Smith’s Post

In this well-researched blog from Dorothea Gosling discover tech tools to amplify your account-based marketing strategy, including some which could help you establish a valuable ‘single source of truth’ for your sales and marketing teams.  Read on to explore Dorothea’s guiding principles for tech investment https://lnkd.in/eVNVzywm #abm #marketing #marketingtools #marketingdigital

ICYMI ... a blog of mine from a while back about tech in ABM. While - or maybe because - the tech, particularly AI and GenAI enabled technology continues to evolve, it pays off to pay attention to the basics. The stronger your foundation, the greater the chances of success for your #ABM programme. #tech

Understanding your marketing maturity level is essential. It helps you pinpoint areas of your marketing strategy that need improvement so you can foster organizational growth. But, an online assessment isn’t the be-all, end-all to improving your marketing efforts. It provides a solid foundation for creating your roadmap to success, but it’s up to your company to act on it. In this blog, we’ll discuss six strategies to increase your marketing maturity score, align sales and marketing, and drive revenue growth. https://ow.ly/8rLt50SF85v #marketingmaturity #marketingroadmap #salesandmarketing #smarketing #revenuegrowth #marketingstrategy

A staggering 87% of marketers report that their major challenge lies in directly aligning their marketing activities with business outcomes.     Through capabilities with the ability to unlock real value, WoolfHodson Ltd are helping marketers solve that disconnect and create a direct line of sight between marketing inputs and actual business outcomes. Read more about how to connect your disconnected marketing efforts and drive real ROI in their latest blog or get in touch with Mike Brothers to discuss how. #marketingROI #marketing

🚀🌟 Kickstart Your Business Marketing with Big Customer Network: A Step-by-Step Guide! 🌟📈 Ready to launch your business into the marketing stratosphere but not sure where to start? Big Customer Network is here to guide you through every step of the way! 🛎️💡 1️⃣ Define Your Goals: • Start by setting clear, achievable objectives. What do you want your marketing to accomplish? Increased brand awareness? More sales? Define your endgame. 🎯 2️⃣ Understand Your Audience: • Who are your customers? What do they need, and where do they spend their time? Tailoring your marketing to your audience is key to success. 👥 3️⃣ Choose the Right Channels: • From social media to email marketing, select the channels that align best with your goals and audience. Not every channel fits all - choose wisely! 🌐 4️⃣ Craft Your Message: • What’s your story? How do you solve your customers' problems? Create compelling messaging that resonates with your audience. 📝 5️⃣ Budget Wisely: • Determine your marketing budget. Be realistic about what you can spend and expect in return. Remember, it’s an investment, not just an expense. 💰 6️⃣ Build a Marketing Plan: • Outline your strategy. What are your campaigns? When will they run? Planning helps in executing your marketing activities systematically. 📅 7️⃣ Execute and Monitor: • Launch your campaigns. Use tools to monitor their performance. Keep an eye on what works and what doesn’t for future adjustments. 🚀 8️⃣ Analyze and Adapt: • Regularly review your results. What did the data tell you? Use these insights to refine your strategy and improve future campaigns. 📊 Launching a marketing campaign can seem daunting, but with these steps and Big Customer Network by your side, you're set up for success. Let’s make your business not just seen, but remembered! 🌟 Ready to elevate your marketing game? Contact Big Customer Network today for expert guidance and support every step of the way! 👉 Get Started with Big Customer Network #BusinessMarketing #MarketingLaunch #StrategySuccess #BigCustomerNetwork #MarketingSteps 🚀🎯📊

🚀 Ready to elevate your marketing campaigns? Dive into our guide on understanding and executing top-tier campaigns that deliver results. From strategy to execution, we've got you covered. 💡 #MarketingStrategy #CampaignSuccess 👉 Read more: https://lnkd.in/eDqKk_a7

Feeling the disconnect between your marketing efforts and business results? Our latest blog dives into how you can bridge that gap and drive real outcomes. I'd love to hear from you and explore how we can help.

🚀📈 Boost Your Business with Key Marketing Metrics! 🚀📈 In the competitive business world, it's not enough to just have a marketing strategy—tracking its success is crucial! Here are some must-watch metrics to keep your business on top: 1. Conversion Rate - Measures how well your site turns visitors into customers. 2. Customer Acquisition Cost (CAC) - Tracks how much you spend to gain a new customer. 3. Return on Investment (ROI) - Shows how profitable your marketing efforts are. 4. Customer Lifetime Value (CLV) - Assesses the total value a customer brings over their relationship with your business. 5. Churn Rate - Indicates the percentage of customers who stop using your product. 6. Website Traffic - Gives insights into how popular and effective your website is. 7. Click-Through Rate (CTR) - Measures engagement with your ads or links. 8. Social Media Engagement - Shows how well your brand connects with audiences on social platforms. 9. Email Marketing Metrics - Includes open rates, click-through rates, and more to gauge your email campaign’s success. 10. Cost per Lead (CPL) - Evaluates the efficiency of your lead generation. Stay data-driven and keep these metrics in check to refine your strategies and achieve your business goals.

You know the strategy is sound, the execution is flawless, but the metrics don’t tell the whole story. You're not alone. 87% of marketers report that their major challenge lies in directly aligning their marketing activities with business outcomes. We specialise in bridging the gap between marketing inputs and business results. Our advanced solutions ensure that every marketing effort directly contributes to your business growth and ROI. Through capabilities that have the ability to unlock real value, we’re helping marketers solve that disconnect and create a direct line of sight between marketing inputs and actual business outcomes. To learn more: https://loom.ly/Q9XYURc #Marketing #BusinessGrowth #DataDrivenMarketing #MarketingROI #MarTech

Want to understand where you can make marketing count? Read our latest blog on bridging the gap between business goals and marketing efforts 📝