Smart Eye’s Post

View organization page for Smart Eye, graphic

15,760 followers

Do you know the key issue with measuring attention for #ads? 🔍 The Advertising Research Foundation (ARF) recently released a validation report comparing different methods for measuring ad attention. While Affectiva's "FacialEye" method performed well, showing the strongest link to sales effectiveness, the report also highlights the issue of measuring passive attention alone. As Affectiva and Kantar's previous research shows, you need to go beyond just detecting if someone is looking at the ad. You need to analyze their emotional engagement. ❤️📊 🔗 Read Affectiva's @Graham Page's full rundown of the findings from the report here: https://hubs.ly/Q02HFM3G0 #FacialCodingAI #AdTestingAI #AttentionMetrics

Affectiva and the ARF Attention Initiative: Validation, and the Key Issue

Affectiva and the ARF Attention Initiative: Validation, and the Key Issue

blog.affectiva.com

To view or add a comment, sign in

Explore topics