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Meet the man known as the "Cola King of India" worth 152,130 CR. 1. Born in 1953 to a traditional Marwari family, Ravi Jaipuria had business in his genes. His father, Chunni Lal Jaipuria, became Coca-Cola's bottling franchisee, but the 1977 foreign exchange laws meant game over for Coke in India. He had to do something. 🤔 2. As Coke left India, the Jaipurias started bottling the growing local brand Thums Up. But their fate had something else written. In 1985, Ravi's wife died in a plane crash, and the business divided between three Jaipuria brothers in 1987. Ravi, the youngest of three brothers, had the most challenging task. 👇 3. He had to take charge of their Agra bottling plant. While he was understanding the business, Pepsi entered India in 1991. It was looking to beat Thums Up, who had taken Coke's 80% market share just 13 years after it left. Ravi was thinking and then took a big step. 🙌 4. He switched gears and struck a deal with Pepsi as their bottling partners. With the new approach, he incorporated a fresh company named after his son. On 16th June 1995, Varun Beverages Limited (VBL) was born. 🚀 5. Ravi had started operations in Jaipur, but Coca-Cola came with a bang after acquiring Thums Up from Parle in 1993. In response, Ravi expanded operations to the adjoining cities of Alwar, Jodhpur and Kosi. In 1997, he became the first Indian to win Pepsi's Bottler of the Year award. And then 2003 happened. 👇 6. Pepsi and Coke's 12 brands got scrutinised for having 40 times higher than permitted pesticides. Their sales dropped by 40%, and the 1.5 billion dollar Indian soft drink market faced an existential crisis. Amidst such a time came the first female CEO in Pepsi's 44-year-old history - Indra Nooyi. 🧍♀️ 7. In 2007 - She launched Pepsi’s new mission - Performance with Purpose”, reducing sugar and sodium in Pepsi’s core snacks and sodas. By 2014, Pepsi grew by 11% to reach 9000 CR in sales from India, and Ravi wrote this history from Pepsi's 42 Indian plants. India had become its fastest-growing market. 📉 8. On 8th November 2016, VBL debuted with an 1112.50 CR IPO that was oversubscribed by 1.86 times. By 2018, it also won the contract to exclusively promote Tropicana and Gatorade in territories across North and East India. VBL clocked sales of 3958.5 CR.💰 9. VBL became a global name and won contracts to distribute PepsiCo's products in Nepal, Sri Lanka, Morocco, Zambia and Zimbabwe. Still, India remained its heartland and contributed 80% of its 13429.40 CR in 2022. ✅ 10. Today, VBL clocks revenue of 16,400 CR. It is present in 6 countries and 27 Indian states and is Pepsi's second-largest franchisee outside the USA, contributing 90% of Pepsi sales in India. It is worth 209,471 CR. 💪 Ravi Jaipuria is worth 152,130 CR. He is rightly known as the "Cola King of India". 🇮🇳 #startups #india #casestudy

