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Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season: Melbourne Victory have announced their latest primary sponsor for the upcoming three seasons, with both parties unveiling the newly found agreement at AAMI Park. Turkish Airlines are considered as one of the best flight carriers across the globe, and have garnered a reputation within the Sporting World. Their major sponsors vary across multiple sports, sharing agreements with three different codes involving basketball, golf and football. The airline has quite the portfolio within their rootball sponsorships. Their most significant sponsorship is undeniably their primary agreement with the UEFA Champions League, arguably one of the most coveted prizes within the Sport. Within Turkiye, the Airline are major sponsors of five Turkish clubs, including the likes of Galatasaray, and also sponsor the Turkish National Football Team. This follows on from the airline's venture outside of Europe, with the airline flying directly from Australia to Turkey as of February 2024. The partnership between both enterprises showcases a universal understanding, surrounding the importance of being competitive. Melbourne Victory are arguably one of the best clubs within Australia. 2 Australian Cups, 3 Premierships and 4 Championships across 19 years of operation, the winning mentality surrounding the club made the prosperity of a partnership more lucrative for the Turkish Outfit. The passion intertwined with the club and their fan base, although controversial, is undeniable. Acknowledging the current rivalry shared between Sydney and Melbourne off the field. It has been combatted with a rich history of Football Australia figures having debarcles with Melbourne based footballing figures within Australian football. A prime example rolls back the years to when Socceroo manager, now current Tottenham Hotspur manager Ange Postecoglou, who throughout his time as Australian National Team manager was under constant scrutiny within the media. The largest Melbourne-based club somewhat amplifies that personification. In a way, the grit, determination and club message Melbourne Victory live and breathe, has swayed the interest of a company in whom immerse themselves with athletic achievement. Can the new merger be the catalyst in perhaps, the renaissance of more success, at the Melbourne-based club? The post Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season appeared first on Soccerscene. #Football #Soccer #FootballNews

MUST READ: Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season: Melbourne Victory have announced their latest primary sponsor for the upcoming three seasons, with both parties unveiling the newly found agreement at AAMI Park. Turkish Airlines are considered as one of the best flight carriers across the globe, and have garnered a reputation within the Sporting World. Their major sponsors vary across multiple sports, sharing agreements with three different codes involving basketball, golf and football. The airline has quite the portfolio within their rootball sponsorships. Their most significant sponsorship is undeniably their primary agreement with the UEFA Champions League, arguably one of the most coveted prizes within the Sport. Within Turkiye, the Airline are major sponsors of five Turkish clubs, including the likes of Galatasaray, and also sponsor the Turkish National Football Team. This follows on from the airline's venture outside of Europe, with the airline flying directly from Australia to Turkey as of February 2024. The partnership between both enterprises showcases a universal understanding, surrounding the importance of being competitive. Melbourne Victory are arguably one of the best clubs within Australia. 2 Australian Cups, 3 Premierships and 4 Championships across 19 years of operation, the winning mentality surrounding the club made the prosperity of a partnership more lucrative for the Turkish Outfit. The passion intertwined with the club and their fan base, although controversial, is undeniable. Acknowledging the current rivalry shared between Sydney and Melbourne off the field. It has been combatted with a rich history of Football Australia figures having debarcles with Melbourne based footballing figures within Australian football. A prime example rolls back the years to when Socceroo manager, now current Tottenham Hotspur manager Ange Postecoglou, who throughout his time as Australian National Team manager was under constant scrutiny within the media. The largest Melbourne-based club somewhat amplifies that personification. In a way, the grit, determination and club message Melbourne Victory live and breathe, has swayed the interest of a company in whom immerse themselves with athletic achievement. Can the new merger be the catalyst in perhaps, the renaissance of more success, at the Melbourne-based club? The post Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season appeared first on Soccerscene. #Football #Soccer #FootballNews

