Social Selling’s Post

Want to dominate selling on social media? Here's a cool approach most people don't talk about… Forget everything you think you know. Scrolling through your feed and getting bombarded by endless pitches? Yawn. Listing features and benefits is boring  No one comes online to get hard-sold And everyone does that Instead, there's a more unique way to differentiate yourself. We call it the belief-based selling approach. See… people don't buy stuff just because it has cool features. They buy better versions of themselves. In other words, Your fancy features? Your huge list of benefits? They mean nothing if people don't first buy into your vision. Here's the catch most people miss... People buy the WHY, not the WHAT. Take our "Pre-Influence" approach for example. It's not just a marketing or PR service for entrepreneurs. It's a philosophy that helps them build authority, get noticed, and close deals. Once the audience understands and believes in your method They'll naturally see your services as a bridge to their goals. ↳ Clearly define your method ↳ Talk about your method in everything you post ↳ Show how your method fixes the big problems your audience has ↳ Share stories of people who used your method and got awesome results ↳ Consistently reinforce its value Instead of just saying "Buy my stuff, it's awesome" Show the WHY behind it. When they believe in you and your way, sales become inevitable. Remember: He who controls the belief controls the sale. ♻️ Enjoy this? Follow me and leave a comment down below if you find this useful.

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐆𝐫𝐞𝐚𝐭 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐬 𝐚 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 Building trust: a complicated, messy process, (especially when all of your interaction is online) and sometimes so complicated even social selling experts can’t figure it out. Establishing yourself as a thought leader within your industry is by far one of the most critical components to building relationships on LinkedIn and across other social media platforms. But like anything of great worth, building that reputation on any social network, and most especially on LinkedIn takes a lot of work. The key is to frequently share relevant pieces of content, engage in social listening, utilise social selling tools, look to a long-term social selling strategy that will help you reach and engage with potential buyers and embrace a thought process of helping your customers with problem areas. If you can prove that you’re on the same side as your potential buyers, helping them find solutions and helping them learn to utilise tools available to them, you’ll have a much better chance of closing deals outside of cold calling from your sales team. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ 📢 Drop me a DM to learn how we can help you book 2-3 weekly sales meetings with your target prospects. ✉ 💥 Delivering done-for-you LinkedIn content and appointment-setting campaigns.

To shift from isolation to integration. Monologue to dialogue. Noise to Signal. This is Social Selling 2.0 This is Nearbound Community. Below are my Takeaways from Part 4 of Jared Fuller's latest book, Nearbound. 👇 ▶️ Social Selling 2.0: The Nearbound Vision 👉 Create unstoppable communities: Forge strong connections by consistently delivering value, turning relationships into a powerful tool for revenue generation. 👉 Trust and Integration over Isolation: Focus on building trust, integrating with your market, and collaborating closely with partners. 👉 Be a champion for your cause: Make your allies famous, embody the change you wish to see, and switch from monologues to meaningful dialogues. ▶️ Timeless Principles for Social Strategy 👉 Clear vision and purpose: Define your ideals and goals. 👉 Discipline in execution: Plan methodically and execute operations efficiently. 👉 Standardization for consistency: Maintain uniformity in your processes. 👉 Reward efficiency: Acknowledge contributions that enhance productivity. ▶️ Five Pillars of Authentic Social Selling 1️⃣ Personal credibility: Be authentic and consistently offer value. 2️⃣ (ABC) Always Be Connecting: Expand and deepen your network. 3️⃣ Content is Currency: Use quality content to engage and nurture relationships. 4️⃣ Social Listening: Pay attention to the needs and conversations of your audience. 5️⃣ Measure effectiveness: Track the impact of your social selling efforts. ▶️ Creating community through content 👉 Pillar Content: Collaborate on in-depth content to drive conversations and predictability. 👉 Window Content: Repurpose key moments into engaging micro-content. 👉 Events as Content Foundation: Use events to commit partners to shared values and measurable outcomes. ------------------------------------------------- This is the fifth post in a series in which I share my notes and takeaways from Jared's incredible book. I strongly recommend getting a copy to follow along. And as Jared says: "You earn intention by respecting attention."

