Sloane Staffing’s Post

Urgency is the difference between those who achieve and those who merely coast through life. It’s like being on a freeway—those who drive with purpose reach their destination faster, while those who meander get left behind. In marketing, a lack of urgency can mean missing out on key opportunities that drive growth. Success isn’t just about having a good idea; it’s about executing it with speed and precision. Don’t let opportunities slip by because you’re too slow to act.

Just came across a post (that I've now lost 🙄 ) which has basically given me a better name for what I do. CMO | Chief Marketing Officer was close but not quite cigar. CGO | Chief Growth Officer is a lot more fitting. The difference? CGO is in charge of of driving growth whatever the means... it doesn't have to come through marketing specifically. Often times there are higher impact levers such as merchandising, product, finance, sales, brand and others that can deliver far greater ROI than pouring more into marketing. Over the last 2 years, I have been learning from thought leaders in the DTC space and applying that knowledge to our services for our clients benefit and great success. If you've been following me for a while now you know how bullish I am on branching out and becoming a better T shaped marketer and that's whether you work in brand or agency side. Learn the unsexy stuff so you can do the sexy stuff better.

One common challenge in most companies today is to understand what is really to be product centric. If you have sales and marketing at the driving seat of the product, you are focusing on the wrapping paper instead of the product. The key is really understand the role of product managers, they are people who drives the success (which includes its financial success) by answering the needs to its target users (which includes parts of marketing). So does your company really is product centric? It time to reflect and give yourself the real answer. #startup #productmanagement #founders #techcompanies #productdesign

Product development and marketing are Siamese twins for business success today

Recently, a fellow marketing manager asked me, "How do you handle a client whose industry is completely foreign to you? What do you lean on to find them success?" My answer: The greatest resource you can lean on is your client. Here's why: Industry Insight: Your client holds invaluable insights and experiences within their industry that you simply cannot match. Expertise Exchange: Conversely, they lack the depth of knowledge you have in the specific services you provide. Mutual Mastery: You are both masters of your own domains. Leveraging each other’s strengths is key to creating impactful results. Don’t shy away from admitting this—it builds trust and fosters a collaborative environment that is essential for success.

🔥 Execution Matters 🔥 When I worked at Labatt many moons ago, one lesson stuck with me: execution matters. "Executional excellence" was drilled into me, and I’ve carried this message throughout my 25-year marketing career. The truth is, even the best strategies are worthless if you can't bring them to life. And in today’s social media-fueled world, that often means showing up—sometimes daily. That’s a lot of marketing, my friend. Here’s the good news: it doesn’t have to be perfect anymore. We don’t need to spend thousands (or millions) on billboards, radio ads, or TV spots. But it does need to be authentic and consistent. You need to show up. If that’s a challenge for you and you're in NB—or can get here—join me for Marketing Days On Purpose. The first one kicks off on Sept 18th, and you can check out all the details here: ⬇️ ⬇️ ⬇️ Marketing Days On Purpose ❤️🔥 https://lnkd.in/gr4ZfZCg Hayley xo

A 2 minute video, which is a brilliant reminder of the importance of the PRODUCT element as a key factor of any business growth strategy ⬇️ #b2bmarketing #marketing #marketer

🚀 As marketing managers, we navigate through uncharted territories every day. The thrill of conquering untouched markets, the joy of a successful campaign, the camaraderie among our team - these are the moments we truly live for. But how many of us talk about the unsung late nights, the relentless drive for perfection or the sigh of defeat when our efforts don't yield? We're here to say - You're not alone. We see your passion, your struggles, and your resilience. Together, let's turn challenges into achievements. Here's to the bravehearts of marketing who stop at nothing! 🏆#MarketingManagers #PassionMeetsPerseverance #UnsungHeroes

7 of my favorite ways to epically fail in your marketing department operations. 1. Not knowing the WHY behind what your company does 2. Not having a high-caliber leader 3. A leader that does not create a safe environment 4. Employees who are not growing with the proper habits 5. Employees who are doing shallow work 6. Lack of creative marketing plans being created 7. Not having traction to implement a change The only difference between people that “make it” and those that don’t are coming back time and again despite the times we fall flat on our asses. You feel me? What are your favorite ways to fail in growing your marketing department? Let’s have a fail party👇🎉 Get it out of your system, then get back to it.

People who do the work > people who say they do the work... Surprised? You shouldn't be. In marketing, trust is rare because so many have been burned by big names claiming to be 'full-service' but delivering so little. It's a reality check that being genuinely committed to providing value is both exhausting and enlightening...especially if you are like me and lose sleep over wondering if you messed with the lead score points too much or if you missed the mark on a sales email workflow. I’ve also noticed that whenever I launch something new, it catches the attention of the talkers who, unfortunately, never seem to follow through. It used to concern me, my ideas being co-opted, but now I see the strength in my ability to execute. This realization brings a silver lining: although we're in an industry where trust is hard to earn due to so many empty promises, being someone who actually does the work sets us apart. Just a constant reminder to those who deliver...while they talk, we’re the ones making real change.