CEO & Co-Founder at Blinkoo | Bringing User Generated Videos Into Travel Platforms.
LinkedIn just launched video-only feeds. These are the reasons why they did it, and the reasons why you must do the same with your travel company: Videos capture attention more effectively than text or images, combining visuals, audio, and text. People are 27 times more likely to click on video ads than static banners. https://lnkd.in/drAj_EUz Videos enhance memory retention and recall, with viewers retaining 95% of a video's message compared to 10% from text. https://lnkd.in/dMbmgfHT This makes videos powerful for long-term engagement. Videos boost web traffic and improve SEO. 87% of marketers report increased web traffic from videos, and 73% of consumers are more likely to buy after watching a branded video. https://lnkd.in/dSqvXR4S UGC videos enhance trust and boost sales. 73% of consumers say UGC influences their purchase decisions, and incorporating UGC on product pages can increase conversion rates significantly https://lnkd.in/d2Tu_UQe https://lnkd.in/djHcjGhR Authentic UGC builds trust and brand loyalty. 91% of consumers are more likely to stay loyal to a trustworthy and authentic brand, leading to repeat purchases and sustained sales growth. UGC reduces marketing costs and increases ROI. Leveraging customer content saves marketing expenses while maintaining high engagement, allowing for frequent content updates without added costs. https://lnkd.in/dXYKWjAT UGC on social media drives visibility and sales. 68.75% of consumers have purchased something they saw on social media, making platforms like Instagram and TikTok effective for sharing UGC videos. Integrating UGC across your online properties maximizes reach and impact. Using UGC on websites, social media, and email boosts engagement and conversions, increasing overall appeal and trust Ps. if you don't know how to do it, we can help: https://lnkd.in/dsAcjcHZ
