Snackfax’s Post

They say, "the best bonds are created when they taste your product," and we couldn't agree more! 📲 Introducing Snackfax’s 𝐒𝐍𝐀𝐂𝐊𝐅𝐄𝐒𝐓 to take the brands closer to the perfect consumer this Diwali🌟 A Fun & Food festival where Brands meet their audience and build a relation of love. A series of Pop-Ups across corporates in Gurugram, Noida & Delhi🙌🏻 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟭𝟴𝘁𝗵 𝗼𝗳 𝗢𝗰𝘁 𝘁𝗶𝗹𝗹 𝟮𝟱𝘁𝗵 𝗢𝗰𝘁🤵🏻♀ 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗖𝗮𝗹𝗹𝗯𝗮𝗰𝗸: https://lnkd.in/gYqvbdDD Build relationships of love this Diwali !! #snackfest #snackfax #foodfestival #diwali #connectingbrands #diwali2024 Ashu Agrawal

Millet-based snack brand Troo Good has raised $9 million (INR 75 crore) in a funding round led by Puro Wellness, with participation from existing investors OAKS Asset Management and V Ocean Investments. The Hyderabad-based company plans to use the funds to enhance its infrastructure, expand its distribution network across India, and prioritise the development of millet-based products. Founded in 2018 by Raju Bhupati, Troo Good focuses on producing snacks like chikkis, protein bars, and nutri bars. This latest round brings the company’s total funding to approximately INR 130 crore, following an earlier Series A round of INR 55 crore in 2021. Read full story here: https://lnkd.in/gVjJVEBX #millet #snacks #startups #foodindustry #growth #expansion #news #latestnews LinkedIn News India Linkedin News Ashu Agrawal

They say, "Diwali is the true indicator of the excitement in the market," and we couldn't agree more!! A quick Snack Poll to check who will WIN consumer's love this Diwali🌟 Drop your votes below and see who wins the #snackchampionship !!! #Bonus: We will have a winner, “The Super Commentator” for a special gift voucher this #Diwali Follow Snackfax for more...... #Startups #SnackWars #Game #SnackShowdown #HungryHeroes Ashu Agrawal

Rebel Foods, operator of cloud kitchens for brands like FAASOS, Behrouz Biryani, and Oven Story., plans to invest INR 200 crore to expand its food court format, EatSure, and to open more cloud kitchens and brand stores. Sagar Kochhar, Co-Founder and CEO of EatSure, stated, “The offline use case is here to stay. Consumers will always seek opportunities to dine out. We aim to open 100 EatSure food courts in the next 2-3 years and expand our presence to 150-200 cities across India by 2028.” He added that the company is focusing on tier 2 and tier 3 cities while strengthening its presence in tier 1 cities, with plans to launch several new restaurants by December 2024. Read full story here: https://lnkd.in/gcgrqYUX #rebelfoods #cloudkitchen #foodindustry #expansion #growth #qsr #news #latestnews Jaydeep Barman Kallol Banerjee LinkedIn News India Linkedin News Ashu Agrawal

Mumbai-based D2C startup The Good Bug has raised $3.5 million (around INR 30 crore) in a Series A extension round, with funding from Sharrp Ventures | Harsh Mariwala Investment Office, the family office of Marico Group chairman Harsh Mariwala. Existing backers, including Fireside Ventures and co-founder Keshav Biyani, also participated in the round. The company issued 630 compulsory convertible preference shares (CCPS) to the investors, which will convert into equity shares at a 1:10 ratio during the next fundraising round. Of the targeted INR 30 crore, The Good Bug has already secured INR 20 crore, with the remainder expected soon. The new funds will be used to expand the startup's product portfolio, building on its earlier Series A funding of $3.5 million led by Fireside Ventures and supported by Think9 Consumer Technologies. Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan.V, The Good Bug offers gut health and wellness products designed to address chronic lifestyle issues like bloating, constipation, and weight management. Read full story here: https://lnkd.in/g9rgVg9N #funding #d2c #guthealth #expansion #growth #startups #news #latestnews LinkedIn News India Linkedin News Ashu Agrawal

