SLMBR PRTY’s Post

Public Relations is about building authentic relationships, engaging with audiences in real-time, and leveraging the power of digital platforms to shape narratives. Here is one of the best examples: https://lnkd.in/dEcWYM3p #PR #CommunicationStrategy #DigitalPR #BrandBuilding #PublicRelations

Our Co-Founder, Mackenzie Perna, and friend Tyler Paget are talking all things content next week in Orlando. Think short-form video best practices, creator partnerships, and ways in which we like to hone in on data-informed decision-making strategies. Have any questions or specific topics you're curious about within these areas? Drop them here in the comments, and we'll make sure to cover them at the conference or feature them in our journal. Mackenzie Perna #SunAndSolCo Ragan Communications and PR Daily

I’ve had work featured in a few places before, but never here. Our TVC for the Sydney International Boat Show went live last week. Seeing our work on TV was an exciting first! The best part for me was an email from Kara Roberts who spearheaded the project for Mulpha Events. Kara said “This was the most efficient TVC I've ever worked on.” And because this was the first TVC we've ever worked on, that feedback is a huge win. 🏆 The focus we put on small details made a big difference and the whole experience went smooth like butter. Looking back, these two things stand out most to me. Marine Industry Understanding - Our sole focus is creating content for the marine industry, so we get it. - We know what looks right, what the vendors care about, what the clients want to see and what resonates with the intended audience. Live Presentation + Edit - The extra effort in pre-production details and our industry understanding meant that when we presented the polished round-one edit via Zoom, we anticipated the 3 exact requests to compare alternate scenes, which were on standby for an easy swap. - Feedback time went from 1 week to 1 click, saving time and giving shared ownership of the final edit. This wouldn't have been possible without an all-star crew. 🌟 We’re stoked to shoot SIBS this year and can’t wait to work with the best in the business again. 🚤 Ty Bowmaker #SIBS #SydneyBoatShow #TVC #VideoProduction #MarineIndustry #BoatShow #TeamWork #Storytelling #Marketing

Remember to love your corner of the world, this Earth Day. As we celebrate our beautiful planet, keep in mind that every small action makes a big difference in preserving its beauty for generations to come. The Celebrity Link is proud to have brought Niecy Nash and Danny Trejo on board for the Save Our Water "Tough Love" campaign, urging Californians to save water and protect our planet. Let's continue to make a difference and inspire change! Contact us to learn more about how we can help your brand make a lasting impact. Thanks to all the incredible people that made it happen. Client – Save Our Water, Office of Community Partnerships and Strategic Communications Deputy Director, Public Education – Michelle Prater Strategist - Lourdes Camarena, MPA Agency credits Agency – The Shipyard Chief Creative Officer – David Sonderman Executive Creative Director - Kerry Krasts Creative Director - Mauro Borges Latino Creative Lead – Francisco Letelier Executive Producer - Liz Ross Producer - Brit Bartle Art Director - Eric Davis Copywriter - Erna Adelson (she/her) Account Chairman – David Mering VP, Group Account Director – Amanda Moul Group Account Director - Courtney Costamagna Account Supervisor - Lauren Dovedan Project Manager – Hilary Hastings Latino Account Lead – Jasmine Herrera (Axis Agency, Spanish-language Latino partner) Production Production Company - Gifted Youth Director - Alice Mathias Production Company Producer - Michele Abbott Editing/Post Production/Special Effects Editorial Company - Union Editorial Company producer – Joe Ross Editor - Daniel Lupe #EarthDay #LoveYourWorld #WaterConservation #branding #marketing #brandidentity #brandstrategy #adcampaign #creativeadvertising #marketingstrategy #socialmediamarketing #contentmarketing

Connection to culture matters more than ever. This means that you if you have a genuine connection to the culture of the people you are aiming to reach. In our case, we know them because we are them. When you’re deeply connected to culture, you can move much faster and more effectively than those who are not. We don’t need to spend six months immersing ourselves in a company to help them reach their goals. We fly in like a hit squad and get quantifiable results ASAP. Large ad agencies are feeling the pain, laying off hundreds while we’re steadily growing. Why? Aside from the fact that Oscar Pena and I are two charming mofongo-eating New Yorkers, we believe this is because of our relentless transparency and effectiveness. Our connection to culture is our superpower. “This is the best campaign we’ve ever had,” said by all of our clients. That means the money they spent on us turned into a hefty ROI for them, and that’s always our #1 goal. Talk to us at DOF Media Agency (Luis Guzman voice) Original image of freestyle, time-traveling Luis Guzman by us. #multicultural #multiculturalcreativeagency #multiculturalmarketing #DOFNYC

It’s time for us to wrap up the year that was 2023, so we got to chatting with our agency friends over at Jack Morton Australia and Weber Shandwick Australia about the work that made us all smile the past year. What did we decide were the best moments of 2023? 🤔 Tune in to find out more. 💬 #vocalcontent #wearevocal #contentspecialists #agencymarketing

One of the things that's so great about the kind of law I practice is working so closely with truly talented and creative people. The work, the process, the creation - my left side brain can only barely comprehend it all. Christine, congratulations on the wrap of Visionary and your work with Kraft Heinz, can't wait to see what you come up with next! #creators #creatives #director #law #entertainmentlaw

Day 2 of the Cannes Lions International Festival of Creativity ranks as one of the most interesting and insightful. Here's my M&C Saatchi Group South Africa Brutally Simple recap. Don't forget to check-out Jacques Burger's perspective and recap as well. > IN A WORD < Fundamentals If you were at Cannes yesterday it was a powerful reminder of getting the fundamentals right. Mark Pritchard (CMO P&G) talked about "everyday creativity" and the power of fining those small human moments that invoke feeling and to focus on how your brand contributes to that feeling. Obvious right? But rarely practiced. The CMO of JP Morgan Stanley Chase reflected on the journey of being purpose led - a simple observation: you know purpose is working "when people act on it when no-one is looking". And really useful research and data from EY on the need to re-define (and remind!) the C-suit on the role of brand - and that to get there we need a simpler, clearer language in marketing. But probably the most incisive and fundamental perspective was from Mark Ritson: "Before even beginning to get to a strategy, let alone the tactics, have you taken the time to diagnose the market?" > IN A QUOTE < "It turned out telling a good story was better than showing a giant call to action." - Laura Jones, CMO InstaCard Critical insights for all marketing and business decisions makers came from Laura Jones' talk sharing her journey on building the case for brand at Instcart (the multi-billion dollar delivery brand), taking Instacart from a "transactional product" to an "inspirational brand". And yes, with absolute empirical evidence demonstrated to the business the significant value the shift from being performance led (and they are a tech business) to being brand led has had on the bottom line. I'll be pulling this case study together to share widely! > IN A PIECE OF WORK < Dove do it again. Following on from my post yesterday, they consistently take their timeless message to market, in a powerfully timely way. This is powerful and important work👇

What an year 2023 has been! 2024 here we comeeeee #digitalmarketing #agencylife #films #designdigital #Digitalcampaign #marketingstrategy #creativecommunication #creativeagency #digitaladvertising #digitalads #avproduction #digital #film #pr