SmartCommerce’s Post

Retail media isn't just about performance – it's a full-funnel strategy. WARCs opinion piece by Andrew Lipsman underscores the importance of considering the upper-funnel impact of #retailmedia for brands, yet another argument in its favour. “This is evident across the three primary areas of retail media today: #onsite, #offsite, and #instore,” Lipsman outlines. Lipsman advises retail media sits at the intersection of #branding and #performance, delivering both awareness and sales effectiveness. At Zitcha, our comprehensive platform recognises the significance of an omnichannel retail media network that addresses the full funnel, taking customers from awareness to consideration, and conversion. We're here to help harness the power of retail media across all touchpoints. Find out more about Zitcha ➡️ https://bit.ly/3TZDdqo Link to the insights in the comments. #retailmedia #fullfunneladvertising #zitcha #onsiteretailmedia #offsiteretailmedia #instoreretailmedia #retailmedianetwork

Imagine if you could boost your brand's market share without solely relying on discounts, but instead by obtaining more mental availability. Keep reading as Jacob Donohoe explains how our omnichannel strategy helps us do this for our clients. Check it out here: https://lnkd.in/eGfet28d #strategy #brands #clients

In today's complex #retail landscape, brands are challenged to reach and engage consumers across multiple touchpoints. As our recent study reveals, all #distribution channels play a vital role in the #CustomerJourney, but each serves a distinct purpose. 🛒 From information gathering to final purchase, consumers seamlessly move between offline and online, multi-brand and direct-to-consumer channels. To succeed, brands must develop a cohesive strategy that leverages the strengths of each channel while maintaining a consistent presence across all of them. ☝️ 💡 Ready to transform your distribution strategy? Download our full study for more insights and recommendations for your business to thrive in today's omnichannel world. ➡️ https://lnkd.in/dhjTwBjw #RolandBerger Faris Momani, Theresa Werkhausen, Nicolas Wüthrich

Is it time for you to switch to an omnichannel collection strategy? By offering various ways to reach people through their preferred channel and integrating each communication point into one system, you create efficiency and ultimately a more successful process. Here are our three favorite benefits of adopting an omnichannel collections strategy: 1️⃣Faster, More Informed Communication 2️⃣Increased Revenues And Lowered Costs 3️⃣Streamlined And Future-Proof Compliance Read more in our blog: https://lnkd.in/eBA7VzSM   #ARMindustry #AccountsReceivable #CollectionAutomation #DebtCollection #CollectionTechnology 

If you are a marketer, become a Nicole Bond, M.S. fan like me. Content is always spot on. Watch this to learn how marketing will be done in 2025! 2025 Omnichannel Trends Webinar Video | Americas

Missing out on an omnichannel strategy? Don't let your brand fade into the background. At THE DARL, we ensure your visibility across every channel, making waves where it counts. #brandvisibility #thedarl #marketingstrategies #brandpresence #digitalmarketing #onlinevisibility #brandawareness #omnichannelsuccess #marketingchannels #visibilitymatters #standoutmarketing

Do you currently use an omnichannel approach to your collections strategy? If not, I’d highly recommend giving this blog a read.

In 2022, Data Axle's market research on acquisition email sparked significant conversations. Curious to see how the landscape has changed? The whitepaper is back, featuring all new research, analysis, expert insights, and actionable strategies to seamlessly integrate acquisition email into your omnichannel approach. Download your copy:

In 2022, Data Axle's market research on acquisition email sparked significant conversations. Curious to see how the landscape has changed? The whitepaper is back, featuring all new research, analysis, expert insights, and actionable strategies to seamlessly integrate acquisition email into your omnichannel approach. Download your copy:

NielsenIQ wants to know what you need to know now to accelerate your business. ☑ Assortment, Merchandising, and Category Management ☑ Harnessing New Data and Technology (e.g. artificial intelligence) ☑ Identifying and Meeting Shifting Consumer Behavior ☑ Wellness and Sustainability Innovations and Trends ☑ Accelerating Omnichannel Growth and Digital Effectiveness Fill out their quick survey here: https://lnkd.in/gZvt4emH #NIQNeedtoKnow #CPG #NIQ #UnlockGrowth