As a creator I'm now viewing Instagram as a dynamic visual portfolio and community landing page vs a one-stop- outreach platform. Here are the thoughts around this mindset & strategy shift 👇: -Rather than expecting immediate conversions, I'm leveraging Instagram as a visual platform to advertise my brand's offerings (think virtual storefront). The goal is to pique interest, share value, and direct my community to platforms where deeper connections and transactions can happen more seamlessly. -This change has significantly reduced burnout. By acknowledging that conversions might not happen on this platform, I've set realistic expectations. It's freed up mental space to create authentic content without the constant pressure for immediate results. Instagram is a part of the marketing funnel, not the final destination. -Creators & Brands, let's redirect our focus to owned media like newsletters and websites. These are spaces where we have more control, deeper connections, and the ability to nurture our audience in a way that feels authentic. What are your thoughts on this shift? How do you use Instagram in your creative & brand journeys? Let's chat in the comments! 👇✨ #socialmediamarketing #socialmediastrategy #digitalamarketing #digitalbranding
Love this strategic approach to leveraging Instagram as a visual portfolio! It's all about setting realistic expectations and focusing on authentic content. 💫 Skye Polk
Connecting independent coffee shops and coffee roasters with those who love great coffee and supporting small business.
6moLove this strategic shift in mindset! Moving Instagram to a visual portfolio really optimizes brand presence. 💡