Sober Spirits’ Post

A seismic shift in the spirits industry: Rum sales have edged out whisky in Great Britain's on-trade market for the second consecutive year, signaling a changing tide in consumer preferences. This trend showcases a growing appetite for rum, driven by its diverse flavors and premium options. #RumRevolution #Whisky #SpiritsTrends #GBOnTrade #PremiumRum #ConsumerShift #SpiritsIndustry #MarketEvolution #DrinkTrends #InnovationInSpirits

World Whisky Day is celebrated every year on the third Saturday in May.  This day is dedicated to the appreciation of whiskey, and it’s an opportunity to make this popular drink accessible to everyone. World Whiskey Day is about exploring different forms of Whisky. It’s about enjoying the variety of traditions of drinking whiskey. As we mark the World Whisky Day, the size of the global whisky market is expected to be worth US$65.62 billion in 2024, with revenue expected to reach US$89.48 billion by 2029. A CAGR of 6.4% is forecasted during the period 2024-2029 (Data from Market Data Forecast).  The market is expected to witness growth due to the increased consumption of products worldwide during the forecast period. #WorldWhiskeyDay

Sipping without sacrifice. Could this be the next upward growth trajectory of NOLO spirits in 2024? "The next wave of NOLO in spirits is innovation is not about one-for-one replacement or forcing compromise on taste, quality or experience. It will be driven by fundamental shifts in consumer preferences and disruptions in age-old categories that are by-definition and occasion lower in alcohol - like aperitifs, digestifs, and liqueurs. These are the categories that brands like Tanica will be invigorating with a consumer-led proposition that feels completely at ease with the way coastal-loving Australians are drinking and living today." - Adriane McDermott, Tanica as featured in the latest National Liquor News Dec/Jan 2024

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“The challenge of N/A drinks forces us to deviate back to what we were doing in the olden days, which is [to] make sure you know your shit before you get behind that bar,” she says. “It’s a nice reminder of humble beginnings and putting in work to become experts in your craft.” We couldn’t agree more with LP O’Brien - founder and CEO of LP Drinks and winner of Drink Masters Season 1. O’Brien articulates our sentiments perfectly. What a great Monday read if you have 5 mins... Have you seen a shift in your non-alc cocktail experience in the past few years? We’d love to chat more in the comments below! Remember you can always check out our recipe page for any drink needs! https://lnkd.in/eHKBvcuY (shameless plug alert!) #crossip #crossipdrinks #CGA #insight #deseasonlisation #salesgrowth #ontrade #UKontrade#nonalcoholic #low&no #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #dryjan #dryjanuary #categorygrowth #investment #angleinvestment #growth #FMGC #NPD #News

It seems like the world's drinking habits are going through a bit of a shake-up! We're seeing a shift away from wine and towards spirits, particularly the more premium options. Factors like oversupply in the wine industry, weather challenges, and evolving tastes are driving this change. Plus, spirits are proving more profitable for producers, further fuelling their rise. In 2022, spirits captured 40% of the total beverage alcohol sales value, a notable increase. Tequila is gaining popularity, especially in the US, while whisky continues its steady growth as a timeless classic enjoyed globally. At NeuWorld Spirits, we're proud to offer two exceptional whisky variants: the smooth and sophisticated Downing Street Whisky, and the bold and flavourful Royal Tribe Whisky. Whether you prefer it neat, on the rocks, or in a cocktail, we have the perfect whisky for you. Read more on the rise of whisky in the article by DD News: https://lnkd.in/gUXiY4HZ  . . #NeuWorldSpirits #NWS #InspireTheFuture #DowningStreet #RoyalTribe #AlcoBev #Alcohol #AlcoholIndustry #LiquorIndustry #Liquor #Whisky #Whiskey #Spirits #Bar #DrinksIndustry #AlcoholicBeverages

Battle of the spirits! 🤺 the next chapter of our insight report is now out!!! Download a copy for a bitesized read.

Good to know

Best Single Malt for Beginners 🥃 If you’re just starting in the world of Whisky, it can be pretty overwhelming to know what is the best whisky for beginners or even what the terms mean. Let me help you with a few things to remember quickly: 1️⃣ Adding a few drops of water can help tone down the strong alcohol sensation and open up the flavors, making the whisky more approachable. 2️⃣ A tulip-shaped glass will help you fully capture the aromas, so avoid wide glasses that dissipate the delicate notes. 3️⃣ Not all single malts are heavy or intense. For beginners, it’s best to start with something smooth and balanced. PaulJohnWhisky Nirvana is the perfect whisky to start your single malt journey. With its soft honeycomb sweetness on the nose and a smooth finish of honey and vanilla, it’s incredibly inviting and easy to enjoy, even for new drinkers. Plus, it’s a gold winner at the India Wines and Spirits Award, so you know you’re in for a treat. Have you tried Paul John Nirvana? Let me know in the comments below! If not, give it a try either neat or in a highball and share your thoughts. Cheers! #sonalholland #masterofwine #pauljohnwhiskey #nirvana #whiskey #indianwhiskey #singlemalt #beginners #whisky

Gen Z drinkers are certainly individuals looking for the party without the pain! Read more in this article by the IWSR on how they moderate their alcohol consumption and hook onto trends!🍸 #genz #noandlo #moderation #beveragetrends #beverages #agave