SmartBrief’s Post

Why is CTV a good option for marketers? For starters: 📍CTV uses household-level targeting based on IP address or device ID and this privacy-compliant data enables more sophisticated ways of reaching target audiences. 🍪 Unlike traditional digital advertising, CTV delivers relevant ads without relying on third-party cookies. Goodbye, cookies. Read more here on the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. https://bit.ly/3vUSO0K #CTVmarketing #IPaddress

Learn how to master CTV advertising for your Consumer Goods brand! #CTVAdvertising #ConsumerGoods #DigitalMarketing #AdvertisingTrends #BrandAwareness #MarketingInnovation #ConnectedTV #GrowthHacking

Brands and agencies are gearing up to tackle privacy concerns and navigate the cookieless environment. One promising avenue that stands out is Connected TV (CTV). Offering precise targeting, enhanced engagement, and comprehensive measurement, CTV presents advertisers with a valuable opportunity to connect with their target audiences effectively.

Vibe.co is an all-in-one, self-serve platform that enables any brand of any size to launch effective CTV (Connected TV) ad campaigns in literally less than 5 minutes. But what makes our platform even more unique is our performance reporting and attribution tools which can tie directly into your analytics platform to see website visits, leads & purchases. Vibe offers several benefits including precise targeting, interactive engagement and the ability to measure campaign performance effectively. My favorite bullet on this article is not to shy away from experimentation - and with Vibe you can set your own budget, campaign timeline, target audience and measure and optimize your campaigns in real-time. This article is a great read!! https://lnkd.in/gBgVcNDH

✨ CTV advertising combines high viewer engagement with advanced targeting, addressing linear TV’s shortcomings. Discover how: ▶️ https://buff.ly/42uTQNd #ctvadvertising #lineartv #lineartvadvertising #digitalmarketing #programmaticadvertising

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes. Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery. Swoop https://lnkd.in/eYevBP9Q #partnercontent #TVcampaigns #TVadvertising

📺 Leveraging GenAI and MLLMs, marketers can now decode audience emotions with unprecedented precision. This means crafting personalized campaigns that authentically resonate with viewers' moods, driving enhanced engagement and brand connection. Emotion-based targeting isn't just a trend—it's a transformative force shaping the future of advertising. #CTVAdvertising #EmotionAnalysis 🚀

News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/e6iurQcE #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/dyiJUjAb #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising