Smith’s Post

Do you work in marketing? Particularly consumer product marketing? The recent story of Stanley Cups is a masterclass of repositioning and exploitation of social media opportunities. Watch this -

One of the things I love most about being a Vistage UK Chair is seeing the value outstanding speakers like Grant Leboff, sharing 'What the #SexPistols can teach us about marketing', brings to our group members. Kevin Monk is great example of putting insight into action to help start ups scale! #vistage #growthmindset #justdoit

The ANA Masters of Marketing conference focused on the theme of growth this year. If you missed the conference, here are five insightful takeaways you should consider. The world of marketing is constantly evolving and dynamic. Branding through Social Media is now prioritizing inclusive marketing and transforming traditional marketing approaches to consumers. This shift leaves room for growth. Do any of them align with your business model or resonate with you? If you attended the conference, we would also appreciate your insights! https://ow.ly/nMy250Q3a66

Trade shows have long been a vital platform for businesses to showcase their products and services, build industry connections, and generate leads. One of the enduring elements of these events is the use of promotional products. These giveaways, ranging from pens to keychains, have evolved significantly over the decades. To understand their impact, we need to look back at the origins of promotional products and how they have shaped modern marketing practices. #PromotionalProducts #Promo #PromotionalProductMarketing https://lnkd.in/dXQxgwaF

Promotional products are powerful tools for increasing brand visibility and leaving a lasting impression on event attendees. From trade shows to corporate gatherings, leveraging promotional items creatively can significantly amplify your marketing strategy. Here are some innovative ways to use promotional products for marketing events: https://lnkd.in/gYWYYyTT

Developing a strong trade show marketing plan is essential for success. Explore key components that can make your plan effective and strategic. #TradeShows #MarketingPlan #BusinessGrowth

Blending human touch with intelligent marketing transforms trade shows into a powerhouse tactic for long-term growth, partnerships, and results. https://lnkd.in/gb9DZeH5

The focus has shifted from attending many trade shows to selecting a few targeted ones with clear goals and strategic marketing efforts. Instead of just setting up a booth, it's important to draw people in with compelling offers and engaging reasons. Strategic planning and engagement are key.

Lucky Saint | B Corp™ didn't win because they had the highest score on advertising tests (even though their ads are fantastic!), they won because they have a very single-minded approach to marketing their product. They know the people they are trying to serve (they even opened their own pub to better understand their on-trade behaviours and needs), brew ONE fantastic alcohol-free beer for them, make sure the beers are available where and when these people might need them, at the right price, make the brand visible and appealing and create a great experience at every touchpoint. That is how you build a successful brand and business: Work out your audience's behaviours and desires and focus your entire marketing & business focus around them. #postdigital #media #marketing https://lnkd.in/dSSxa_9q

Want to connect with other marketing directors? I'm getting a group of marketing directors together this month on Zoom... I call it the Marketing Leader Roundtable: → We hang out. → We share what's working. → We discuss big challenges and solve them. And we have lots of fun doing it! 😁 Marketing can be lonely... It helps to connect with your peers. So... Comment "LINK" below and I'll send you the link!