Smartwyre’s Post

Transcript

Agriculture is very micromarketing distributed, right? And so when you have distributed locations, you can see what you can see. This is something you can't see. I think a couple of things help. One is you have to have the conversation at the right time. So sometimes we have the conversation around IT or technical or you know the digital piece. When we're thinking about expense load and allocation at budget time, that's not the time to have that conversation. It should be at the time you're doing your capital planning so that you are saying, you know what, I'm going to make a trade off. Between are we going to have this infrastructure than digital or technology or are we going to do the, the new bin or the new sprayer? And what is the, what, what choice am I making? What is the return on investment? Because yeah, somebody in the field can touch a new sprayer. But then if you start saying things like, you know, what, if we actually do this digital infrastructure piece, you're going to have more predictability on what inventory you got to have and 11% cost of capital and you're trying to manage a local business that means something it doesn't take. Very long till that's worth a lot to you, but you're not having the conversation at the right time. If you're trying to put it in a budget line and an allocated out, that's not that's not a strategic spend, that's a expense. And so I think you got to change the conversation and the timing of it so that you're making the choices in the right moment. And that I think helps, helps people see what it is that you're talking about to make the case.