SmartBrief’s Post

📊 Winning Marketing Presentation Strategies! Get the tools and insights to craft powerful marketing strategy presentations. Elevate your marketing game and captivate your audience. 🚀📈 https://lnkd.in/gjEDsZWU #MarketingInsights #PresentationSkills #SuccessTips

Explore the digital marketing landscape and unlock the keys to success, reshaping strategies like molding clay into a masterpiece. Let's reflect on a pivotal lesson from the article: At the core of digital strategy lies the alignment of SMART goals, integration of channels, and the strategic planning process, providing a roadmap to digital prosperity. Embrace the essence of strategic planning, setting the course for business growth through engaging audiences and harnessing technology to achieve marketing objectives. Join the discussion and share how this crucial lesson can transform your digital marketing approach. Let's embark on a journey of strategic innovation together! #DigitalMarketing #StrategicPlanning #RoadmapToSuccess https://lnkd.in/eCWu-kK

Most of my clients are businesses with newer/growing marketing programs. Typically this means that they have only 1 or 2 in-house marketers. As a result, I’ve found that providing both strategic recommendations AND executing on these ideas goes a lot further than limiting my services to one or the other. What I’ve seen is that in most smaller companies, marketers (among many other team members) have to wear many hats. I almost see it as a necessity that someone in my position would have to provide both strategy design and executional services. Otherwise, strategy without execution doesn’t change the business at all, and execution without strategy can become activity with no purpose or direction. - - - - - If you’ve found this insightful, I share the actual work I do to help my clients grow their paid media programs in my weekly newsletter. You can subscribe through the link in my profile. #paidmedia #digitalmarketing #growthmarketing

Are you optimising your marketing strategy for both SMBs and enterprises? Explore insights in the article on CMO Alliance by Shawn McKee and uncover strategies to scale your marketing efforts effectively. The article discusses practical approaches such as building thought leadership, fostering partnerships, establishing credibility, nurturing a community, and providing actionable tips for businesses of all sizes. As a Social Media Manager, staying ahead in the competitive arena is crucial, and this read offers valuable perspectives. What challenges have you faced in scaling marketing for different business scales? Share your experiences and thoughts in the comments below! 👇 https://lnkd.in/eJjF_2Vd #Marketing #SMB #EnterpriseMarketing

Explore our recent Forbes article focusing on effective ROI measurement strategies. While digital marketing channels provide straightforward ROI measurement, other impactful marketing tactics pose challenges in direct evaluation. The article delves into the complexities business owners encounter when formulating marketing Profit and Loss (P&L) statements. Key areas such as PR and media advertising wield the potential to shape a brand's credibility, establish thought leadership, and raise awareness—an achievement often elusive through alternative channels. When executed adeptly, these tactics become potent tools in the sales process. Crucially, understanding how to assess channel performance based on specific objectives and avoiding the common pitfall of relying solely on direct ROI or Return on Ad Spend (ROAS) is imperative for business owners. Discover more insights by reading the full article. Valux Digital | Forbes Communications Council https://lnkd.in/d28wKrBf #ROIstrategies #MarketingMetrics #BusinessInsights #MarketingPerformance #MarketingROI #MarketingAnalytics

Explore my recent Forbes article focusing on effective ROI measurement strategies. While digital marketing channels provide straightforward ROI measurement, other impactful marketing tactics pose challenges in direct evaluation. The article delves into the complexities business owners encounter when formulating marketing Profit and Loss (P&L) statements. Key areas such as PR and media advertising wield the potential to shape a brand's credibility, establish thought leadership, and raise awareness—an achievement often elusive through alternative channels. When executed adeptly, these tactics become potent tools in the sales process. Crucially, understanding how to assess channel performance based on specific objectives and avoiding the common pitfall of relying solely on direct ROI or Return on Ad Spend (ROAS) is imperative for business owners. Discover more insights by reading the full article. Valux Digital | Forbes Communications Council https://lnkd.in/diYyBCtz #ROIstrategies #MarketingMetrics #BusinessInsights #MarketingPerformance #MarketingROI #MarketingAnalytics

Are you optimising your marketing strategy for both SMBs and enterprises? Explore insights in the article on CMO Alliance by Shawn McKee and uncover strategies to scale your marketing efforts effectively. The article discusses practical approaches such as building thought leadership, fostering partnerships, establishing credibility, nurturing a community, and providing actionable tips for businesses of all sizes. As a Social Media Manager, staying ahead in the competitive arena is crucial, and this read offers valuable perspectives. What challenges have you faced in scaling marketing for different business scales? Share your experiences and thoughts in the comments below! 👇 https://lnkd.in/eWkrBjmB #Marketing #SMB #EnterpriseMarketing

You’re invited to our webinar tomorrow! We’ll be sharing the tried-and-tested digital marketing framework that we use to help our clients, consulting firms like yours, build their pipeline and generate ROI. If this year has felt like a struggle, and your business pipeline is a bit lighter than you’d hoped, this webinar will get you geared up and excited for the opportunities coming in 2024. We’ll be covering: ➡️ Uncovering your niche - what makes you stand out from the crowd ➡️ The importance of understanding your audience and how to market to them ➡️How to generate and amplify high-quality content using the digital marketing channels working for your competitors right now. It's not too late to register your place, click below to sign up today. https://lnkd.in/enf6UDrr #MarketingStrategy #Pipeline #DigitalMarketing #MarketingWebinar #Consultancies

A marketing strategy framework is an analysis that helps you understand your business, how it stands out, its financial potential within the larger industry and how you plan to market to your audience successfully. Your #marketing framework serves as a way to define your #strategy, how you plan to execute it and how it will achieve your #goals.

💼 Attention digital marketers! In 2024, prioritize revenue growth, increased spending, and conquering pain points. Let's boost brand awareness, showcase thought leadership, and diversify content strategies! 🚀📊 Read more here: [https://buff.ly/3OTzo2Y ] . . #DigitalMarketing2024 #RevenuePriorities #BrandAwareness #ContentDiversification