Licious, the Temasek-backed meat and seafood startup, has finalized an agreement to acquire Bengaluru-based My Chicken and More for INR 150-200 crore. This deal, which will involve cash, equity, and an earnout component, supports Licious's strategy to expand its offline presence and cater to consumers who prefer purchasing meat from physical stores. The company plans to establish at least 40 offline locations by the end of the fiscal year, up from only four at the beginning of the year. My Chicken and More, a subsidiary of Shakthi Foods, operates 22 stores in Bengaluru, enhancing Licious's portfolio and reinforcing its market position. Founded in 2015 by Vivek Gupta and Abhay Hanjura, Licious has quickly become the most heavily funded player in the fresh animal protein sector, securing approximately $490 million from investors such as Vertex Ventures and Bertelsmann India Investments. The company was last valued at $1.5 billion after raising $150 million in March last year, according to Tracxn. Read full story here: https://lnkd.in/g_v_-m2g #acquisition #meat #seafood #foodindustry #expansion #growth #news #latestnews LinkedIn News India Linkedin News Mahesha S Ashu Agrawal

ProvFoods, a rising name in India’s dry fruit sector, is setting its sights on substantial growth as the country’s fragmented dry fruit market shifts towards organized and branded products. Founded in 2015 by DP Jhawar, the company has leveraged its understanding of the unorganized sector to establish a solid presence in the organized market. “When we started, 90% of the industry was unorganized. We saw the opportunity to bring quality and consistency to a market where consumers were demanding more transparency,” says Jhawar. With the dry fruit market currently valued at INR 60,000 crore and projected to grow to INR 95,000 crore in the next five years, the share of organized products is set to expand rapidly. Jhawar anticipates the branded sector will rise from INR 7,000 crore to INR 20,000 crore over the same period. ProV Foods reported revenues of INR 300 crore last year and has set an ambitious target of INR 425 crore for the current fiscal year. The company’s strategy focuses on deepening its presence in southern India, where it already has a strong foothold, aiming for 30% to 40% year-on-year growth. Jhawar emphasises, “We’re focusing on going deep in the markets we’re already in, rather than expanding too wide too quickly.” Read full story here: https://lnkd.in/g6NMxA3m #provfoods #dryfruits #foodindustry #growth #expansion #news #latestnews Shalin Khanna VentureGarage LinkedIn News India Linkedin News Ashu Agrawal

Dorje Teas, a Darjeeling-based D2C startup, has raised INR 1.8 crore in seed funding, led by Coast Fund VC (venture arm of Blink Digital) with participation from Untitled Ventures, ICE.vc, SSK Exports, the Chandigarh Angels Network, and a consortium of Ashoka University alumni. The round also saw participation from notable creators and entrepreneurs like Arjun Vaidya and Varun Mayya, along with TV star Nakuul Mehta, who will serve as an investor and brand ambassador. Founded by Sparsh Agarwal and Ishaan Kanoria, the three-year-old startup gained recognition earlier this year on Season 2 of Shark Tank India, securing investments from D2C investors Anupam Mittal and Vineeta Singh. Since appearing on the show, Dorje Teas has reported a 300% increase in operations and revenues. Read full story here: https://lnkd.in/gahEYPrR #funding #emergingbrands #tea #startups #growth #sharktank #d2c #expansion #news #latestnews LinkedIn News India Linkedin News Ashu Agrawal

As we celebrate the victory of good over evil, let’s also relish the delicious flavors of festive delicacies that bring us together in harmony. May your plate be full of sweet treats and your heart be filled with gratitude. SNACK YOUR WAY THIS DUSSEHRA adding SNACKFAX TO YOUR PROSPEROUS BEGINNINGS | www.snackfax.com #Dussehra #Dussehra2024 #Snackfax Ashu Agrawal