🤝 Meet the 🇮🇳 man who is also known as the "Cola king 👑 of 🇮🇳 " worth 152,130 Cr. 1. Born in 1953 to a traditional Marwari family, Ravi Jaipuria had business in his genes. His father, Chunni Lal Jaipuria, became Coca-Cola's bottling franchisee, but the 1977 foreign exchange laws meant game over for Coke in India. He had to do something. 🤔 2. As Coke left India, the Jaipurias started bottling the growing local brand Thums Up. But their fate had something else written. In 1985, Ravi's wife died in a plane crash, and the business divided between three Jaipuria brothers in 1987.👇 3. He had to take charge of their Agra bottling plant. While he was understanding the business, Pepsi entered India in 1991. It was looking to beat Thums Up, who had taken Coke's 80% market share just 13 years after it left. 🙌 4. He switched gears and struck a deal with Pepsi as their bottling partners. With the new approach, he incorporated a fresh company named after his son. On 16th June 1995, Varun Beverages Limited (VBL) was born. 🚀 5. Ravi had started operations in Jaipur, but Coca-Cola came with a bang after acquiring Thums Up from Parle in 1993. In 1997, he became the first Indian to win Pepsi's Bottler of the Year award. And then 2003 happened. 👇 6. Pepsi and Coke's 12 brands got scrutinised for having 40 times higher than permitted pesticides. Their sales dropped by 40%, and the 1.5 billion dollar Indian soft drink market faced an existential crisis. Amidst such a time came the first female CEO in Pepsi's 44-year-old history - Indra Nooyi. 🧍♀️ 7. In 2007 - She launched Pepsi’s new mission - Performance with Purpose”, reducing sugar and sodium in Pepsi’s core snacks and sodas. By 2014, Pepsi grew by 11% to reach 9000 CR in sales from India, and Ravi wrote this history from Pepsi's 42 Indian plants. India had become its fastest-growing market. 📉 8. On 8th November 2016, VBL debuted with an 1112.50 CR IPO that was oversubscribed by 1.86 times. By 2018, it also won the contract to exclusively promote Tropicana and Gatorade in territories across North and East India. VBL clocked sales of 3958.5 CR.💰 9. VBL became a global name and won contracts to distribute PepsiCo's products in Nepal, Sri Lanka, Morocco, Zambia and Zimbabwe. Still, India remained its heartland and contributed 80% of its 13429.40 CR in 2022. ✅ ⏭️ Today, VBL clocks revenue of 16,400 CR. It is present in 6 countries and 27 Indian states and is Pepsi's second-largest franchisee outside the USA, contributing 90% of Pepsi sales in India. It is worth 209,471 CR. 💪 #casestudy #🇮🇳 #realbharat #branding #growth #mindset #madeinindia #brandbluidling #heartwork #brand #varun #cola #beverages Disclaimer : This case study 5024 is reposted for educational purpose only Source : https://lnkd.in/diXE8Vkx

India is a high-demand market for global food and beverage maker PepsiCo and the company is investing in the country to scale up infrastructure, said its chairman and CEO Ramon Laguarta. Click on the link below to know more.... PepsiCo I Ramon Laguarta I Jagrut Kotecha #pepsico #beverages #pepsicoIndia #growth #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailindia #retailsectornews #retailresults #retailtrends #retailbusiness #ir #IndiaRetailing

Coca-Cola recently made $293 million from refranchising its bottling operations in certain territories in India, streamlining its supply chain and enhancing execution. This move aligns with the #franchisee business model, where bottling partners manage operations effectively, contributing to the company's growth. Despite a slow start in India, Coca-Cola remains optimistic about long-term prospects and expects a strong year ahead. The company's focus on franchisees helps streamline operations and drive profitability, as seen in its recent earnings report with net revenues growing 3% to $11.3 billion in the March quarter. This refranchising strategy underscores Coca-Cola's commitment to efficiency and profitability, appealing to #investors seeking growth opportunities. For #entrepreneurs, this move highlights the potential in beverage franchising. #Beverage industry professionals can learn from Coca-Cola's focus on streamlining operations, while manufacturers benefit from insights into optimizing supply chains. Beverage brand owners recognize the importance of strategic partnerships, and #CEOs observe the impact of franchise models on business agility and revenue growth. #Leadership #PepsiCo #Bisleri #CocaCola #Kinley #Aquafina #BeverageIndustry #BottledWaterIndia #Manufacturers #Distributors https://lnkd.in/gRHNjhX8

