Smart 1 Marketing’s Post

🍪 Third-Party Cookies Are Here to Stay! 🍪 Google has announced that third-party cookies in Chrome aren't going away just yet. While we're ready for any changes, we still recommend focusing on first-party data to strengthen consumer relationships and ensure privacy. As Google navigates the balance between privacy and advertising needs, we'll keep you updated with the latest info so you can make the best decisions for your business. Stay tuned! 🔍🔒 #DigitalMarketing #Privacy #Advertising #ThirdPartyCookies #FirstPartyData

Say it ain’t so?! This is something we predicted would happen…. third-party cookies in Chrome aren't going away just yet. We still recommend focusing on first-party data to strengthen consumer relationships and ensure privacy. Have questions? Let’s talk strategy! ♟️

Google Reverses Course: Third-Party Cookies Aren't Going Anywhere. What's Next? 🍪 Learn more about what this means for users and advertisers in our latest article by Davey du Maine from Traffic Builders | Pushing Marketing Boundaries. #DigitalAdvertising #Privacy #ThirdPartyCookies #GoogleUpdate #AdvertisingStrategies https://lnkd.in/d4kRzaKU

🚨 Big news! Google has hit pause on it's plan to deprecate third-party cookies in Chrome, opting to explore a "new path" for online privacy instead. After more than four years of promises and delays, this dramatic reversal is set to shake up the ad world and user privacy control options. 📉 Marketers, what are your thoughts on this change? Will it impact your digital advertising strategies? Drop them below! 👇✨ #digitalmarketing #AdTech #GoogleUpdate #cookies #privacy #marketingnews

Learn how Yahoo values user privacy and data protection in online advertising. Discover how cookies, user data, and personalized ads are handled to ensure a secure and tailored online experience. #privacy #digitalmarketing #usercontrol https://lnkd.in/dQXsbqtp #SolarPower #RenewableEnergy #GreenTech #SustainableLiving #EcoFriendlyInnovation

This notable announcement from Google is making waves and raising questions in the ad tech community. While cookies may not go away, data privacy initiatives are not going away for sure! The privacy sandbox proposal is posing questions on what their opt-out rates are and how they will impact the industry, and an equally big one: does this disproportionally route browsing experience to Google if customers want to protect their privacy? It is a good read, link in the first comment #cookies #adtech #data #privacy #marketing #marketinganalytics #privacysandbox

Google’s third-party cookie saga continues! Despite privacy concerns and years of promises to phase them out, third-party #cookies are sticking around for now. 👀 What’s next for online #advertising in this ever-changing landscape? 👉 Dive into the full story and explore the future of cookies and #privacy: https://lnkd.in/dvWj6pZK #DigitalMarketing #Privacy #Google #Eidosmedia

⏳ Only one week left until our webinar on Demystifying Privacy! 🌟 🌐 Google is phasing out third-party cookies in Chrome, marking a significant shift in the digital marketing landscape. Join us for an insightful session where we’ll explore what this means for marketers, advertisers, publishers, and users. We’ll address the challenges ahead and provide actionable solutions. 📅 Date & Time: June 27, 2024 🔗 Register Now: https://lnkd.in/d5cid3pu #Webinar #DigitalMarketing #Privacy #GoogleChrome

In a surprising move, Google has announced it will abandon its plan to phase out third-party cookies in Chrome. This decision marks a significant shift from their previous focus on eliminating these tracking tools entirely. What are your thoughts on Google's decision? Is this a win for user privacy, or will it hinder the effectiveness of online advertising? #Google #Privacy #ThirdPartyCookies #DigitalAdvertising

🌶️off the press - you've likely heard that Google has abandoned third-party cookie depreciation plans... but what does this mean for marketers and privacy professionals? Head to our blog to learn more about... 💡 The proposed new alternative to set preferences at a browser level 🤕 The damage done to Google's brand reputation 🎯 The next steps for marketers 🔒 The impacts on consumers Check it out here: https://lnkd.in/gxVKGake Whatever your thoughts were on the cookieless future, this U-turn emphasizes the need for brands to adopt robust first-party data strategies and privacy-preserving technologies. While this move might offer temporary relief to advertisers, it underscores the ongoing debate between privacy and profit, urging both consumers and industry players to remain vigilant and proactive in the quest for a more privacy-conscious internet. #Compliance #Consent #Cookies #AdTech #Google #ConsentMode #CookielessFuture #Marketing #Privacy