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Join ElementalTV’s Chief Revenue Officer, Albert Y. & Chief Strategy Officer, Shafi Mustafa on May 29th for a deep dive into how publishers can better understand their audiences from a media buyer’s perspective. Delve into the key concepts of supply addressability, inventory merchandising, and empowering #publishers to sell their audiences effectively at scale for this special OTT.X Webinar on May 29th. If you’re a #CTV publisher, you don't want to miss this opportunity to explore the tools & techniques for effectively merchandizing inventory and driving revenue growth. Click the link for details and don't forget to register! #connectedtv #streamingtv #avod #fasttv #adtechnology #digitaladvertising #ctvadvertising 

#Tech and #media companies investing in developing their own #adtech infrastructure are not only ensuring greater operational efficiency but also creating competitive barriers that are hard to surpass. This trend reinforces the importance of adtech not just as a business tool, but as a strategic #IP asset that can define the future of #digital #advertising, once again putting the adtech industry in the spotlight for investors. Developing its own stack highlights Netflix's intent to control the technology driving its ad revenues, ensuring greater efficiency and customization in its campaigns. Also, on Wednesday, Warner Bros. Discovery announced a suite of ad products and shared new subscriber growth stats for Max. The company also touted Olli, the consolidated first-party data platform it launched last month. This strategic move is not just a statement of intent but a confirmation that adtech is a key component for companies aiming to maintain competitiveness and growth in the digital market. 🌟Growth of the CTV market: In 2023, Connected TV (#CTV) ad revenues in the United States were projected to reach $26.29 billion, a significant increase from previous years. This growth underscores the increasing importance of CTV as an advertising channel. 🌟Increase in programmatic ad spend: Global programmatic ad spending is expected to grow at a compound annual growth rate of 13.7%, reaching $98 billion by 2024. Programmatic advertising is crucial in the CTV ecosystem, enabling greater personalization and efficiency in ad campaigns. 🌟Ad efficiency: CTV campaigns have shown high view-through rates (VTR), with some campaigns achieving up to 84% complete views, indicating high engagement and effectiveness. Exciting times ;) #Adtech #Innovation #Netflix #DigitalMarketing #AdTechnology #Investments #CTV #Streaming

Been a big week with more big news in adtech! Earlier this week, Adform, PubMatic, Magnite, The Trade Desk, and other major adtech providers announced their European Programmatic TV Initiative (EPTVI). https://lnkd.in/eTaPGKiZ The mission of this collaboration is to amp up programmatic TV across Europe, to make real headway into tackling the fragmented mess and confusion that is limiting programmatic TV's potential It's about time for programmatic buying to take off in TV, and once again it's great for Adform to be among those leading this charge, changing the game once again for the industry to become more efficient and well-connected. 🚀 #AdTech #ProgrammaticTV #DigitalAdvertising #MediaInnovation #EuropeanMarket

Simply put - Media campaigns on CTV can now be designed to 'connect the dots' from ad impression -> to site visit -> to lower funnel KPI activities. The actual VIEW you will have access to - in seeing these actual branding/lower funnel conversions is eye opening and game changing!

As a trader your preferred CTV SSP partner should provide you with: - Direct only and clear supply paths to premium inventory/content at scale - 100% established take rate and floor pricing transparency - Customizable curation of Audience & Content capabilities powered by a scalable device graph & content identifiers - Access to differentiated & exclusive supply - for Direct to Pub Deals, publishers should have your SSP partner on the tip of their tongue during the setup phase. Usually this is based on SSP driving unparalleled volume, higher CPM & tech solutions towards Publisher. Anything I'm missing? #programmatic #SSP #CTV

Ready to make the most out of Connected TV (CTV) advertising? Check out our latest case study with the The Trade Desk to discover MiQ's four pillars of success: 1. Campaign Performance: Benchmarking efficient cost per unique household reach. 2. Inventory Quality: Ensuring high-quality placements with private marketplace deals. 3. Audience Saturation: Managing overlap with frequency controls. 4. Cost Efficiency: Achieving significant cost savings compared to peers. Unlock these strategies for your brand and elevate your CTV campaigns! Dive into the details and see how MiQ can transform your advertising efforts. Read the full article here! #AdvancedTV #CTV #programmatic

📺 Connected TV (#CTV) is revolutionizing the way brands connect with their audiences. With its interactive and personalized approach, CTV is offering a holy grail of advertising opportunities. From niche channels to out-of-home experiences, CTV is changing the game. This is the best way right now for advertisers to stay ahead of personalization trends.💡 #CTV #FutureOfTV #AdvertisingInnovation

Great outlook on #CTV and #FAST from our partner Wurl - Ron Gutman and MarTech Series. VideoElephant has seen double digit #growth in our KPIs for our #FAST channels - Travel Escapes and Beyond Paranormal. Both of which can be found on Plex, Inc. and more platforms in the works. The importance of having a Video Strategy for 2024 and beyond cannot be understated. Long form, short form, any form! Look for more #FAST news from VideoElephant in the coming months as we continue to partner and drive growth for publishers, FAST and monetization. #videocontent #video #videostrategy #videoeverything #videoeverywhere

ShopLiftr: Your toolkit for precision-targeted CTV ads that boost in-store sales! Discover how ShopLiftr’s real-time personalization is reshaping programmatic CTV. 📺 Key Takeaways from our latest blog... ➡️Centralized DSP: Google’s DV360 streamlines streaming ad inventory. ⏯️CTV Growth: CTV dominates content consumption. 🧑🤝🧑Personalization: Predictive algorithms transform passive viewing. 🚀ShopLiftr’s Role: Bridging centralized platforms with precision ads. Read more: https://wix.to/OyVfULm Share this post to stay ahead in the dynamic world of CTV advertising! 🌟 #blogpost #ctv #programmaticads #dco #dynamiccreative #Google #DV360 #personalization #ai #saleslift

It's prime time for a big reveal, and we’re about to flip the channel to a whole new venture! 📺 S4S Ventures is now a proud investor in tvScientific, the leading performance advertising platform for CTV. 📊 tvScientific gives brands the unique ability to buy CTV campaigns on a cost-per-outcome basis. 💰 This in turn enables them to buy media based on real outcomes and sales lift for the first time ever, going far beyond what they could achieve from simply reach and frequency or market mix models alone. 🔥   “Our investment in tvScientific shows just how much we believe performance-based CTV will continue to transform the TV advertising landscape, and bring new advertisers to the ecosystem,” said Sanja Partalo, Co-founder and Managing Partner at S4S Ventures. “Like Jason, we believe that Google and Meta's meteoric growth in advertising was fueled by their ability to offer a self-serve platform, with precision targeting and outcome-based measurement. tvScientific is on a mission to do the same thing for television and we are delighted to support this stellar team in achieving this goal.”   Learn more about tvScientific over at Ad Age👇🏽