advantage of that? Check out my recent blog post, providing a basic overview as to how you can use these tools yourself!

For any market research presentation or share out, it is a mistake to... …leave audiences without the faintest clue about what it means to their business or function. That’s super frustrating for everyone. In email marketing, one of the most important rules is to ALWAYS have a call-to-action button at the end of an email. The same is true for research presentations – they should ALWAYS include a call to action. Otherwise, why bother conducting the research to begin with if there is no resulting action. It’s the job of a good researcher to decipher data, make it easy to digest and provide business implications. It’s up to the researcher to plow through tons of data and pull out the relevant nuggets so the team can absorb and understand what it’s saying. At the end of any research presentation the team should know what to do with that information. Whenever we create a presentation, we always ask ourselves “now what?” That answer becomes our call to action. #marketresearch #datastorytelling #presentationskills

Now that you've started your #MediaIntelligence game plan, how do you make sure you're getting the most of your data? Our most recent article explains how to take your #MediaMonitoring data analysis to the next level and create a communications strategy that captures your audience: https://bit.ly/3RvQtBA #LexisNexis #DataAnalysis #Communications #PublicRelations #TrustInData

We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but one thing is certain, data is the gravitational force shaping the contours of business. Effective marketing and public relations agencies have been at the forefront of this evolution. Every agency needs to answer this question: How do you use data to drive commercial results and insights?

Part 2 of 'measuring messages' is here and I bet its an approach you may have never considered... Today, we're looking at 'text highlighting analysis'. You read it – analyzing how users interact with text on the web, by 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 it. Not voodoo, but valuable data. From a study on over 2M pageviews in 2022, I learned that ~14% of pageviews involve at least one highlight action,  7% with more than two. This isn't a random behavior; it's a goldmine. Working with the tool FullStory, I have seen firsthand the insight this behavior can provide. So this type of analysis isn't not just about tracking or measuring; it's about understanding. Through it, I've: • Extracted fresh messages from launch content. • Crafted phrases for sales that genuinely engage. • Refined landing page copy for better clarity. At first I hesitated to recommend a tool-centric approach. Yet, the truth is, 'highlighting' is an incredibly potent signal. It speaks volumes about how your message resonates, way beyond a simple click. For my product marketers and marketing leaders out there, this is an approach worth exploring. Don't just get your message out there; make sure it sticks. I'm curious - Have you considered this before? Does it seem reasonable? Tell me why or why not in the comments! ----- Repost, React, and Ring the 🛎️  in my profile - for more deeply researched B2B messaging advice PS. Want to dive deep on your own message strategy? You're clicks away from a 30 minute consult, my treat! --> DM me. #productmarketing #marketingstrategy #data #b2bmarketing #contentmarketing

For any market research presentation or share out, it is a mistake to... …leave audiences without the faintest clue about what it means to their business or function. That’s super frustrating for everyone. In email marketing, one of the most important rules is to ALWAYS have a call-to-action button at the end of an email. The same is true for research presentations – they should ALWAYS include a call to action. Otherwise, why bother conducting the research to begin with if there is no resulting action. It’s the job of a good researcher to decipher data, make it easy to digest and provide business implications. It’s up to the researcher to plow through tons of data and pull out the relevant nuggets so the team can absorb and understand what it’s saying. At the end of any research presentation the team should know what to do with that information. Whenever I create a presentation, I always ask myself “now what?” That answer becomes my call to action. #marketresearch #datastorytelling #presentationskills

For any market research presentation or share out, it is a mistake to... …leave audiences without the faintest clue about what it means to their business or function. That’s super frustrating for everyone. In email marketing, one of the most important rules is to ALWAYS have a call-to-action button at the end of an email. The same is true for research presentations – they should ALWAYS include a call to action. Otherwise, why bother conducting the research to begin with if there is no resulting action. It’s the job of a good researcher to decipher data, make it easy to digest and provide business implications. It’s up to the researcher to plow through tons of data and pull out the relevant nuggets so the team can absorb and understand what it’s saying. At the end of any research presentation the team should know what to do with that information. Whenever you create a presentation, I always ask yourself “now what?” That answer becomes the call to action. #marketresearch #datastorytelling #presentationskills

At its core, being data-driven means grounding your strategy formulation and decision-making in relevant and defined data sets backed up by evidence, not just experience and intuition. https://ow.ly/apFp50Ro9EM