Day 1: LinkedIn Profile View Day 3: Blank Connection Request Day 4: "Like" a Post etc We have been seeing a lot of Social Selling touchpoints making their way into cold outreach sequences lately, but do these effortless "check the box" methods really have an impact? Not really 😬 There are much better ways to use social in your outreach efforts 😁 One of those is using LinkedIn to comment on a prospect's post authentically and thoughtfully. This doesn't mean a quick: ❌ "Great post!" ❌"I love your POV!" ❌"Agreed ^" It means crafting something that is worthy of their attention (and better yet, their reply!). Try thinking about this: ✅ What you liked/found interesting about their post ✅ Your POV/thoughtful contribution to the conversation "I appreciate you sharing your thoughts on this. {This} part in particular resonated with me. I have found in my own experience that {X} happens often and {here's what I think about it}. Have you experienced that as well?" As Marc, and many other founders, C-Suites, and SVPs have said, social selling works, you just have to go about it the right way. And if you are thinking "This is the perfect thing to use AI to formulate a comment for me!" chances are your buyer can tell the difference between a well-thought-out comment from a person over a cut-and-paste generated response from AI.

One interesting concept in sales that you might not know about is "social selling." This approach leverages social media platforms to connect with prospects, build relationships, and ultimately drive sales. Here are some key aspects of social selling: 1. Building Relationships: Social selling focuses on nurturing relationships rather than pushing for immediate sales. By engaging with potential customers through comments, likes, and shares, sales professionals can create a rapport that encourages trust and loyalty. 2. Content Sharing: Sharing valuable content, such as articles, videos, or infographics, positions you as an expert in your field. This not only helps in attracting potential customers but also keeps your audience engaged. 3. Targeted Outreach: Social media allows for targeted outreach. You can identify and connect with your ideal customers based on their interests, job roles, and online behavior, making your sales efforts more efficient. 4. Listening and Learning: Social media platforms provide insights into customer preferences and pain points. By monitoring conversations and feedback, you can tailor your approach to better meet your audience's needs. 5. Utilizing Social Proof: Testimonials, reviews, and user-generated content can act as powerful social proof. Sharing these on social media can enhance your credibility and encourage others to make a purchase. Incorporating social selling into your sales strategy can enhance your ability to connect with potential customers and increase your chances of closing deals. #Sales #SocialSelling #linkdelin #careertips

How is sales changing and why is social media a CRITICAL channel to reach buyers? This stat from Gartner sums it up: b2b buyers spend less than 5% of their time during a purchase journey talking with your sales rep. 😳 The vast majority (>80%) of a buyer's time is being spent doing their own research, connecting with peers and connections, consuming content, etc. Basically they're out there on their own, plotting their own journey. This is why social is SUCH a critical channel for sellers. Sharing content, engaging, connecting are opportunities to influence a buyer, to keep you and your company and solution top of mind when you're not talking with them live. It's not about trying to get more of the buyer's time. That's not going to happen. It's about reaching them where they are, where they want to be engaged, and provide them with what they're looking for. That's sales success in 2024.

