Do you use a CRM system to manage your sales and marketing activities? If so, you are likely aware of the importance of measuring and increasing the ROI from your CRM. But how can this be accomplished? This article presents some tips to optimize your CRM ROI, such as setting clear goals and metrics, selecting the correct CRM platform, integrating your CRM with other tools, training and engaging users, and reviewing and improving your CRM strategy. What are some of the best practices you use to get the most out of your CRM? What are your thoughts?
