Social Selling’s Post

The sign said, "Every Second Counts." It’s a phrase you may have heard countless times. It speaks to the pressure of the ticking clock and the need to make every moment count in the race to the finish line. It’s become a bit of a cliché – the rallying cry from the sports coach, the pep talk for employees. But it got me thinking in customer experience terms: Every Interaction Counts. In many businesses, it's the contact centre where the focus on interactions happens. Every call a customer makes isn't just a contact—it's an opportunity. An opportunity to show the kind of people they are dealing with. It tells them if you care, if they will be valued, and probably most importantly, if they can trust you. The average 100-seat contact centre agent will handle anything upward of 1 million contacts per year. That's 1 million conversations that shape the memory of your business in the customer's mind. Those customers go on to share their stories of interactions with friends, family, or even on review sites and social platforms, spreading the word like a ripple effect in the universe. When you sit in a board meeting and read reports that tell you call volumes, abandon rates, and the number of complaints, it's easy to lose context. It's easy to undervalue these interactions and see them as a pure cost. If you're responsible for Marketing, Branding, or PR in your organisation, how much attention are you paying to not just what is being said in those conversations, but also how it is being said? You spend your time and energy telling the story, selling the sizzle as they say, but how close are you to the reality? Contacts are not just contacts—they are part of the marketing mix and what happens in these calls is an extension of your brand promise. These conversations are prime opportunities to really tell the brand story and build trust—you'd kill for that kind of exchange in an ad campaign! If you asked customers who interact with you to describe your brand values, how confident are you that they could tell you? Every Interaction Counts. What if you start to view contacts as mini adverts for the business? Would you take a different approach? #Customerexperience #Customerservice #brandloyalty #marketing

Did you know... That around 70% of companies ignore customer complaints on X ? 🐦 This isn’t just bad practice; it’s missed potential. Addressing concerns publicly shows accountability and commitment to improvement. It's a chance to convert a dissatisfied customer into a satisfied ambassador. Because on the other hand, 80% of the time, users will love the fact that you listen and reply to their complaints. 💌 So why do brands ignore online complaints so often ? - First, because most companies are afraid to foster negative exposure by adressing and answering complaints. 😨 When silence is actually the best trigger to generate a bad buzz 😅 - Second, they don't have the time, people, tools to keep track of mentions of their brand on all the social platforms and forums. 🧰 That's why we built an accessible tool for effective online reputation management, making it easier for brands to respond promptly. 😁 👉 Are you among the 30% that engages or the 70% that ignores their audience? #OnlineReputationManagement #SocialListening #BrandManagement

How Should Brands Respond to Negative Reviews on Social Media? • Timeliness is Key: Acknowledge the review promptly, preferably within 24 hrs. This shows you value customer feedback. ⏰ • Exhibit Transparency: A negative review is an opportunity to publicly display your brand's integrity. • Keep it Professional: A composed reply will reflect well on your brand. • Personalize Your Response: Address the reviewer by name and reference the specific issue. • Express Empathy: Show understanding towards their experience. ❤️ • Offer a Solution: Apologize and take responsibility. If your business made a mistake, admit it. Help resolve the issue. Your responses should show you're committed to customer care. Learn more ➡️ https://bit.ly/3MrRcA4 #CGTMarketing #communitymanagement #b2bmarketing #smallbusinessmarketing #socialmediamarketing

Are you showcasing who you really are? 🤷♀️ Customers love authenticity.😍 Social media is a brilliant platform for showing the human side of your business and building a genuine connection with your customers. 🔗 Leverage your social media to build trust and authenticity: ✅ Have conversations with your customers. ✅ Gather online feedback, by creating engaging posts and surveys. ✅ Respond to comments (positive and negative), answer questions to show that you're not just a business but a community that cares. ✅ Keep an eye on social media for mentions and feedback about your brand. Respond to both positive and negative comments to demonstrate your commitment to customer satisfaction. ✅ Try to encourage satisfied customers to leave reviews and provide testimonials that can be shared online and in marketing material. All of these actions can build trust and authenticity with customers and motivate others to share their experiences. For more marketing tips, check out https://bit.ly/48gmAuX https://bit.ly/3TgxZXb

