Soccer Aid Productions’ Post

This football shirt is ready to rock on the biggest stage! 4 marketing takeaways you can learn from this shirt story: (1) the fourth shirt is a perfect excuse to go creative (2) collaborating and paying tribute to an iconic local music band strengthens the roots of the club (3) working closely with one key figure on different elements of a season’s shirt shows consistency and creates a theme (4) cross-industry references help to reach new audience for all parties involved // follow Storytelling Football Shirts for more shirt stories

Diamond View - Creative Video Agency Director Jason Blanc shares how virtual production is changing the game for sports marketing via Broadcast (MBI). Read more on our #Freshnews blog!

This week in my sports branding class I got the opportunity to learn about the importance of recruiting in collegiate and professional sports. I got to learn a lot about how Name, Image, and Likeness are starting to play a role in the recruitment process of college athletes. My instructor showed me this article which I found really interesting. Check it out! https://lnkd.in/eaSQr6Uy

Sometimes changing how you've always done something leads to a more positive outcome. In sports marketing, keeping things the same, playing it safe and continuing to do the things you've always done, how you've always done them, can lead to the opposite result you are looking for. Fans enjoy your brand for certain reasons. They embrace what you do on and off the playing field because you speak to them in a way that excites them. But over time, if the message remains the same, the entertainment hasn't changed, give aways become old news, your brand becomes boring. Sometimes your brand just needs to allow fans to see you in a slightly different way, and that comes from reevaluating what has worked and why. Then look at new ways to excite your fans. #SportsMarketing #BrandBuilding

Many people think about the fact that by acquiring a large sponsor the game is complete. Why do I wonder? Simply because they do not know what it means to live by goals, constantly and without the possibility of making mistakes. When you add a sportsman into the equation, well the game gets complicated. You have to design everything around his life, going to build a fighter who knows how to solve problems and react to every situation. This is the key to being a sports project and not just Marketing. The fourth place in the world rankings is proof of that.

Here's what NOT to do if you work in marketing: Do what everyone else is doing. Take the Edmonton Oilers as an example: Most NHL teams stick to the same routine—high-res graphics, epic pump-up videos, and flashy shots of their players. But the Oilers? They did something unexpected. Instead of the usual content, they had each player hold a chalkboard sign that read “First Day of Oilers Camp”—just like the signs parents use for their kids’ first day of preschool. Why did it work? Because it stood out. It wasn’t flashy, but it was relatable. It humanized the players and added personality to the team. Plus, it gave fans fun insights about their favorite players—making them more than just athletes in a uniform. Key takeaway: Don’t be afraid to break away from the norm. Different is memorable. I post about marketing — connect with me (Brendan Cox) to stay in the loop. #marketing #socialmedia #socialmediamanager

The single most important trait you need to develop to find success in content and social media is **consistency**! We hear it said a lot the concept of “quality over quantity” but the truth is you need quality AND quantity. The reason why consistency is so important is simply because, the more shots you take, the more opportunities you have of getting in front of new eyeballs.

How can your brand win big with sports fans this summer? 🏆 In the coming months, we have the Olympics, the Euros, Wimbledon and multiple other mouth-watering events. Fans will travel from far and wide to attend and millions more will watch on TV. This is a big opportunity for brands, but not everyone will take advantage of it. Here are 2 ways that brands can win with sports fans: ❤️ Fueled by passion: Brands that win with sports fans master creating engaging content and interactive experiences that celebrate the sport and foster community participation. These tap into the core human motivations of Engagement and Belonging 🥲 Deep-rooted emotional connection - Emotional storytelling is the key to building a deeper bond with your audience, crafting compelling narratives around athletes and fans alike! These are underpinned by our desire for Nurturance and Esteem. 📨 Want to know more? Get in touch today to understand how we can help you win the hearts and minds of sports fans!

"Cult brands meet your attention with intention" I don't agree with ALL the word swaps in the attached from Alex Tran Some are just trendy euphemisms. However Alex's paper on Cult Brands did bring to mind a timeless advertising maxim that's still true in today's multimedia world: Give people more of what they came for in the first place. Is your ad on during a comedy show? Make them laugh. Is your ad on Instagram? Give them beautiful inspiring aesthetics Is your ad playing before a horror movie? Gross them out or give them a fright Is your ad in a newspaper? Tell them some news. Is your ad on TikTok? Give them something they can copy and repeat. Is your brand activation at a sports event? Help them cheer on their team. This is what we mean by REWARDING advertising in TRA's Creative Edge framework. Be a brand that rewards people with more of what they came for in the first place.

Sport is entertainment, and it is common place to see this dominate the marketing of sports. However, Sports are also so much more than this.... Here are some simple, yet important questions to ask as you begin thinking about how to approach your #SportsBiz Marketing efforts, to ensure your efforts are in-keeping with the true values of sports: What makes sports great? Why is sport important? What values can sports teach us? What are the existing barriers / opportunities to engaging in sports? What role might sports play in the context of our society today? -- Way to Play provides tailored content solutions rooted in insight and the values of Sporting Excellence. Our end-to-end service enhances your brand presence, connects you with your target audiences, and maximises new and existing revenue streams. #SportsBiz #SportingExcellence #SportsMarketing