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Trust is KEY to driving sales.  To build trust online, businesses use "trust signals" – indicators that show customers your brand is reliable.  Here are 4 effective trust signals: 1. Customer Reviews - People trust online reviews as much as personal recommendations. Displaying positive reviews can significantly impact conversion rates, but too many positive reviews and visitors lose trust. Don’t hide negative reviews every time. 2. Testimonials - Share stores from REAL people who use your products. Let them explain why your product is better, and turn their experience into a believable sales tactic. . 3. Trust Badges - Letting customers know that their information, payment details, and personal details are safe is a great tool to have in your back pocket. The more they trust you with thier private info, the more likely they are to buy.  4. Social Proof - If you have a large following, show it off! Customers want to feel like they are part of a group. Showcasing your social media followers or comments from previous buyers is an easy way to increase believable social proof.  Use each of these to build credibility and I promise you’ll see an uptick in sales.

A book review on "Don't Sell, Make Them Buy" by Bob Burg. This book is a game-changer for network marketers in the retail sales industry. It provides valuable insights and strategies to enhance your sales skills and achieve success in network marketing. In this book, Bob Burg emphasizes the importance of building relationships and providing value to customers rather than focusing solely on making sales. He introduces the concept of "selling without selling," which involves understanding your customers' needs, building trust, and positioning yourself as a valuable resource. One of the key takeaways from the book is the power of asking the right questions. By asking thoughtful and strategic questions, you can uncover your customers' pain points and offer solutions that truly meet their needs. This approach helps you build genuine connections and establish long-term relationships with your customers. Another valuable aspect of the book is the emphasis on delivering exceptional customer service. Bob Burg highlights the importance of going above and beyond to exceed customer expectations. By providing outstanding service, you can create loyal customers who become advocates for your business. Additionally, "Don't Sell, Make Them Buy" provides practical tips and techniques for effective communication and persuasion. From mastering the art of listening to understanding the psychology of influence, the book equips network marketers with the tools they need to succeed in the competitive retail sales industry. Overall, "Don't Sell, Make Them Buy" is a must-read for network marketers looking to enhance their retail sales skills. With its focus on building relationships, delivering value, and providing exceptional customer service, this book offers valuable insights and strategies that can help you achieve success in network marketing. 📚💼 Jagannath Sahoo Dr. Sandeep Narula SHOBHABEN PRATAPBHAI PATEL SCHOOL OF PHARMACY & TECHNOLOGY MANAGEMENT Rinisha Baviskar Jhanvi Gangar Aditi Thakkar

Want to skyrocket your sales and build lasting relationships with your customers? It's all about trust! Here are some killer strategies to help you seal the deal: 💳 Show Payment Providers: Transparency is key! Displaying trusted payment providers on your site builds credibility and reassures customers that their transactions are secure. Say goodbye to checkout anxiety! 📸 Use Pictures of Happy Customers: Show, don't tell! Featuring images of happy customers enjoying your products creates an emotional connection and helps potential buyers envision themselves experiencing the same joy. It's all about that relatable vibe! ✅ Customer Reviews for Social Proof: Let your satisfied customers do the talking! Positive reviews and testimonials provide powerful social proof that boosts confidence and persuades hesitant shoppers to take the plunge. Who can resist a glowing recommendation? 📰 Include Press Releases: Amp up your authority game! Sharing press releases and media coverage not only enhances your brand's credibility but also reinforces trust by showcasing your achievements and industry recognition. You're not just another player—you're a top-notch authority! Ready to build trust, win hearts, and drive sales like a pro?

Why do so many sales promotions fail to increase revenue? Many miss the mark with strategies that drive success. Here's are some tips for your next sales campaigns. -**Leverage the Power of Personalisation**- Personalisation helps customers feel special and valued. Use customer data to create offers to their preferences. Tools like AI-driven systems can help segment your audience. Track metrics like engagement and conversion rates to measure effectiveness. ⇠**Create Urgency and Scarcity**⇠ Limited-time offers and exclusive deals drive fast decisions. Use countdown timers to create urgency. Measure success by monitoring the redemption rate and sales spikes. ⇾**Offer Attractive Incentives**⇾ Provide value beyond the product itself. Discounts, bundles, and freebies can draw attention. Evaluate success via increased average order value and repeat purchases. -**Be Transparent and Clear**- Avoid any misleading terms and fine print. Outline the promotional details simply. Track customer feedback and satisfaction levels. 🚩**Common Pitfalls to Avoid**🚩 ❌Unclear promotional terms can confuse and frustrate customers. 🚩Overcomplicating the redemption process can deter participation. ✔️ Ensure transparency and simplicity to build trust and participation. Well-executed promotions boost not only revenue but also customer loyalty. What are some of your go-to tactics for making sure a sales promotion hits the mark?

