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Elevate Your Email Marketing Game with Free Resources! In our effort to support and inspire email marketers, we at Smaily have compiled an invaluable list of free resources. These tools are designed to spark your creativity and enhance the effectiveness of your email marketing campaigns. 🔥 Highlights: * Sharethrough Headline Analyzer: Perfect your subject lines and headlines for maximum engagement. * Capitalize My Title: No more guesswork in title capitalization. * Really Good Emails: A vast gallery of email designs for inspiration. Marketing Examples: Boost your copywriting with a plethora of marketing examples. Free HTML Editors & Resources: Handy tools for those tricky HTML tweaks. Spellcheckers like Grammarly & Wordtune: Say goodbye to typos and grammatical errors. Stock Images from Pixabay, Pexels, & Unsplash: Enhance your emails with stunning visuals without breaking the bank. These tools are not just about saving costs; they're about elevating the quality and effectiveness of your email campaigns. Whether it's crafting the perfect headline, finding the right image, or getting the HTML just right, these resources are here to help. 🔗 Read the full article for more details - https://lnkd.in/dyQyXZGi

What’s trending in email marketing this year? 💭 Glad you asked 😉I’m always interested to see how the field changes and what different brands are up to, so I’ve been taking note of some themes I’ve seen and read about recently. Here goes: 👾More interactive elements Gifs and animations have been used for a while to increase engagement, successfully! So expect to see much more dynamic campaigns landing in your inbox, with things like polls and quizzes, interactive CTAs and carousels, and accordion features to condense longer emails. 🔎A bigger focus on accessibility Perhaps less of a trend, more of a need, but it’s still great to see. Content should work for everyone! By improving accessibility you make your emails more user friendly, so it’s a win win. There’s a few simple ways to do this: always use subject lines that are concise and descriptive, and try to give context to CTAs, rather than using generic ones. Check that your content follows a logical order on all devices and that its hierarchy is really clear, so screen readers can interpret it correctly. And good colour contrast is important too! 🦸♀️Hyper-personalistion This is one that just keeps growing and growing. What’s really interesting is that we’re all now so used to receiving emails that are tailored to us, when we don’t, we’re annoyed about it! The personal has become standard; the impersonal can now be really detrimental and cause people to delete, unsubscribe or move to junk. It’s so important to put thought and effort into the content and products you’re sending different segments, or individuals. You can look at visitor behaviour to your site too and set up triggered emails, depending on their activity. What trends have you spotted recently? I’m sure there’s more! Let me know in the comments 😊 #emailmarketingtips #emailmarketingstrategy #emailmarketing Tempest Marketing | Email Marketing Specialist

Does it seem like our email marketing has become a little monotonous? 🧐 Let's talk about how to make our emails more interesting and appealing to our subscribers 📧✨ No wonder they say that the first impression is important, and the subject line is what you see first. Try to create headlines that grab attention and leave your followers excited. For example, "Secret discounts are waiting for you!" or "What have we prepared this time?" Another way to make emails more interesting is to add interactive elements. Consider putting buttons, polls, or voting right in the email. Encourage your audience to interact with your content. 🤳🔍 Don't forget about the power of stories and case studies. Tell interesting and compelling stories about your product or service. Share the successes of your customers - it is always interesting. 📖🌟 Create an impression of privilege with exclusive offers or access to private events for subscribers only. People love to feel special! 💼💎 Visual content always attracts attention. Add vivid illustrations or GIF animations to your email. Make it colorful and attractive. 🌈🎉 Don't overlook holiday themes. Adapt your email marketing to seasonal events or holidays. For example, create an Easter-themed email or a Happy New Year's greeting! A personal touch always makes a difference. Use recipients' names and personalize your content. People appreciate being addressed by name. 👤👋 Don't be afraid to experiment and implement new ideas. Your email marketing can become a real art! Let each email be a unique experience and a gift for our subscribers! 🌟📧 #emailmarketing #marketing #didgitalmarketing #emailpromotion #adindexagency

🔥 Forget flashy graphics and fancy templates – the key to a high-converting email marketing campaign lies in one often-overlooked element: the power of plain text. ↳ Craft a Compelling Subject Line: Do: Keep it concise and personalized. Don't: Use clickbait or all caps. ↳ Nail Your Opening Line: Do: Make it engaging and relevant. Don't: Start with a generic greeting. ↳ Focus on Value-Driven Content: Do: Provide useful information or exclusive offers. Don't: Overwhelm with too much text. ↳ Call-to-Action Placement: Do: Make it clear and compelling. Don't: Hide it at the bottom of the email. ↳ Test, Learn, and Optimize: Do: A/B test different elements regularly. Don't: Set it and forget it. 🚀 Ready to boost your email conversions? Learn more at https://lnkd.in/diqtzpBW 🚀 https://lnkd.in/dMGCRWhi

Who Says Email Marketing Is Dead? I just proved it wrong by generating $1,390,507 [55% of total business revenue] in just 30 days for my client. That’s right, over a million dollars were generated solely through email channel. Here are some of the secret tips you need to know for running successful email marketing campaigns. → Keep the List Clean & Updated → Know Your Audience → Write Short and Sweet Content → Personalize Your Emails → Don't Ignore Mobile Optimization → Consider Spam Laws & Regulations → Create Strong Subject Lines → Don't Forget A/B Testing By following these tips, I am sure you will see a noticeable boost in your email performance metrics and sales. To get the best results, we need to research their business and craft emails that aren’t just messages, but conversations. Make sure every word counts, every offer resonates, and every click brings them closer to a sale. ↳ With all these methods and a lot of dedication, I achieved $1,390,507 in email attribution revenue this May. But it wasn’t just about writing fancy emails. I analyzed, optimized, and personalized. So, if you're tired of seeing your emails getting ignored, it's time to send more personalized emails. ↳ Follow me for more insights on email marketing and copywriting that drives crazy results.

