SmallGiants.Agency’s Post

We're absolutely delighted to announce that our brand new website is now officially LIVE! Over the past 4 years, we have been so fortunate to work with some amazing clients helping scale up their brands and transform their marketing processes. Today we present our new website that our team worked hard on - discover all the amazing features and experiences. Visit smallgiants.agency today! #newwebsite #launch #smallgiantsagency

Authenticity, educational content, and personal branding are key strategies for building trust and driving success on LinkedIn. The latest trends point towards a focus on sustainability and collaboration with niche micro-influencers for brand visibility. Small Business Trends #socialmediamarketing #B2B #linkedin

With 4.9 billion users worldwide, social media marketing is a game-changer for businesses of all sizes. Forbes Advisor brings a guide that covers everything from the basics of social media marketing and crafting a winning strategy to using top platforms like Facebook, LinkedIn or Instagram. #socialmediamarketing #guide #B2B

The devaluation of third-party cookies challenges advertisers to shift to contextual advertising and rely more on first-party data. The devaluation of third-party cookies forces advertisers to rely on contextual and first-party data while publishers explore new revenue models and ad tech companies adapt to privacy-focused solutions. Find out more in our blog on Third-Party Cookie Depreciation on Advertising: https://lnkd.in/dgpsp_f6 #digitalmarketing #b2b #advertising #thirdpartycookies

Some of the key B2B marketing metrics include lead gen metrics like the number of leads, lead quality, and cost per lead as well as conversion metrics such as conversion rate, sales cycle length, and lead-to-customer rate. Digital Commerce 360 #digitalmarketing #B2B

ChatGPT's 2022 debut revolutionised AI accessibility, catalysing its use in digital marketing. While offering impressive capabilities for creating high-quality content quickly, the rapid evolution of these tools presents challenges such as maintaining consistency, staying updated with innovations, and addressing legal concerns. Forbes #digitalmarketing #b2b #AI

Digital advertising is set for changes in the remainder of the year as advancements in AI, machine learning and data analytics enable more personalised and efficient marketing strategies. For more insights, visit the full article by exchange4media #digitalmarketing #B2B #advertising

Traditional marketing methods are less effective in the digital age, with B2B buyers preferring online research and purchases. As Generation Z and millennials dominate the market, B2B companies increasingly turn to influencer marketing to enhance reach and brand reputation. #digitalmarketing #B2B #influencermarketing

Content syndication is the practice of republishing content on third-party websites to broaden reach, enhance brand visibility, and generate leads by utilising the readership of external platforms. It offers benefits like extended reach, lead generation, and improved SEO, but comes with challenges such as maintaining content quality and ensuring relevance across different audiences iTMunch #digitalmarketing #b2b #content

In B2B demand generation, targeting buyer groups rather than individual decision-makers is essential, as multiple stakeholders influence purchase decisions. Effective strategies involve addressing the unique needs of all group members, using account-based marketing tools and tailored content. MarTech #B2B #digitalmarketing #demandgeneration