REVIEWS REVIEWS REVIEWS! 🗣️ Social proof isn't just important—it's crucial to solidifying your brand's credibility. Here are 3 tips to leverage this powerful tool: ✅ Make it easy for customers to leave feedback. Whether it's through follow-up emails, on your website, or right at the point of sale, a gentle nudge can go a long way. ✅ Show that you value feedback by responding to reviews, both positive and negative. This not only demonstrates your commitment to customer service but also encourages others to share their experiences. ✅ Highlight positive reviews on your website and social media channels. This not only boosts your credibility but also builds trust with potential customers. It’s a game-changer! Let me know if you're going to try any of these tips. 😁

Building enduring connections with customers lies at the core of #retention efforts, and social media provides an unparalleled platform for achieving this goal. Here are some dynamic strategies to drive customer retention using social media: 1️⃣ Express gratitude towards loyal customers who champion your brand. Whether it's a heartfelt reply or a personalized offer, acknowledging their unwavering support fosters a deep sense of #loyalty. 2️⃣ Exceptional service not only ensures repeat business but also encourages customers to spread positive word-of-mouth. Ensure your service stands out, as favorable reviews wield significant influence in the digital realm. 3️⃣ Rise above the digital clutter by crafting imaginative ads and deploying diverse content formats. From engaging videos to captivating stories, seize your audience's attention with fresh and compelling content. 4️⃣ Cultivate meaningful interactions to fortify bonds with customers. Genuine engagement nurtures trust and keeps your audience deeply invested in your brand. 5️⃣ Illuminate the versatility and benefits of your offerings. Educating customers about alternative uses fosters deeper engagement and reinforces their loyalty to your brand. 6️⃣ Acknowledge mistakes gracefully, offer sincere apologies, and focus on solutions. Transparent communication during challenging times strengthens trust and loyalty. Incorporating these strategies into your #socialmedia approach will not only bolster customer retention but also transform them into enthusiastic advocates for your brand, establishing a lasting and mutually beneficial relationship. Follow for more insights 😎

Ways to establish trust in the company, product and service through media campaigns: -Building awareness about the brand by disseminating information about the company, its products and services. -Share customer success stories and positive experiences with the product or service. -Announcing information openly and honestly builds trust between the company and customers. Customers expect to be aware of the advantages and disadvantages of a product or service. - Listening to customer feedback and suggestions and responding to them effectively, this is what enhances trust and builds strong relationships. -The company's participation in social and charitable activities and showing its commitment to social responsibility, which contributes to building a positive image of it -Interaction with the media and media professionals. -Commitment to high standards of quality and providing excellent products and services These methods succeed if media campaigns are used effectively and successfully. This is why media consultations are considered very necessary for building media campaigns for companies, aiming to build strong and sustainable relationships with customers.

WALK IN YOUR CUSTOMERS SHOES! It's a good practice to experience your business touch points as though you were your ideal customer. Check these experiences: • Fill out the contact forms on your website - are you getting the experience you were expecting when filling out the contact forms (confirmation message and emails?) • Call the office number that you are promoting - are you getting the experience you were expecting when being put on hold? • Have a friend send a DM on one of your social media channels and share that experience with you - are you getting the experience you were expecting? Need assistance cleaning up these experiences? Let's chat. #customerexperience #idealcustomer #marketingaudit

Trust is the new currency in marketing 💰 In a world overflowing with information, capturing and retaining customers demands more than just clever campaigns. It requires building genuine trust. Trust is the foundation upon which lasting relationships are built. It's what transforms casual browsers into loyal advocates. Here are a few tips to build trust in your brand: 💎 𝐁𝐞 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐚𝐧𝐝 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭: People can spot inauthenticity from a mile away. Be genuine in your messaging and open about your processes. 💎 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐦𝐢𝐬𝐞𝐬: Under-promised and over-delivered. Consistent follow-through builds credibility. 💎 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Engage in genuine conversations, address concerns promptly, and show that you value their feedback. 💎 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲: Invest in high-quality products, services, and customer experiences. 💎 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐨𝐧𝐥𝐢𝐧𝐞 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧: Encourage reviews and testimonials, and actively manage your online presence. How are you fostering trust in your brand? Let's discuss 🤝 #byteswithdariusdnu | LinkedIn Guide to Networking 🤗 #trust #marketing101 #digitalmarketing #brandbuilding #customerloyalty #authenticity

Ever wondered how to effortlessly expand your business? It's all about turning your satisfied customers into brand ambassadors! 📣 When your customers rave about your products, it not only attracts attention but also paves the way for genuine leads. Exceptional service, diverse options, loyalty rewards, referral programs, and social media buzz are what you need, learn more here: https://bit.ly/3tjtoIP #CustomerLoyalty #CustomerService #CustomerJourney #CustomerRewards