Smart Media’s Post

Unlocking the power of retail visibility, we transform every corner into a high-impact advertising space. From aisles to checkout, we connect brands with consumers right where decisions are made. #Hypermedia #CreatorsofIMPACT #DOOHAdvertsing #OOHAdvertising #RetailMedia #InStore

In store retail media is transforming how we shop with exciting technologies like digital screens, smart carts, and vertical banners. These innovations are making shopping more engaging and boosting sales. For example, digital screens can increase sales by up to 30%, and smart carts are making shopping easier and more enjoyable. As the retail world keeps changing, adopting these technologies is key to staying ahead. #RetailInnovation #MarketingTrends #DigitalTransformation #CustomerEngagement #SmartRetail https://lnkd.in/eSBFdce8

What's driving the future of retail media? Peter V.S. Bond is here to explore how the shift towards connected commerce is transforming both physical and digital stores, and why offsite ads are growing faster than ever. Tune in to discover the latest in-store digital touchpoints and the evolving landscape of personalized retail media. Let us know your predictions in the comments ⤵️ #RetailMedia #ConnectedCommerce #InStore #OnSite #Advertising 

Some great information surrounding #RetailMedia in grocery settings and how it can help increase your top line as a brand and increase loyalty. Interested in discussing how Retail Media can help provide a lift to your grocery stores or service stations at scale? Let's chat!

As the #RetailMedia market continues to rapidly grow and evolve, learn how to address common internal and technological challenges in this Retail TouchPoints article by Diana Abebrese and Liz Salway: https://epamsys.co/3VvbfSI #Advertising -- See how we help retailers accelerate growth and agility: https://epamsys.co/3KVUxqU #Retail

𝗥𝗲𝘁𝗮𝗶𝗹 𝗕𝗿𝗲𝘄: 𝗪𝗵𝘆 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗮𝗿𝗲 𝗠𝗼𝘃𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 '𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲' 𝗳𝗼𝗿 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 Here's a Q&A I did with Retail Brew's Vidhi Choudhary about what's next for in-store #retailmedia. We cover everything from RMN investment to digital screen expansion to shifting brand budgets to advancements in measurement. "[T]here has to be scalable third-party measurement so that brands can plan their investments against the stores and the audiences within those stores that will drive results for them. They need sales lift measurement to understand that... the advertising they buy is actually driving those sales in store. So measurement is a key piece to it. Every major scaled advertising market has a measurement foundation." https://lnkd.in/g32st-k2

With retailers having their sights set on the consumers in the physical stores, RMNs are wielding a lot of potential within the store aisles and checkout lanes. More in our latest blog 👇 #A3 #Media #Advertising #Marketing #RMNs #RetailMedia #InStore #Consumers https://ow.ly/F3cK50QKMrY

According to a recent insight from eMarketer, over 31% of shoppers who stumbled upon a product in-store went ahead and made a purchase immediately. This sense of immediacy, often lacking in online shopping experiences, presents a significant advantage for brick-and-mortar retailers. Unlike the online realm where consumers must wait for shipping, purchasing in-store allows them to enjoy the product right away. This instant gratification aspect of in-store shopping taps into the human desire for immediate satisfaction, thereby enhancing the overall shopping experience and fostering a deeper connection between the consumer and the product. The ability to physically interact with the item, examine its features, and envision its use in real-time contributes to a more confident and informed purchase decision. This underscores the power of in-store advertising. When presented with compelling promotions, consumers are more inclined to explore new products or offers promptly. At Qsic, we leverage audio messaging precisely for this purpose. By engaging shoppers at the point of purchase, we seize the opportunity to influence their buying decisions effectively, yielding optimal returns on investment. #retailmedia #retail #audio #aooh

What will it take to unlock in-store #RetailMedia? Although online advancements have been centre stage for now, in-store capabilities are stepping into the spotlight. While the technology is advancing rapidly, campaign measurement of the impact of ads is still being grappled with by retailers and CPGs. An interesting piece by Grocery Dive - linked below - takes a look into the latest developments. Highlights include: 🛒 84% of retail sales continue to occur in-store, making it an important canvas, according to Vibenomics, a Mood Media company 🛒 Smaller & medium sized retailers don't have the online scale, so as they move into the space, their stores are the important asset to open up 🛒 In-Store formats include sampling kiosks that include screens, but also get products directly into shoppers' hands 🛒 Digital end-caps and vertical banners at the start and midway along aisles to impact the the point-of-purchase 🛒 Measurement can include SKU level tracking of store sales to compare sales uplift with measured impressions 🛒 Cooler screens show products on fridge/freezer doors, with sensors to track behavioural insights, such as no. of shoppers & dwell time 🛒 When shoppers dwell, they sell, serving up an ad to influence the purchase (no PII is collected or used) 🛒 Smart carts combine almost all in-store retail media has to offer - push ads, personalization, in-store app features, loyalty program promotions and digital screens Much more detail in the full article by Peyton Bigora, including visuals for some of the key formats... #retail #media #CPG #FMCG #grocery #trademarketing #shoppermarketing #commercemedia #advertising #instore #retailnews #monetization #sampling #screens #OOH oOh! AdFrame®: Cooler-Screens® Quad Kevin Bridgewater

Just as retail has evolved from brick-and-mortar to an entirely new ecosystem of social-to-site-to-store, so, too, has retail media marketing. Digital advertising revenue is predicted to double overall ad spending, but marketing budgets are expected to shift towards retail media like product displays and in-store signage to put brands in the faces of physical shoppers. https://loom.ly/fN5WorA #advertising #digitaladvertising #commerce #commercemedia #retailmedia #productdisplays #branding #adspending #roi #kpi MyCMONow