Snaxshot reposted this
Protein-as-a-platform! 👀‼️💪 From RX bar/ RAIZE founders— David has raised $10M from notable investors like Siren Ventures, Andrew Huberman, PHD and Peter Attia, MD “David is looking to be a platform for designing tools to increase muscle and decrease fat” The protein-fication of everything continues to permeate into every occasion and category —including ones I never expected like 🥤Soda: Feisty and VUUM Technologies 🍨Ice cream: Smearcase Protein sparkling waters, protein matcha and boba teas, ramens and mac and cheese and everything in between Post GLP-1 craze and a return to meat and dairy, protein has hit mainstream. Excited to see what other categories David delves into.
28g of protein in a 160 calorie bar is definitely going to be on the higher end both of both quantity of protein as well as % of calories from protein in the bar category. Not sure if that will differentiate enough to stand out, but could be worth a lot of the taste can be a winner.
I'm OBSESSED with this brand name and packaging - it's amazing! p.s. great shout out Vy Cutting
ooooh we are soooo excited for this!!
Can’t wait to try these! I eat a 20g bar every morning! I do have a very disruptive and inexpensive way to get David in front of and sample Class A apartment communities. ECM Media is able to place samples in the locker with a package they receive and brand the notification that they recieve with every package! David can meet a bunch of his kind in those apartments! 🤣Let me know if this intrigues you! Liz@ecmmediallc.com
Love the look of these bars - so different to what else sits in the category. Have you come across Mighty Slice - Emily Tout & team have commercialised high protein cheesecakes in retail and the branding is awesome 👌🏻
Don't forget about All Day protein toppers!!
Nice but how come the ingredients are being hidden?
Where are we with protein beer?
Creative Director & Founder at Buttermilk Creative, Co-host of the Kirk + Kurtts Design Podcast, Board Member, Mentor
2moI'm sitting here with popcorn in hand watching how these folks differentiate themselves in the SEA of saturated protein bars. Will the everyday consumer recognize the differentiators? Arent all protien bars "Protein, for human bodies."??? Or have we been eating animal grade protein this whole time?? So confused. When do we reach peak nutrition and all decisions we make negate the others... 🫠