I spent eight hours last week on outreach. And it made $3,000. My client sold two coaching programs last week. Boosting his revenue from $6k — $12k per month. Now, this wasn’t magic. It didn’t happen because of: Inbound leads A massive following of 10k Endless comments Instead, it was a structured approach to hitting $12,000. Targeting the right Ideal Customer Profile (ICP) Delivering real value Crafting the perfect messages I get it. This might sound all too familiar. You've probably heard it a hundred times. But here’s the kicker: 89% of folks miss the mark on: Understanding the buyer's journey Mastering personalization Providing converting value Most try to make the sale too soon. But the reality? Such attempts are far from the reality of actual sales. When it comes to B2B... Expecting a single message to seal the deal is unrealistic. There’s a nuanced process: Attracting the ICP Building Credibility Offering the Right Solution It's not just about finding them — it's about making them notice you. Trust is currency. How you establish it matters. It’s about solving their problem — not just selling a product. No secrets, no shortcuts. If you haven’t seen the results from your approach… Perhaps it’s time to rethink your strategy. Else you can always book a strategy call with me. “Success comes to those open to learning and willing to adapt.” Nobody can guide you better if you’re not ready to explore new perspectives. P.s. tell me if you’d like to read about how to make your first sales call effortless?

Do's and Don't: Social selling edition💸 DO: 💸 Do build genuine relationships: Be authentic. Engage in meaningful conversations, provide value, and focus on building trust rather than pushing sales. 💸 Do research and personalize: No one likes a generic salesy message. Get their name right and find a way to customize the message- Are they a parent? A business owner? What are their hobbies? 💸 Do share valuable content: Position yourself as an expert in your field by sharing valuable and relevant content on social media platforms. 💸 Do engage and interact: Comment, like, and DM with your ideal clients. 💸 Do track and measure your efforts: Monitor the effectiveness of your social selling efforts on social media. DON'T: ❌ Don't be overly salesy: Avoid using aggressive sales tactics or constantly promoting your products or services. ❌ Don't spam or automate messages: Sending generic, automated messages or spamming prospects with irrelevant content is a surefire way to lose their interest. ❌ Don't post to meet a specific number per week: Why are you posting? How can you share engaging content that attracts your ideal audience? ❌ Don't neglect social listening: Actively listen and monitor conversations, trends, and mentions related to your industry, brand, or competitors. ❌ Don't forget to follow up and track your metrics: Regularly check in with your prospects, provide additional resources or insights, and continue nurturing the relationship. . . . . . . . . . #socialsellingtips #socialmediamarketing #fitnesscoaches #onlinefitnesstrainer #hireava

99% of SDRs think sticking to a single outreach channel is the best way to hit their targets. However, limiting yourself to one channel means missing out on huge opportunities Here's why I switched from a monochannel to a multichannel approach: 🚀 Diversified Reach: Not everyone checks their email regularly, and some prospects might engage better on LinkedIn, phone calls, or even direct mail. By diversifying, you’re more likely to connect with prospects where they’re most active 📈 Improved Engagement: Different channels allow you to tailor your messaging and approach based on the platform. What works in an email might need a personal touch in a call or a more visual element on LinkedIn. Multichannel engagement increases the chance of resonating with your prospect ⏱ Shorter Sales Cycles: With multiple touchpoints, you're not just another email in their inbox. Engaging prospects across different platforms speeds up responses and builds familiarity, leading to quicker conversions So, instead of sticking to just email, why not try incorporating LinkedIn outreach and cold calls into your strategy? Implementing this change could lead to a broader reach, higher engagement, and faster deals

There is a way you can spend less time engaging while generating more high-quality leads For me engaging isn't about more activity on my posts. When I stopped ❌ Commenting on 30 posts a day ❌ Spamming DM's for no reason ❌ Spamming useless connections I lost some engagement on my posts, but I gained more leads My daily routine looks like this: 1. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 I use sales nav to build a list of 15,000 Ideal prospects and each day connect with 20 of them (200 per week) 2. 𝗦𝗲𝗻𝗱𝗶𝗻𝗴 𝗗𝗺'𝘀 I start 25 prospecting conversations per week and aim for 25 friendly conversations per week (Finish every conversation) 3.  𝗣𝗼𝘀𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 I engage with everyone who comments on my posts then comment on any posts I resonate with (Typically a max of 5 posts) Engagement isn't something I push or make myself do It's part of my daily routine Any questions? Ask away in the comments ⬇️