Social Selling’s Post

When people say things like "I have an 80% Social Selling Index! What's your SSI?" it prompts me to ask: "What does a high SSI give to you?" Usually, people just enjoy knowing that their score is higher than others' 😎 I'm all for being mindful about everything. SSI is a good indicator, but it's important to understand what conclusions can be drawn from it. The Social Selling Index is an overall measure of your activity on LinkedIn. You can check your SSI by following this link: www.linkedin.com/sales/ssi Four components of the score: ✅ Establish your professional brand - Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts ✅Find the right people - Identify better prospects in less time using efficient search and research tools ✅Engage with insights - Discover and share conversation-worthy updates to create and grow relationships ✅Build relationships - Strengthen your network by finding and establishing trust with decision makers By understanding the significance of each scale, you can draw conclusions about what is currently lacking in your approach to using LinkedIn for your career and business. For example, my SSI is 70% - I've attached a screenshot to the post. From the analytics, it's clear that my "Engage with insights" scale is lagging the most. This indicates that I rarely publish content and need posts with more comments. It makes sense: for LinkedIn as a business, which should generate revenue and attract new users, authors whose posts spark discussions are more interesting than those who simply get likes. I also see that I need to improve in the "Find the right people" direction. This suggests that I need to find people in different ways, such as using hashtags, searching on LinkedIn, through group members, events, etc. Well, excuse me, but I have more than enough opportunities with LinkedIn Sales Navigator and its many useful filters 😊 In summary: - A high SSI won't bring you more leads - It's not about the number of your SSI, but about where you need to improve, where your approach to Social Selling is lacking Activity ≠ Effectiveness Quantity ≠ Quality Wishing everyone successful Social Selling on LinkedIn!

6 Social Selling Tools to Consider If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop.  via Hubspot.com

How I win clients every week - with social selling. This is what I do behind the scenes. 🕵️ First the definitions..... → Social = Human relationships. → Selling = To persuade someone of the merits. This is the process I am doing: → Growing my network with prospective clients. → Research every prospect and business. → Build relationships my prospects. → Start a conversation. → Books offline calls. Daily posting isn't essential for this. Interesting fact 98% of users haven't posted in more than a month. If you have a complex sell or sell to large orgs. The deals are done offline. Social Selling is the way to get the conversation. Online, you're 'selling' a conversation - nothing else. 💥(remember the definition above)💥 Someone who is curious, will give you a little more attention. Make them curious - you'll get more calls. ------------ EPILOGUE ------------ There is a difference between content marketing and social selling: Social Selling is about people Content marketing is about audiences. They are two different games, often which are confused. I'll share more about that in another post. Want to see this post? Follow me to get it in your feed.

How to Create a Social Selling Strategy in 2024 #socialselling #selling #socialmedia #socialmediaadvertising #advertisement #socialsellingexpert #socialsellingsuccess #socialsellingstrategy #socialsellingtips #SalesStrategy #salestraining #salestips #salessuccess #marketingtips #Revenue #revenuegrowth #customerretention #customerfeedback #customerservice This blog post will explore the up-to-date tactics to create an effective social selling strategy in 2024 that empowers businesses to leverage social networks for increased customer engagement https://lnkd.in/dw929B4R

Did you know that 78% of salespeople engaged in social selling are outperforming their peers who aren’t? In a digital age where connections are currency, mastering the art of social selling can be your golden ticket. But what exactly is social selling, and how can you leverage it to its full potential? Let’s dive in. Social selling is about building relationships and connecting with potential customers through social media platforms. It’s not about bombarding strangers with unsolicited DMs or sales pitches. Instead, it’s the art of listening, engaging, and providing value to your network and beyond. Here’s a challenge we faced: Our traditional sales methods were hitting a wall. Cold calls went unanswered, and email inboxes seemed like they had a one-way ticket to the land of no return. We needed a change. The solution? A shift in mindset and strategy towards social selling. The transition wasn’t overnight. It required us to rethink our approach to sales and marketing. We started by identifying our target audience and where they spent their time online. Then, we focused on creating content that wasn’t just about our products or services, but that addressed the pain points and interests of our audience. We shared insights, stories, and even the occasional meme to keep things light and engaging. The results? A significant increase in engagement on our posts, more meaningful conversations with potential clients, and yes, a noticeable uptick in sales. But beyond the numbers, we built a community that trusts us and sees us as more than just a vendor, but as a valuable resource. So, how can you start your journey into social selling? Begin by optimizing your social media profiles to reflect your professional brand. Share content that resonates with your audience, and don’t be afraid to show your personality. Remember, people buy from people, not faceless corporations. Engage with your network by commenting on posts, answering questions, and being genuinely helpful. And most importantly, be consistent. Social selling is a marathon, not a sprint. Now, I’m curious, what’s been your biggest challenge or success story with social selling? Drop a comment below, and let’s learn from each other. If you found this insight helpful, feel free to give it a like or even better, share it with your network.

