Smart Precinct NQ’s Post

Mark your diaries: Wednesday, July 3 @ 12:30 🕧 We're back by popular demand with another free webinar, talking all about Attracting and Retaining Neurodiverse Talent in Digital Marketing with Ben Jeffries and Adam Tobias We will discover strategies to create inclusive environments for neurodiverse talent, leverage diverse perspectives, and boost innovation. Grab your ticket below: https://lnkd.in/eB3MXuth #neurodiversity #diversityandinclusion #neurodiversityinmarketing #marketing #digitalmarketing #freewebinar

Researchers tend to see the world through a PSYCHOLOGICAL lens We try to extract information from people's mind in the form of needs, attitudes and preferences, assuming that the key to marketing success resides between our ears But we tend to forget that consumption is also a CULTURAL act In fact most buying decisions, preferences etc are CULTURALLY charged And through our choice of brands we transmit CULTURAL MEANING, to ourselves and others With that in mind it's heartening to see that STRAT7 Crowd DNA's Joey Zeelen won the Dutch marketing society's award for Researcher of the Year, for his advocacy for cultural insight (congrats!) That's also great news for anyone who felt that the local industry is/was missing an important piece of the marketing puzzle For a big chunk of the 'why' sits not between our ears, but in the 'cultural air' we breathe, automatically and subconsciously SemioCentral Rob Drent Data & Insights Network #marktonderzoek #marketingresearch #marketresearch #semiotics #marketing #branding #insight

As we step into 2025, the world feels like it’s in constant flux. Budgets are tightening, AI is shaking everything up, and reaching audiences can feel like playing whack-a-mole. Amidst this uncertainty, trust is everything. Trust is what drives decisions. It’s what turns customers into advocates and potential clients into partners. But trust isn’t given — it’s earned. At Story Shop we’ve built our reputation on helping businesses do just that. By uncovering and amplifying the stories that matter, we’ve helped brands build credibility, forge connections, deliver real results and EARN trust. Last year, we helped our ambitious clients punch above their weight, securing thousands of pieces of coverage from valued trade titles to major global outlets like BBC, Forbes, The Guardian, The Times, Newsweek, and more. 2025 might be a rocky ride, but it’s also full of opportunity. The brands that thrive will be the ones earning recognition, trust, and visibility in a rapidly changing landscape. And that’s where Story Shop comes in. If you want to get PR right in 2025, let’s talk.

Too many healthcare companies are sitting on a gold mine of original research data. I see it almost every week: Clients send me results of study they spent $$$ for a research firm to conduct only to have it sit for years after the initial roll-out. Or, they never tell me they even have original research and I end up finding it myself. Original research is among the most valuable assets a company can have, whether it's a full-blown market research study or a small survey. Original research can be used to develop: —market reports —media and podcast pitches —thought leadership articles —infographics —videos —email drip campaigns —and much more When you leverage original research the right way, and promote the heck out of it, you'll increase brand awareness, foster thought leadership, and stay top of mind with buyers.

Meet the Women Behind The Implementation Queen! Behind every thriving brand is a powerhouse team that makes the magic happen. Today, I’m shining the spotlight on the incredible women who help drive The Implementation Queen’s mission forward. We’re a women-led collective, united by one goal: to empower women entrepreneurs to master digital tools, scale their businesses, and reclaim their time. Here’s a glimpse of who we are: 💡 The Strategist This is me, Candace Holmes, The Implementation Queen. I specialize in crafting strategies that help you work smarter, not harder. From AI tools to seamless marketing automation, I’m here to take the stress out of scaling. 🎨 The Creative Genius Our content queen ensures your brand stands out with bold visuals, scroll-stopping posts, and engaging campaigns that connect with your audience. 📈 The Growth Specialist Every entrepreneur needs someone who’s focused on the numbers. From metrics to ROI, this team member ensures your business growth is not just a goal but a reality. 📞 The Connector Keeping communication flowing, this team member handles client relations, ensuring every entrepreneur we work with feels supported every step of the way. Together, we’re here to support YOU—strong, brilliant women making waves in business. Tag your team in the comments if you have your own circle of amazing women behind your business! Let’s keep building, scaling, and empowering together. #WomenInBusiness #WomenEmpowerment #MeetTheTeam #ImplementationQueen

🚀 𝐍𝐞𝐰 𝐈𝐬𝐬𝐮𝐞 𝐀𝐥𝐞𝐫𝐭! Dive into the latest A100 Newsletter for a powerhouse of insights and strategies: 🎮 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐥𝐚𝐲: Explore how Stanley Pierre-Louis and ESA drive advocacy, innovation, and economic impact in the video game industry. From AI policy to IP protection, discover the strategies that make ESA a leading voice. 🌍 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Annette Gregg of SITE shares vital tactics for attracting younger members and adapting to changing membership dynamics, focusing on inclusive community building. 📊 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐌𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Heather Schaefer reveals how NAFA is reshaping membership models and enhancing media relations to strengthen industry visibility. 🔍 𝐒𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐎𝐮𝐭 𝐰𝐢𝐭𝐡 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Karley Cunningham of Big Bold Brand discusses the essentials of creating a distinctive brand that resonates deeply with members and stakeholders. Don’t miss these impactful stories packed with actionable advice! Perfect for boosting your association's impact and visibility. 👉 Read more: https://loom.ly/9-hGIuo #Associations #Leadership #Innovation #A100Newsletter #MemberEngagement

Our latest article, "Unravelling the complexity of Gen Z through a holistic PESTLE lens" by Fahra Affifa discusses the significant influence of Generation Z on market dynamics and the need for a deeper understanding of their diverse realities. To effectively understand and engage with Generation Z, businesses must move beyond simplistic global perspectives. Utilising a PESTLE analysis to delve into the socio-cultural forces shaping this diverse cohort allows for a deeper exploration of their complexities, emphasising the significance of recognising and engaging with the varied experiences and perspectives of Gen Z to develop impactful marketing strategies. Get in touch with us if you'd like to learn more. https://lnkd.in/gGusv9Zv #BraveNewThinking

New on Bridge In Media: Building a Brand in the Digital Era: A Comprehensive Guide Discover the latest insights and strategies to help you stay ahead. Our newest blog post is packed with valuable tips and expert advice. Read more here 👉 https://lnkd.in/eDbUuzzE #BridgeIn #BusinessInsights #SuccessTips #GrowthMindset #EmpoweringWomen

Too many healthcare companies are sitting on a gold mine of original research data. I see it almost every week: Clients send me results of study they spent $$$ for a research firm to conduct only to have it sit for years after the initial roll-out. Or, they never tell me they even have original research and I end up finding it myself. Original research is among the most valuable assets a company can have, whether it's a full-blown market research study or a small survey. Original research can be used to develop: —market reports —media and podcast pitches —thought leadership articles —infographics —videos —email drip campaigns —and much more When you leverage original research the right way, and promote the heck out of it, you'll increase brand awareness, foster thought leadership, and stay top of mind with buyers.

Gen Z is driving inclusion with their purchase decisions. Andrea Fischer, Senior Manager of Media Strategy at Bayer Consumer Health, shares insights on the need for intentional marketing and media strategies with inclusion at the core in our latest whitepaper, “Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing.” Download for exclusive insights: https://hubs.ly/Q02FGwkk0. For more, watch our webinar with 4A's featuring experts from Omnicom Media Group, McDonald's, Microsoft Advertising and University of Michigan - Stephen M. Ross School of Business: https://hubs.ly/Q02FGx1W0. #GenZ #MulticulturalMarketing #DiverseConsumerism #DEI #Whitepaper