If you need an email marketer or email agency for your brand, HERE are a few things to look for to find the right person/team for the job: 1. Show me some case studies of brands you've worked with in the past. People can TALK about what they've done, and ask them to show and prove it. 2. Show me some case studies of brands you work with NOW (or recently). This will show you the depth and breadth of their email knowledge. 3. Show me some examples of work you've done for other brands. This will help you understand if they've done work for brands similar to yours or have insights into issues your account might be having. 4. Tell me times where you made the biggest impact on a brand's email revenue. Anyone can take over email for a killer brand. Ask them what they changed that had the greatest impact and the result it had. 5. Tell me about your experience with email deliverability. Understand how deeply they understand it. It's a bit of a black box, but an experienced email team NEEDS to understand how to manage and monitor deliverability. If this happens, then what? etc 6. How does your onboarding process work? If the answer is they take payment then start working on your emails the next day, run. We have a 40-question brand onboarding form to help us understand brand identity, tone, keywords, etc. These are just a few questions that can help you gauge a freelancer or teams expertise in just a few questions.

I've been in the email marketing game for a while now, I’ve seen trends come and go, but one thing remains constant The need to stand out in a crowded inbox. Today, I want to talk about something that’s been making waves – 𝐫𝐢𝐜𝐡 𝐯𝐢𝐬𝐮𝐚𝐥𝐬, 𝐞𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐚𝐧𝐢𝐦𝐚𝐭𝐞𝐝 𝐆𝐈𝐅𝐬. 𝐖𝐡𝐲 𝐑𝐢𝐜𝐡 𝐕𝐢𝐬𝐮𝐚𝐥𝐬 𝐌𝐚𝐭𝐭𝐞𝐫? >>Instant Engagement: Let's face it, our attention spans are getting shorter. A GIF or dynamic image grabs attention immediately and keeps the reader engaged. >>Quick Communication: A picture is worth a thousand words, right? Well, a GIF is worth even more! It makes sure you understand your message quickly and effectively. >>Enhanced User Experience: People love interacting with visually appealing content. Adding rich visuals makes your emails more enjoyable and memorable. 𝐒𝐮𝐩𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐧𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐆𝐈𝐅 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐟𝐚𝐧𝐭𝐚𝐬𝐭𝐢𝐜. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬: >>Friendly Greeting: We started with a warm "Thank you for your order!" to make customers feel appreciated. >>Checkmark Animation: An animated checkmark appears, reinforcing the confirmation and adding a fun element. >>Order Details: Briefly display the order number so customers have all the info they need at a glance. Thank You Message: End with a heartfelt "We appreciate your business!" to leave a lasting positive impression.c Incorporating rich visuals into your email marketing isn’t just a trend – it’s a game-changer. Ready to take your emails to the next level? My inbox is.

Random email agency: we made 50% from Klaviyo for this client in 1 month. It may look impressive, but do we ever pause to question the strategy behind those numbers? Rarely do we see them revealing what's behind the scenes: - attribution settings - acquisition quality - the long-term effect the strategy has on the brand In most cases, if a brand drives insane amounts of revenue from email, they have an acquisition problem. Or even worse, they track it wrongly. I've been into hundreds of Klaviyo accounts. Some even had attribution windows stretching out to 7, 10, or even 15 days (yep, that's a true story)! Every brand is unique, and so are their marketing strategies. For some, 15% of email revenue might be the sweet spot, while for others, it could be 20% or more. It's not about hitting a BIG number, it's about what works best for this particular brand. Sure, you can flood your customers' inboxes with discounts. And you might even be able to increase the revenue coming from Klaviyo for a short time. That's like sprinting in a marathon. It might give you a short-term boost, but it's not sustainable in the long run. All it will do is make your brand look desperate.

Revolutionizing Email Marketing: The Power of Active Voice In the realm of email marketing, we're often on the hunt for complex strategies and new trends. But sometimes, the most profound impact comes from the basics: the way we construct our sentences. Let's talk about the active voice. Why Active Over Passive? Using the active voice in your emails is more than a grammatical choice—it's a strategic one. It brings clarity, energy, and a personal touch to your messages. Consider these examples: Passive: "Your order has been shipped." ➡️ Active: "We've shipped your order." Passive: "A new collection has been launched." ➡️ Active: "We've launched a new collection." Passive: "Special discounts are being offered." ➡️ Active: "We're offering special discounts." Notice the difference? Active voice creates a connection with the reader. It's direct, engaging, and often more persuasive. The Impact? A simple shift from passive to active voice can significantly enhance click-through and conversion rates. It's about bringing a human element to your digital communication. Have you experimented with active vs. passive voice in your email marketing? What changes have you observed in engagement or conversion rates? Share your insights or ask questions below. Let's delve into how such subtle changes in our writing can lead to remarkable improvements in our marketing outcomes. #emailmarketingtips #copywriting #activevoice

🖼️ They say a picture is worth a thousand words, and in email marketing, visuals play a pivotal role. Learn the art of crafting visually appealing emails that grab attention and drive engagement. Our quick guide covers everything from choosing the right images to optimizing visual elements for maximum impact. Read here: https://lnkd.in/e3rb9uiZ