SME Futures’ Post

Transcript

Fleet marketing has emerged as a powerful tool for businesses of all sizes, particularly for micro, small and medium enterprises. By leveraging partnership with affiliates, Msmes can boost their online presence, Dr. sales and achieve sustainable growth. In this video explainer, we will dwell into the word of affiliate marketing and explore how it can be a game changer for MSNBC's. To gain deeper insights, we have invited an expert, Mr. Rahul Khan. He's the CMO and Director of Seller Childs. He will be answering some key questions on how affiliate marketing works and it benefits for Msmes. Hi Rahil, welcome to SME Futures. It's my pleasure to be. Up with you. So we will first start with understanding what is affiliate marketing. So can you please explain what it is about and how it works? You know, traditionally it has been the very an offline market is kind of very, very well known where you have buyers and you have sellers and you have, you know, agents. Like for example, if you know any one of you who is going to buy a flat on a house, you know, you contact an agent. The contact the agent actually gives you some references of, you know, new projects which are coming up in the market and if this transaction. Get the sale, you know is settling down. Now the entire transaction goes into effect and the agent gets the Commission. So this is exactly what happens in the online space as well. At the same time, there are millions of buyers looking out for products on a daily basis. I think it marked up what you do is you connect the buyers and sellers online. So the same concept which used to go offline when it comes online. This is called as affiliate marketing. Many people do confuse it with digital marketing. So can you just let us know what makes it different from digital marketing? It is, you know, affiliate marketing is part of digital marketing. I would say our digital marketing has a lot of other size to it like for example, when you do digital marketing, you know, you also engage in like SEO or Facebook marketing or Google marketing. Now affiliate marketing is. To either end result of, you know, whatever you are doing. So you might do, you know, Facebook marketing to sell your own product. But in affiliate marketing, if you are doing Facebook marketing, you are actually selling someone else's product. You're just earning commissions out of it. So what are the main benefits of affiliate marketing if any Msmes want to get involved in it? The best and the most advantage of affiliate marketing is that literally anyone can start it off. There's absolutely no inventory required. You are sending someone else's inventory. You can second is that you can actually make money on your own purchases and there's no inventory required. There's no registration required. Even an individual in its sole capacity can actually sign up as an affiliate. You don't even have a company. You don't need help, have partnership, but needs and all. It's absolutely that easy to enter into this pocket. So there are a lot of business. Products and services also available online and especially. You know, when when you talk about softwares, softwares are in most cases majority of times are actually being purchased by business users. So it's you know, for example, if you actually recommend Zoho, I believe you get 25% Commission for each and every single sale. Yeah, you know, you refer to Zoho. So if you have a business contacts, if you have e-mail addresses of business professionals, you know, it's and business business as a service. The business has a product actually gives you much higher rates of commissions because you know this is a niche market. So there is only also one more benefit that Msmes can reach wider audience. Elaborate on that. If if there is an MSN e-mail existing MSME, there are always aligned businesses to your own business and so you get easily extend to those businesses without actually getting into the complications of or registration and having certifications. All those businesses, you are using someone elses certification, you're using someone else's, you know, domain expertise, you're just making sales. This is also very relevant when you want to test a market. Statistics which you can collect from affiliate marketing can help you make your own business plans can help you. ***** you're investors, you're you know, future plans and properly even secure investments within that. What are some effective strategy for MSN is to maximize their affiliate marketing efforts. You are taught in the you know, if you go to an empty school, you're taught four piece of any business product, price, place, promotion. So in affiliate marketing is not beyond the scope of these four pieces. When I say product, I already said that you must. Identify, uh, exact niche which suits you. ICE Europe you must actually know which products are you know what your audience can buy when it comes to place in affiliate marketing. You must know where your audience is whether they are on your website or they are on your social media channels or they are on your e-mail list where exactly they love to communicate with you comes to promotion. This is exactly you know you have to whatever channel you so let's say if you. Are selecting your website, you need to identify the exact keywords where you want to rank which relate to your the brands which you are actually promoting. What are some of the emerging trends in the affiliate marketing that MSMS should be aware of? Whenever we talk about the trend in technologies, it goes without saying that. Is heavily influencing affiliate marketing as well. So traditionally when you know people used to be involved in the writing content for their content for affiliate products which they want to promote. They're increasingly using the API to generate content. OK, thank you so much Rahul for joining us and explaining the affiliate marketing and how its work. If I sum it up, affiliate marketing presence of valuable opportunities for Msmes and it can enhance their digital marketing campaigns and Dr. sales as well and and the greater good is more commissions.