Continuing the 'A to Z of Sales' series, ‘U’ is for USP. Selling is the ability to uniquely solve a problem. At the core of this is the USP or Unique Selling Proposition, also known as unique selling point, or unique value proposition (UVP). The term was created in the 1940s by advertising guru Rosser Reeves of Ted Bates & Company. To succeed in sales you MUST have something that helps buyers decide why they should do business with you rather than the other options that are available. But USP has been so over used that many people view it with suspicion. That’s because sellers claim uniqueness when it doesn’t exist. They haven’t thought it through and have just made unubstantiated claims. Think about it for a second. Unique literally means ‘being the only one of its kind’ or ‘unlike anything else’ and if you can say that, you really do have a USP. In reality, finding a true (and provable) USP can be difficult. Some products are invisible because they have no distinct advantage. They are commodities in a crowded market. They compete on the basis of lowest price. That can be a race to the bottom and bankruptcy. But it could also work if it’s scaled correctly. Dell was an innovator when it supplied its computers direct to the consumer. It's claimed USP was lower cost machines delivered though a super efficient supply chain. Others caught up quickly though and this advantage soon evaporated. USP doesn’t just mean a great product or service. It should include everything that makes it different and better. This includes price, value for money, cost of ownership, peace of mind, warranty and after-sales service. The way a business serves its buyers is a powerful USP, even when it sells a generic product or service. Exceptional service means that people love doing business with you and that is a powerful USP. Being different is important, but it must have value. There is confusion about what a benefit is and it’s common to see an advantage described as a benefit. This problem is solved by using the F.A.B. (Feature-Advantage-Benefit) formula which works like this; - Feature is how something works. - Advantage is what it does better than others. - Benefit is the value it delivers. For example; - A car has a hybrid engine (Feature) - This makes it 45% more fuel efficient than diesel and petrol cars (Advantage)  - Which reduces fuel costs by more than £1,500 a year (Benefit) Proving this is key though, which is why independent testimonials work well. When others endorse your claims, it’s a solid confirmation. And because humans are herding animals, we usually feel comfortable following the majority. In summary, you must tell buyers how you uniquely solve their problems or help them grasp an opportunity. Focus on what value this delivers and back this up with proof. Do that and you’re in great shape. #atozofsales #usp #differentiation #salesstrategy

Brainstorming 5 ideas to boost your sales this holiday season 😎 1) Promotions and Discounts: Consider offering special promotions or discounts to attract buyers. Bundle deals, limited-time offers, or exclusive holiday packages can help boost sales....

If you have decent traffic with your ideal buyer, you can achieve incredible short-term results if you focus on on eliminating sales friction. There's two kinds of friction I typically look at: - Logistical - Psychological Here's some examples of logistical friction: - Unclear steps forward - Redundant form fields - Hidden pricing - Convoluted product/solution pages - Multi-step process to get on a "real" call with actual information Here's some examples of psychological friction: - Contact form feels like your booking a call with an aggressive car salesmen (sorry car salesmen!) - Feels like you can't get real information without an sales intense conversation - Feels like you have to be very committed before you can use the contact form. - Feels like there's going to be a catch once you finally get the full "story" due to the omitted details on the website. As you can see, there are a VARIETY of levers you can pull to reduce the friction in your sales inquiry process. even extending to how you roll out outreach. (book a demo vs grab a 15min coffee) The cool thing is, if you have decent traffic already with your ideal buyer, these tend to create a difference IMMEDIATELY. Make things easier, reduce complexity, and more will step forward.

