Film Industry’s Post

Most of the time, we prefer to film subjects in their normal environment. Context makes the message a lot more digestible and relatable. Interviewing a chainsaw carver in the woods, next to one of her carvings, is a lot more "watchable" than if she was in a studio or an office environment. Understanding the viewer and how they relate to your content is a pillar of marketing. You can have the best and most expensive marketing in the world, but without context and relatability you have nothing. Aspen Fuels USA #marketing #interviewing #videoproduction #videoproductioncompany #chainsawcarving #chainsawcarver

Earlier this week, Jon Youshaei posted his interview with MrBeast, and I found Jimmy's approach to identifying content ideas really insightful. Jimmy's approach: • Study outliers across various YouTube formats • Give audiences engaging content • Adapt and innovate on popular trends • Create fresh and appealing content It's a great reminder of the power of analyzing market trends and being creative. Check out the full interview here: https://lnkd.in/gEiaAgTF #contentcreation #youtubestrategy #marketing #mrbeast

The six-second story – your secret weapon in the battle for attention. Don’t let brevity fool you, the first six seconds with a potential customer can make – or lose – the sale. That’s why we at TopRight believe in the power of concise and compelling storytelling to revolutionize your brand’s communication strategy. Ready to unleash the power of brevity? Dive in to our take on the six-second story here: https://hubs.ly/Q02wJFDc0 #TopRight #BrandNarrative #BrandStorytelling #6seconds

Agency insights from PETER LEVITAN in our recent interview.

Stop talking about yourself. Imagine this: You’re at dinner with someone new and not once does the person ask about you. The entire dinner conversation is all about them. Does this sound familiar? This happens to be one of my biggest pet peeves. And I can guarantee you that a “me, me, me” pitch is a journalist’s pet peeve too. So before you make your next media pitch all about you, remember these 10 tips: 1. Be a storyteller, not a self-promoter. 2. Show genuine interest in the other person’s work. 3. Do your homework and tailor your pitch to the media outlet and its audiences. 4. Show, don't just tell, your value. 5. Remember, it's about building relationships, not just pushing your agenda. 6. Know when to listen as much as when to speak. 7. Be authentic, not just polished. 8. Keep it concise, nobody has time for a novel. 9. Quality over quantity, always. 10. And lastly, be memorable for the right reasons. PS. What’s one of your biggest pet peeves? Share in the comments below. We could all use a good laugh. 🤣 #PublicRelations #MediaRelations

How to create sales boosting video testimonials in 3 steps... (...and then download the complete checklist below.) 1. Prepare your filming space 🏠 🎥  so you get more done in less time and avoid the mistakes that could reduce the shelf life of your videos. 2. Prepare your interview 📄 🎤 to improve the quality of your testimonials and capture authentic content that stays on brand. 3. Prepare your guests 👨 👩 to make your guests feel at ease and appreciated so they deliver genuine and compelling responses on camera. Download the complete checklist 👇 https://lnkd.in/evdHAa7v #video #videoproduction #videochecklist #testimonials

"At the end of the day, advertising is a simple discipline...it’s only the people who make it complicated." Check out our latest interview with Roisin Keown, founder and Executive Creative Director of The Brill Building. #epicaawards #headlinemakers #judgedbyjournalists #interview

Story > quality of the production? I wholeheartedly think it is. This is a panel discussion providing valuable insights into corporate storytelling, production trade-offs, and much more.

Here’s a behind-the-scenes snapshot of me interviewing the incredible Damian Scodella. As you can see, I’m all about maintaining eye contact and listening intently. In my years of working with clients, I’ve learned one of the most valuable skills: knowing when to shut up and let people speak. It’s especially crucial when they’re in front of the camera. Here’s my approach to making sure every interview is relaxed, genuine, and impactful: 1. Prep Time: I explain everything ahead of time so my clients know exactly what we’ll be talking about. It's not about sharing the questions ahead of time, it's about coaching them through the story, their message and giving them time to process it. 2. Clear instructions: Right before we start, I give simple, direct instructions. Keeping it friendly and light-hearted helps everyone feel at ease. 3. Active Listening: Once the camera rolls, I shut up and listen. I’m there to take in their words, not to respond immediately. This allows their stories to unfold naturally and authentically. 4. Curious Questions: By the time they finish, I usually have more questions. These come from a place of genuine curiosity, seeking to understand them better and truly hear their stories. It’s inspiring to witness the power of genuine storytelling. When given the space to speak and truly listened to, the stories that emerge are often powerful and moving. This is the magic we capture at Fifth Castle Media, and we're excited to help you share your unique journey with the world. So, if you’re looking to tell your story in a way that’s authentic and impactful, let’s connect. I’d love to help you share your unique journey with the world! PS. thank you Lauren Siegel for the photo (taken during filming quick, one-take testimonials for MATCH Alliance) #VideoProduction #Storytelling #ActiveListening #ClientFocus #HumanConnection #FifthCastleMedia

We all know that writing a job ad is just a small part of the journey of finding your next colleague. You may not need to advertise; word of mouth may have done the trick, but even practices with the best cultures don't always have a queue of local vets and RVNs waiting to join them, and you may have to widen the net. It's not easy to start with a blank sheet of paper and create a compelling ad, so tonight at 8 p.m., I'll be presenting a 30-minute webinar with lots of practical examples to make your role stand out from the crowd. Click the link to register  https://lnkd.in/ezxtnuKb