SmartOutdoor’s Post

🎯 Did you know? Programmatic advertising now accounts for 90% of all digital display ad spending. It’s precise, scalable, and keeps brands at the forefront of consumer engagement. 💡 Curious about how programmatic can transform your campaigns? Let’s connect! #DigitalMarketingTrends

🌐 Unlock the Potential of Digital Advertising! 🚀 Read more: https://lnkd.in/dKd_85XB In today’s digital-first world, advertising has evolved beyond billboards and TV spots. Digital advertising offers unparalleled precision, reach, and ROI—making it an essential strategy for businesses of all sizes. 💡 Here’s why digital advertising is a game-changer: ✅ Target your ideal audience with pinpoint accuracy ✅ Scale campaigns to fit any budget ✅ Access real-time data to measure and optimize performance ✅ Reach customers globally, 24/7 #DigitalAdvertising #MarketingStrategies #OnlineMarketing #BusinessGrowth #AdvertisingInnovation

Programmatic ad spend is not just growing; it's becoming more efficient. In 2024, we saw a notable 7.9% increase in efficiency, with a greater share of every dollar reaching the consumer. This video dives into the progress from 2023 to 2024 and the promising trends as we head into 2025. Smarter strategies, better outcomes. Check out this link for more information: t.ly/rxw4G #ProgrammaticAds #DigitalMarketing #MarketingTrends #DigitalStrategy

Programmatic advertising has revolutionized the way digital advertising operates. By leveraging automation, data, and real-time auctions, it offers advertisers increased efficiency, precise targeting, and measurable results. While navigating the technology and adapting to privacy regulations can be challenging, programmatic advertising's future is bright. 🖥 Learn Science behind programmatic advertising in this article. 👇 The science behind programmatic advertising

Have you read our 2024 State of Digital Advertising Report yet? Our most comprehensive report of the year analyses the top trends in Social Advertising, OTT, Retail Media, Category Spotlights, and how key events like the Olympics and Euro Championship fared in brand partnerships and digital advertising in 2024. Here's a taste: US ad spend on social channels climbed 15% YoY so far in 2024, with Facebook, YouTube, and TikTok accounting for the majority. In fact, ad spend growth on social channels have outpaced OTT and Desktop and Mobile Display. Want to see more insights on everything digital advertising for the first half of the year? Check out our blog post and download our full report here: https://ow.ly/oNPY30sHefz

In a cookie-less world, is programmatic advertising still the answer? Gain insights from Joshua Wilson, Commercial Director (JAPAC), Crimtan , on overcoming challenges and leveraging this data-driven approach effectively. Read more: https://lnkd.in/g6Jp66w5 #ProgrammaticAdvertising #AdTech #MartechAsia

Marketers, as programmatic advertising continues to advance, so should your strategies. Swipe to know which key programmatic advertising trends for 2025 should be on your radar to be a step closer to your consumers.📲 #Mobavenue #ProgrammaticAdvertising #Martech #AdTech

Digital ad spending growth in 2025 will maintain most of 2024’s momentum. Advertisers will increase spending in 2025 by 12.5% YOY–enough to push digital’s share of total US ad spend past 80%. Growth in spending in video and social will once again lead this broad-based growth in digital advertising. #digital #advertising #adspend #video #social #2025 #predictions #forecast

Programmatic marketing reigns supreme in the ever-evolving landscape of digital advertising. #Relevate Health works to keep your campaign and ad investment ahead of the curve for optimal reach and ROI. Check out John’s blog post with pros/cons and advertising considerations. #digitaladvertising #programaticmarketing #pharmamarketing