We replaced our entire sales team with a google doc. Most people do sales calls because they need to give context to their offer. But what if you didn't have to sit for an hour with someone and still get the same effect? Truth is that when we understood what a strong offer needs, Sales calls became more of a pain than a plus. We could just send people the text offer and save both parties some time. Results after removing sales calls: > September spots: Full in 21 days. > October spots: Full in 19 days. > November spots: Full in 7 days. > December spots: Full in 7 days. > January spots: Full in 10 days (even though we opened more than twice as many spots). We've filled our client spots 5 months in a row and it shows no sign of slowing down. No sales calls. Because when you know how to sell an offer with text you simply don't need one. Four Main Things You Need To Sell Without A Sales Call: 1. Promise & Timeframe: Can an outsider clearly understand what you do even without context? 2. Path: Do you have a clear number of steps and checkpoints that indicate when you should go to the next one? 3. Pricing: Are you selling a small transformation first so that they will see the value in working with you for the big transformation? 4. Why Now: What's the reason why someone should act now instead of later? I'm running a workshop on Selling Without Sales Calls on Monday. Tickets are $100. If you'd like the invite - join my email list and you'll receive it immediately. Link's in my bio.

ꜱᴀʟᴇꜱ ᴀᴅᴠɪᴄᴇ ꜰʀᴏᴍ ᴀɴ ᴀᴠɪᴅ ꜱʜᴏᴘᴘᴇʀ – ᴍᴇ Believe it or not, I wasn’t always a marketer. My career journey began with a series of diverse sales roles across several talented teams – an experience that afforded me countless professional insights. I also happen to be an avid shopper, meaning I’ve had the chance to experience things on both sides of the retail fence!    From this vantage point, I've gotten to witness both remarkable showcases of practical strategies as well as disheartening demonstrations of what to avoid. Here are a few tips to pass along to your sales team to help them foster more steadfast, long-lasting connections with customers:   𝟭. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗶𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 Authenticity shines through and builds trust. Connect with your customers on a genuine level, show empathy, and demonstrate you genuinely care about their needs. If your customers are like me, they’ll be more likely to engage and consider a purchase as a result.   𝟮. 𝗚𝗼 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲 𝗮𝗻𝗱 𝗘𝗱𝘂𝗰𝗮𝘁𝗲 Sales is much more than attempting to move inventory. If you want to close the deal, take a moment to educate me about your product or service. Tell me what it’s all about and how it can solve my problems or fulfill my desires better than anything else on the market. When customers feel educated, they’re likely to see the value and make a purchase.   𝟯. 𝗟𝗶𝘀𝘁𝗲𝗻 𝗮𝗻𝗱 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 One of my biggest turn-offs is feeling my voice doesn't matter. To this end, it’s always good practice to take the time to actively listen to your customers’ concerns, preferences, and goals. When they feel heard and understood, they’re more inclined to see your offering as the solution they’re after.   𝟰. 𝗞𝗲𝗲𝗽 𝗜𝗻 𝗠𝗶𝗻𝗱 𝗧𝗵𝗮𝘁 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗕𝘂𝗶𝗹𝗱𝘀 𝗧𝗿𝘂𝘀𝘁 Honesty and transparency are non-negotiable. Be upfront about pricing, terms, and any potential limitations. Don't oversell or make false promises. Transparency builds trust and sets a solid foundation for a long-term customer relationship. Your customers (myself included!) are more likely to become loyal advocates for your brand when they trust you.   𝟱. 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗡𝗲𝘃𝗲𝗿 𝗚𝗼 𝗪𝗿𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 Your interactions with your customers shouldn't end after the sale. Provide exceptional customer service to me at every touchpoint! Respond promptly to my inquiries, address any issues or concerns, and go the extra mile to ensure my satisfaction. When your customers feel valued and supported, they’ll become repeat visitors – and they’ll send their friends your way, too.   When teams adopt these behaviours, sales rise, customer retention rate increases and connections with their clients deepen. Sounds like a win-win if you ask me!    How do you cultivate relationships with clients? How do you grow your client base? Let me know in the comments!   #Sales #Customer #Advice #Authenticity #CustomerExperience

In order to help sales organizations address today’s most pressing trends in an effective and efficient way, you will need to refocus on the basic principles of a sales incentive plan outlined in this blog post. https://lnkd.in/dkCmvjdD