Unlock Superior Social Selling Results with BHIVE Nectar: Streamline Your Growth and Enhance Personal Connections Unlock the power of automated social media with BHIVE Nectar. Transform your daily grind and invest more time in nurturing relationships. Remember, time is finite - choose yours wisely. Streamline your growth, stay top of mind with your network, build strong bridges and enhance personal connections. BHIVE Nectar, your key to successful social selling! BHIVE Nectar offers cutting-edge automation for social media management, enabling smooth sailing through tiresome daily routines. This automation tool allows you to allocate less time on scheduling posts or checking responses, freeing up your valuable time that can be better spent nurturing relationships. Time, after all, is a priceless commodity that cannot be replenished, hence it is crucial to maximize its value. With BHIVE Nectar, you get to optimize your growth trajectory by keeping your brand presence consistent across all social platforms, ensuring you remain at the forefront of your network's minds. This tool allows you to foster robust relationships, build impactful bridges with potential clients, and enhance personal connections in the virtual world. Embrace BHIVE Nectar, your ultimate solution for prosperous social selling and watch as you transform regular followers into loyal customers. With BHIVE Nectar, you genuinely get to "Spend more hours with clients, less on socials", since it places immense value on your finite time.Is BHIVE Nectar right for you?For more information about BHIVE click here.

**The Power of Social Selling: A Personal Journey🚶♂️** While studying🎓 at the Digital Marketing Institute to become a certified digital marketing professional, I stumbled upon a term that piqued my curiosity🧐: Social Selling. This term wasn't just another buzzword; it represented a future🔮 that was unfolding before us. Intrigued, I dove into research🔍, scouring the internet for articles, videos, and guides. Interestingly, just over three years ago, social selling wasn't as mainstream as it is today📈. Yet, I was captivated by its potential and made a decision that would shape my career📝: I opted to work for a company that embraced social selling over traditional cold email outreach. Why, you may ask, would I make such a choice? The answer🤔 lies in the transformative power of social selling. Social selling is more than just a trend; it's the future of marketing and sales, happening right here, right now. Every interaction on social media—every like👍, comment💬, or share🔄—transcends mere digital engagement. These are the modern-day handshakes, the conversation starters that pave the way for genuine connections. But here's an important nuance to consider: not all social selling strategies are created equal. Reflect on this: when was the last time you made a purchase because of a cold call or a generic advertisement? Chances are, it's been a while. The real secret to successful social selling lies in authenticity—building real relationships and offering value before asking for anything in return. This approach is a game changer🎯. Now, I turn the conversation over to you. What's your take on social selling? Have you experienced its impact firsthand, or are you still exploring what it means for your business or personal brand? Let's dive into this topic together. Drop your thoughts, experiences, or questions in the comments below. Let's engage, share, and learn from each other's journey in harnessing the power of social selling🤝.

On our latest blog post, we explored how social selling leverages social media to transform sales strategies, and how real-time video assistance can help boost social selling strategies, by fostering deeper customer relationships. #socialmedia #socialselling #remoteassistance

What Is Social Selling? How Can It Help Your Online Biz The sales and marketing landscape has shifted in the past decade due to evolving consumer behavior and technology. Marketers are no longer only turning to cold calls. Instead, they are turning to social selling to expand their business. But, what is social selling anyway? Let’s find out. #SocialSelling #DigitalSelling #SalesStrategy #OnlineSales #SocialMediaSales #SalesTechniques #LeadGeneration #SalesTips #OnlineMarketing #DigitalMarketing https://lnkd.in/g_SVHyjD

The Social Selling Shuffle - Value Before the Ask (and Forgetting What You Know!) Content creators and writers let's talk about a common social media (and yes, even LinkedIn!) pitfall. We can get so caught up in the "hustle" that we forget the core principle - building relationships through value. Did you know: ➡ 85% of customers feel that salespeople are too pushy, according to a study by HubSpot. ➡ According to a survey by Retail TouchPoints, 60% of customers say they have walked out of a store due to a pushy salesperson. Do you wanna be that sales guy who pushes people away?🤔 People don't connect (or buy) from desperate salespeople (you’ve probably read that too many times, I know). They connect with those who add value. Think about it: 👉 Free resources - Share insightful tips and downloadable templates (I’m not a big fan of these, but still), or even host a mini-workshop or presentation on a relevant topic (I am considering this. Let me know if I can pull it off, HAHA). 👉 Engaging content - Create relatable stories, spark discussions with thought-provoking questions (like what makes you stand out), or share a funny meme (hey, a little humor goes a long way!) Trust me on this - Not bragging, but people love my sense of humor. 👉 Compelling storytelling - Weave a narrative that pulls readers in, connects with their emotions, and leaves them wanting more. ➡Adding value on social media, including LinkedIn, is easier than you think, but sometimes—well, we're all human—we forget! Let's get back to the basics, content creators! What type of valuable content would YOU love to see more of on LinkedIn or other platforms? I am eager to find out! Share your ideas in the comments, and let's have a meaningful conversation!