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Have you ever heard of the Customer Journey? The Customer Journey is the process people go through when making a purchase decision and it consists of five stages: 1. Awareness 2. Consideration 3. Purchase 4. Retention 5. Advocacy Each stage of the Customer Journey is an opportunity to engage potential customers and guide them toward purchasing and becoming customers. Knowing how to effectively do this sets you apart from your competition and helps you close more sales. #customerjourney #smallbusiness #marketing

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