SMITH & JONES’ Post

As the healthcare industry continues to evolve, staying ahead of the curve is crucial for healthcare marketers and leaders. Here's our breakdown of the top healthcare marketing conferences to attend in 2024. Plus, don't miss seeing the Smith & Jones team at: - Swaay Health Live - MASHSMD Annual Conference - NESHCo Annual Conference - SHSMD Connections Swaay.Health Marketing Community Mid-Atlantic Society for Healthcare Strategy and Market Development NESHCo Society for Health Care Strategy & Market Development (SHSMD) #HealthcareMarketing #HealthcareMarketingConference #HealthcareMarketingEducation

We are so excited to share the insights found in our 2024 Healthcare Digital Marketing Trends Survey with you! Be sure to save your seat by registering today: https://lnkd.in/gU5kYxUU  #HealthcareMarketing #Webinar #DigitalMarketing #HCMktg #FreeWebinar #SurveyTrends

The digital marketing divide is widening, with some organizations prioritizing transformation while others focus on cost-cutting measures. Join us for a free webinar on May 14 to learn digital strategy insights from a new survey of healthcare organizations and their partners—presented by Ben Dillon. Learn more: https://lnkd.in/gU5kYxUU #healthcare #healthcaremarketing #hospitals #healthsystems #digitalstrategy #digitalmarketing #healthcareindustry

Grow your Healthcare Practice with these 10 Marketing Tips https://lnkd.in/gwr_f_Xd

Grow your Healthcare Practice with these 10 Marketing Tips https://lnkd.in/g_PaqR_Q

📊 Why Insights-First Research Matters in Healthcare Marketing 📊 In healthcare, we often act first and listen second. We ask patients for feedback only after their appointment, focusing on metrics important to us, not necessarily to them. This traditional approach misses the mark on understanding what truly matters to our patients and stakeholders. Imagine a shift where our strategies are driven by deep, empathetic insights into patient needs and experiences. This is the essence of an insights-first approach to healthcare marketing. 📌 Why is this crucial? - It aligns our actions with the real needs and expectations of patients, caregivers, and healthcare professionals. - It fosters trust and builds stronger connections with our audience. Discover how an insights-first strategy can lead to more informed decisions, more effective marketing tactics, and, ultimately, a better healthcare experience for all. 👉 Read the full blog to learn more: https://lnkd.in/equzqbav #HealthcareMarketing #PatientExperience #EmpathyInHealthcare #InsightsFirst #MarketingStrategy #HealthcareInnovation

Should the number and sentiment of summaries/recaps of an event be a measure of success? For the past several months (maybe a year?) the team of John Lynn, Brittany Quemby, David Lynn, Bonnie Shupe Spencer, Hailey Froisland, and many others have been preparing for the Swaay.Health Live 2024 event that was held in Atlanta, GA last week. As any event organizer will tell you, it is difficult to know how things are going when you are running around making sure the event goes smoothly. All we see are the things that didn't go quite right. So, we have to rely on the feedback from attendees to know whether we hit the mark or not. Thankfully, there have been many summaries and recaps posted by Swaay.Health Live 2024 attendees and the overall sentiment is positive. Yay! We have gathered up all the summaries into a series of articles that will be published on Swaay.Health over the next few days. Here is the link to the first one: https://lnkd.in/gyFD2aaT This first article features recaps from Ben Cash, Erica Olenski ✨, Amanda Lomas, Cardinal Digital Marketing, Wynn Hansen, and Evie Leal. I am so grateful to the Swaay.Health Community. They are the reason the event was so successful. Their willingness to share their knowledge and welcome new attendees is a big part of what makes the event special. Enjoy the recaps! #hcmktg #healthcaremarketing #healthcare #digitalhealth #patientexperience

How Policy Effects Healthcare Marketing In our latest article, we delve deep into how Canadian healthcare policies shape marketing strategies, ensuring your campaigns not only comply with regulations but also stand out in patient engagement. Here’s what you need to know: 🗝️ Compliance is Key: Navigate through healthcare regulations to ensure your marketing efforts are on point and penalty-free. 🩺 Patient First: Adapt marketing strategies by prioritizing patient privacy and leveraging digital advancements like telemedicine. 🌟 Stay Ahead: Anticipate and adapt to healthcare policy changes to maintain a competitive edge. Read The Full Article Here: https://lnkd.in/gFTPjBWQ Ready to transform your healthcare marketing approach? Let’s discuss how you can leverage these insights for your practice. Book a discovery meeting with me today: https://lnkd.in/gqhA8BpF. #HealthcareMarketing #CanadaHealthcare #SocialMediaStrategy #DigitalHealthcare #MedicalMarketing #HCMKTG #HCSM #DigitalHealth #Telemedicine #PatientEngagement #MedEd #doctormarketing

Reputation's 2024 Healthcare Reputation Report ranks top U.S. Acute Care Hospitals based on Reputation Score, emphasizing the impact of online reviews on consumer trust. Hospitals with active review management see higher engagement and star ratings. Community Health Systems leads the list, emphasizing patient feedback for continuous improvement and recognition of exceptional care. The report underscores the importance of reputation management for healthcare marketers in a competitive digital landscape. https://lnkd.in/g6NWVpQp

Building trust with patients in the digital age starts online! Discover how healthcare providers can connect, educate, and engage with patients through digital marketing. From personalized communication to social media tips, we’ve got the key strategies covered. 💻💡 👉 Click the link to read more and start building stronger patient relationships today! #socialmediatips #digitalmarketing #personalisedcommunication #healthcare #customerrelationship #marketingstrategies