Creative Leader @ Word of Mouth | Branding identity, marketing design, media production, creative project management
Without warning, Specialty Food Association has increased its attendee prices for business services a whopping +630%. Attending the past two Fancy Food Shows in NYC and LV has been worth it at that lower, more reasonable cost ($149 for a non-member), as most vendors are looking to connect with buyers, not business services. I've used my time on the floor to take in trends and get to know people within the industry. Now, that same admission is $1095! Why the increase? What are we getting for this additional cost? Unless there are new services directly linked to supporting business services with vendors, I don't see how attending another Fancy Food Show will be worth it in the foreseeable future. Looks to me like they saw what Expo West was charging (which, mind you, is at least 3x the size of this show!) and saw a cash grab.
Registration is open for the 2024 Summer Fancy Food Show! Find your next bestseller, get ahead of the trends, and connect with the amazing SFA community at our industry's premier product discovery event. Register today: https://brnw.ch/21wHBc6 #WeFancy #FancyFoodShow #Foodie #SpecialityFood
Public Relations Professional and Founder of AMC Consulting
5moThis is absolutely insane to me. With NO warning?!