🌟 Did you know? 🌟 When you think of refreshing beverages like Pepsi, Mountain Dew, or Tropicana, you might immediately associate them with PepsiCo, a global giant in the beverage industry. But did you know that over 90% of these drinks are manufactured by an Indian company? 🚀 Introducing Varun Beverages Limited (VBL) - a major player behind the scenes, ensuring your favorite beverages reach you with the same great taste, every time. 🍹 Products Manufactured by VBL: 🔴 Carbonated Soft Drinks (CSDs) : Pepsi, Pepsi Black, Mountain Dew, Sting, Seven-Up, Mirinda Orange, Seven-Up Nimbooz Masala Soda, Evervess ⚪ Non-Carbonated Beverages (NCBs) : Tropicana Slice, Tropicana Juices (100% and Delight), Seven-Up Nimbooz, Gatorade, Aquafina 🔵 Packaged Drinking Water : Aquafina 🚀 A Glimpse into VBL's Journey : • 1995 : Incorporated as a public limited company in New Delhi. • 1996 : Kicked off operations in Jaipur. • 2004 : Merged with Devyani Beverages Limited (DBL), expanding its footprint. • 2013 : Acquired PepsiCo India’s manufacturing and marketing business for soft drinks in Delhi. • 2015 : Further expansion by acquiring PepsiCo India’s business in several states. • 2016 : VBL went public with a successful IPO and started acquiring subsidiaries in Africa. • 2017-2019 : Concluded the acquisition of PepsiCo’s franchised territories across India. • 2022 : Entered into an agreement to manufacture Kurkure Puffcorn for PepsiCo India. 🌍 Expanding Beyond India : VBL’s growth isn’t just limited to India. The company has expanded its manufacturing footprint to other countries, including Sri Lanka, Nepal, Zambia, Morocco, Zimbabwe, and Kenya. This international presence highlights VBL’s capability to manage large-scale operations and meet the demands of diverse markets. 💡 Why This Matters : VBL’s remarkable growth story is a testament to the potential of Indian companies to lead in global partnerships. Their strategic expansions and collaborations have positioned them as a key player in the beverage industry, not just in India, but across multiple countries. So, the next time you enjoy a cold drink from the PepsiCo family, remember that an Indian powerhouse is making it possible! 🔗 Follow for more insights on industry trends and success stories. #BeverageIndustry #PepsiCo #VarunBeverages #VBL #India #BusinessGrowth #IndustryInsights #GlobalExpansion #IndianBrands

𝐕𝐚𝐫𝐮𝐧 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬 𝐋𝐭𝐝. 𝐂𝐨𝐧𝐜𝐚𝐥𝐥 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐐𝟑𝐂𝐘𝟐𝟒 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 - Varun Beverages Ltd (VBL) is one of the largest franchisees of PepsiCo in the world, holding exclusive rights to produce, bottle, and distribute PepsiCo beverages across various regions. Its product portfolio includes popular soft drinks like Pepsi, Mountain Dew, 7UP, and Mirinda, as well as non-carbonated drinks such as Tropicana juices, Gatorade, and Aquafina water. 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐑𝐞𝐬𝐮𝐥𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 - VBL reported consolidated revenue of ₹48,047 million for Q3 CY24, a significant 24.1% YoY increase from ₹38,705 million in Q3 CY23. This strong growth in revenue is driven by a 21.9% rise in sales volumes, amounting to 267.5 million cases compared to 219.5 million cases in the same quarter last year. - The net realization per case improved slightly by 1.9% to ₹179.6. The company's focus on operational efficiency led to improved EBITDA margins, which grew by 117 bps to 24% from 22.8% in Q3 CY23. EBITDA itself rose 30.5% YoY, reaching ₹11,511 million from ₹8,821 million, reflecting VBL's successful cost management and operational scaling. - Gouri Malik / Desvelado Advisory

Coca-Cola gains US$ 290 million from India by divesting its bottling operations - The Coca-Cola Company has generated USD 290 million (around INR 2,420 crore) from India in the March quarter through the strategic move of re franchising its bottling operations - Earlier in January, Hindustan Coca-Cola Beverages (HCCB), divested the company-owned bottling operations in Rajasthan, Bihar, Northeast India, and certain regions  of West Bengal - In the Indian market, the Coca-Cola company reported growth in unit case volume during the first quarter of 2024. - The net revenue increased by 2.9 percent to USD 11.3 billion, with organic revenues (non-GAAP) experiencing an 11 percent growth. 𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐅𝐨𝐨𝐝 𝐨𝐧 𝐟𝐨𝐫 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐟𝐨𝐨𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. https://lnkd.in/eC6gbqyA   The Coca-Cola Company | Coca-Cola India India Food Forum | IMAGES Group #BusinessOfFood #CulinaryCommerce #FoodService #FoodGrocery #ECommerce #GroceryRetail #HoReCa #FoodTechnology #Sustainability #Innovation #Supplychain #FoodIndustryNews #FoodBusinessUpdates

PepsiCo on Tuesday reported a “high single-digit growth” in its beverage unit volume in the Indian market during the first quarter of 2024 Click on the link below to know more.... #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

Global soft drinks major the Coca-Cola Company has earned $290 million (around Rs 2,420 crore) from India in the March quarter by refranchising its bottling operations to its existing bottlers in three key markets here. Click on the link below to know more... #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing