Thought Leadership’s Post

Maximize engagement, minimize effort! Mini-webinars are the game-changer your #LeadGen efforts need. Learn how to build a powerhouse mini webinar program that delivers #MiniWebinar #Webinars #EventProfs https://bit.ly/3T7rbcF

🌐 7 Strategies to Convert Webinar Attendees into Discovery Calls 📞 Webinars are not just a platform for sharing knowledge—they’re also a powerful tool for generating leads and setting up discovery calls. Here are seven tips to help you turn webinar attendees into potential clients: 1. Provide Irresistible Value: Ensure your webinar content is deeply informative and directly relevant to your audience’s needs. High-quality, actionable insights encourage attendees to engage further. 2. Engage Actively During the Webinar: Use polls, Q&A sessions, and interactive tools to foster engagement. An engaged audience is more likely to want a one-on-one discussion post-webinar. 3. Offer Exclusive Benefits: Give webinar attendees first access to special offers, additional resources, or exclusive content. Make it clear that these benefits are a direct result of attending the webinar. 4. Effective Call-to-Action: End your webinar with a strong call-to-action that encourages attendees to book a discovery call. Be clear about the benefits of this call and what they can expect. 5. Follow-Up Promptly: Send a thank-you email within 24 hours of the webinar. Include a summary of the webinar, additional resources, and a direct link to schedule a discovery call. 6. Segment Your Audience: Tailor your follow-up based on participant engagement during the webinar. Send personalized messages to highly interactive attendees, suggesting specific topics for a discovery call based on their interactions. 7. Leverage Testimonials and Case Studies: Showcase the success stories of past clients during the webinar and in follow-ups. Real-world examples of your impact can motivate attendees to learn how they can achieve similar results. Turning webinar attendees into discovery call participants is all about engagement, value, and prompt follow-up. What strategies have you found effective in this process? Let’s exchange ideas and grow together! #Webinars #LeadGeneration #SalesStrategy #BusinessGrowth #MarketingTips

When I first entered the digital marketing space, I was glued to every webinar I could get my hands on to soak up valuable insights from industry experts. And I learned a lot! 🤓 Over time, I even had the chance to share my own knowledge by hosting and guest speaking on webinars (even lives). *maybe that's why I'm not totally afraid of video* While meeting in person at events is special, webinars offer unmatched convenience and scalability. In an hour's session, you can connect with more people than fit in most conference halls! Plus, the replay lives on. I wanted to share (my job's) NEXA blog, "Why You Should Consider Webinars for Lead Generation," since I'm clearly a bit biased toward their power! 🔗https://lnkd.in/gvGKcPfJ Here's the discussion: ✅ Showcasing Expertise and Building Credibility ✅ Engaging with a Targeted Audience ✅ Generating High-Quality Leads ✅ Cost-Effectiveness ✅ Building and Nurturing Relationships What about you - have you hosted or considered hosting webinars? What value do you think they bring? I'd love to hear your thoughts and experiences with virtual events!

Our latest blog post reveals the secret to impactful webinars without the stress. Learn how #MiniWebinars can transform your #EventStrategy - give the busy people what they want and you'll get what you need to maximize #LeadGen in less time! #EventProfs https://bit.ly/3T7rbcF

Webinars - A Beginner's Guide Are you new to the world of webinars and feel a little lost? Don't worry, we're here to be your virtual guide! First, let's cover the basics: A webinar is simply a seminar that takes place over the web. It allows you to share presentations, videos, and more with an audience online. But why should you care about webinars? 🤔 Well, they're incredibly powerful for: ✅ Lead Generation - Engage prospects without travelling ✅ Training & Education - Teach skills to employees or customers ✅ Product Launches - Build excitement for new offerings ✅ Thought Leadership - Establish yourself as an industry expert. There you have it - the basics to get you started with webinars! If you're ready to become a webinar wizard, let our experts know. We'll be happy to help you.

Want to boost attendance at your next webinar? Discover the top webinar topics that drive engagement and registrations in our latest blog post.

BOFU Topic ≠ Webinar Recently, we assisted one of our clients in launching their webinar, completely revamping their approach in the process. Every time they used to do webinars, the topic used to be very specific, to the point where either you went ahead and invested in the product or were disqualified. Which apparently resulted in minimal traction and a handful of attendees. Before: 1. Registration to attendees conversion rate stood at a mere 5%. 2. Post-webinar engagement rate was less than 2%. 3. No demo calls were booked. What we implemented: 1. Topic shifted to a broader segment, focusing on TOFU themes. 2. Enhanced pre & post -webinar content distribution strategy. 3. Introduced WhatsApp automation as a reminder channel, significantly improving outreach. Results: 1. Registration to attendees conversion rate surged to 25%. 2. Post-webinar engagement rate increased to 20%, with a notable rise in views of webinar recordings and heightened traffic to other webinars recording. 3. Booked seven demo calls, marking a substantial improvement in lead generation efforts. Webinar itself is good for the knowledge & sharing industry best practice but rather great for the hype it creates for the brand itself.

Bobit Webinars: Elevate your brand and drive awareness. Connect with key decision makers and establish your company as the authority and go-to-resource when they are ready to purchase. Yep, webinars can do that and more. Click to learn more or to connect with one of our webinar experts! #bobit #marketingsolutions #webinars #elevateyourbrand

Struggling to turn webinar attendees into meaningful conversations? You’re not alone. Webinar presentations are more than just engaging your audience in the moment. The true measure of success is what happens after the webinar ends. Here’s a strategy to ensure your webinar delivers a lasting impact: ➔ Focus on establishing the problem • Use statistics/visuals to illustrate the problem and consequences • Engage the audience by asking about their challenges to validate • Agitate the problem to create urgency • Dive deeper into the pain points and negative impacts • Share real examples and case studies to get the audience emotionally invested ➔ Present a clear and compelling solution • Highlight your expertise and proven approaches • Use success stories to show how you’ve solved similar issues ➔ Track performance beyond initial engagement • Aim to increase consults over time as a measure of success • Follow up with "engaged attendees" via email and direct calls to gauge interest • Analyze engagement data to refine your approach continuously Is your webinar strategy driving meaningful follow-ups? Share your thoughts below.

We had a fantastic Marketers' Community Roundtable meeting this week! Huge shoutout to Debbie Schwake for leading an insightful "deep dive" conversation on the Customer Journey— she did a phenomenal job! (Note: If you aren't connected with Debbie - I'd highly recommend doing so!) Additionally, we had our "hot take" exercise— a quick, expert-led discussion on a chosen topic. This month’s focus was on team development, led by Carrie Cotch, CPC, ELI-MP. She shared so many good takeaways and reminders! Here's my recap from both conversations: ⭐ 𝐓𝐞𝐚𝐦 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 ⭐ 1. 𝐀𝐬𝐤 𝐚𝐧𝐝 𝐋𝐢𝐬𝐭𝐞𝐧: Effective leadership starts with asking questions and truly listening to your team. 2. 𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Mentoring is beneficial at all levels, fostering growth and development. 3. 𝐅𝐨𝐬𝐭𝐞𝐫 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬: If a team member has a passion for a new area, allow them to dedicate some time each week to a project that aligns with their interests. 4. 𝐒𝐞𝐭 𝐂𝐥𝐞𝐚𝐫 𝐆𝐨𝐚𝐥𝐬: Ensure that team members understand how their work contributes to the larger organizational goals. 5. 𝐀𝐥𝐢𝐠𝐧 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐓𝐚𝐥𝐞𝐧𝐭: Matching a person's passion with their talent leads to success. 6. 𝐀𝐝𝐯𝐨𝐜𝐚𝐭𝐞: Stand up for the changes you want to see and advocate for your team. ⭐ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 ⭐ 1. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐀𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬: We often make too many assumptions about our customers. 2. 𝐂𝐥𝐚𝐫𝐢𝐟𝐲 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬: Clearly define your problem statement. 3. 𝐓𝐚𝐢𝐥𝐨𝐫 𝐃𝐞𝐭𝐚𝐢𝐥𝐬: Present the right level of detail to different levels of your team. 4. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Marketing efforts should continue even after the deal is signed. One more time: 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐬𝐭𝐨𝐩 𝐰𝐡𝐞𝐧 𝐚 𝐝𝐞𝐚𝐥 𝐢𝐬 𝐜𝐥𝐨𝐬𝐞𝐝! 5. 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬: You don't need to solve every problem at every stage of the buyer's journey for every persona. 6. 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐬: Understand where different personas enter the buyer's journey. 7. 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐚𝐥𝐞𝐬 𝐅𝐮𝐧𝐧𝐞𝐥:  Remember, the customer journey is not just a sales funnel - 𝒓𝒆𝒑𝒆𝒂𝒕 𝒕𝒉𝒂𝒕 𝒂𝒈𝒂𝒊𝒏. Tell me what I missed - Nataly Huff, Stephanie Keim, Alice Kirchhoff, Tia Toso, Ann Kline, Jordyn Fugere-Burmeister, Susan Wallace, MBA, Heather Lee, MBA! I'm so grateful for the opportunity to co-facilitate this group with Nataly Huff. These meetups are the highlight of my month, and I love being able to surround myself with such talented marketers - and amazing people - every month!