Paul Socarde’s Post

How to use the new Share of Traffic Value report to tell a story and as a starting point for analysis.

Those who work on strategy love to see the whole "landscape" and field of competition... From the abstract share of voice in marketing conversations, to the dimensions of share of shelf on physical goods; from dollar votes in your share of wallet to now the share of traffic from internet searches. This is a welcome update from Ahrefs!

Feel free to improve either of the two numbers :-)

Some good chart options that help you map and turn data into the specific stories you want to tell…

Small group in struction is where most of the targeted instruction should take place. Use your data, be flexible with groups, create a schedule, and choose your resources .

Often we report point predictions and accuracy from that when we really should be talking confidence intervals. https://lnkd.in/e5aeAfxH

Beautiful🤤 Step 1: Obtain accurate survey control. Step 2: Lock your data down to it, before optimization! Step 3: Drool at the accuracy attained.

One of the “help tools” when defining impact indicators (in addition to IRIS+) https://lnkd.in/dEyG-bu9

We now support tags at the individual problem level. This helps display scores by tags in the assessment report. https://lnkd.in/gir4e6fN

Learn path analysis here: https://buff.ly/48DOku6