ICYMI: David Davutovic on Preston Lions’ rich history and ambitions for the future: At the recent Preston in Business event, media personality David Davutovic spoke about Preston Lions' storied history, it's incredible impact on football in Australia and the Club's future as one of the eight foundation clubs in the emerging National Second Tier (NST). The Lions are well known for their incredible fanbase, garnered over 77 years of history and have significantly broadened this over many years. This transition means that for the first time since 1993, Preston will be competing on the national stage of Australian football. Davutovic, a special keynote guest, reflected on the Lions’ foundation and their growth to being one of the most popular NPL-based teams. "The club has played a huge role in Australian football. The club had 30 pretty successful years prior to the NSL and there is a truly rich history at the club," said Davutovic, Managing Director of Bruce Media. “The club has been in the top division, in the NSL for 13 years and before that from 1947 onwards there have been some great players come through and represent the country." he said at the event. "More recently, Sasa Ognenovski came through in the post NSL era and was a product of this club. He was voted the best Asian player in 2010 and won an Asian Champions League over in South Korea then went on to play for the Socceroos. "There's no doubt this club is right up there in its contribution to Australian football, and we are all very excited to see what the future holds." The NST has been an attractive idea for many years but with very little action from Football Australia, it never really came to light until recently. Preston Lions were one of the biggest drivers and immediately put their hand up to become one of the foundation clubs. The club's strong performance in critical revenue streams like sponsorship, gameday ticketing and membership have helped the club get into a position to take on this financial hurdle with an opportunity to dream of achieving the impossible. "It's really exciting for the sport and it’s interesting as to how it's all come about,” Davutovic said. “It's a bit like the A-League expansion project of five or six years ago. It happened somewhat organically because there was this groundswell of support, and Preston as a club have (arguably) played the biggest role in kickstarting this momentum that triggered the second division. "When it kicks off next year it's going to be huge. Preston had the courage to step forward and immediately say yes and obviously it's a massive financial commitment for the club but they said 'we're doing it' and credit to the club for that. "The current situation is eight clubs in the second division but my understanding is that they are looking at an expansion to 10 or 12 teams, maybe more from Victoria and they can really grow… #Football #Soccer #FootballNews

MORE US DOLLAR BILLONARES CLUB OWNERS NEEDED IN SOUTH AFRICAN FOOTBALL FOR THE PSL TO STAY COMPETITIVE South Africa has two well.know Billionaire Businessman Club Owners , one One in Gauteng , the other in Western Cape. Unlike the One in Gauteng , the Western Cape based one ( who Sportswise it seems,, would rather, Sportswise, invest in his European Golf Pros hosting Golf Course in Mpumalanga Province) spends far less in buying players and would typically rather do Swaps with another Gauteng famous outfit . The one is Gauteng has been breaking player buying record deals. See below. I do not see which Mzansi Professional outfil can even come close to competing with the kind of money he is spending, especially for player talent from abroad, , noting the Western Cape Club owner's cautious risk appetite to compete with this approach. One of the reasons the EPL is so competitive partly is that several of the top Clubs are owned by Dollar Billiionares . Accordingly those top Clubs relatively can compete better for talent The Financial regulation of European teams by EUFA also helps. This is not the case in RSA . In my humble view this could be impacting Bafana Bafana's fortunes globally , as some top talent , who would are not regulars on the pitch in the said Gauteng based outfit, end up being paid ,effectively , for going to the gymn, as making the team in that squad , is extremely tough . Perhaps this Gauteng outfit must lend out more unused players, even if it's for only a year at a time for the sake of Bafana Bafana's fortunes In addition none of their effectively. " frozen" from playing Stars ,maintain an open path to advancing their careers abroad and cracking a slot in the National team , as they simply don't have video evidence for scouts, that they play regularly . It's my humble contention this drops the level of competition for making it into the National team compared to what it would be if they played often enough PSL Football Administrators are not infrequently Club big shots, even at times Club Owners like the Current Chairman of the PSL . They are not regulating this perhaps they feel it might hit them too , at their Club level , one day if they so regulated 👀 !! I wonder how the relationship is between the PSL Chairman and the SAFA President and whether they ever discuss the challenge presented by the limitation to Bafana Bafana of some top talent player material routinely denied meaningful game time and the negative impact of that on Bafana Bafana Yes Bafana Bafana, after a long time made Bronze in the Continental National Teams, show piece,. However one wonders ,could that not easily have been a gold medal , if all top players talent was afforded a meaningful amount of game time at the Gauteng outfit or more loaned out for shirt stints at a time .

Deakin University announced a 3-year renewal of their partnership with Netball Victoria and the Melbourne Vixens SIXT announced a new 2-year partnership with Netball South Australia / Adelaide Thunderbirds, and became the official automotive partner of SA’s regional “Netball on the Road” program Hawthorn Football Club announced a new 4-year deal with ISC SPORT, whose logo will continue to feature across Hawthorn’s official on-field and training apparel The Ultimate Fighting Championship and PCYC NSW announced a new 3-year partnership focused on youth mentoring, MMA training sessions and fundraising Crown Resorts Perth became RAC Arena’s “first Integrated Hotel and Resort partner” as part of a deal that will run until 2027 Netball Australia announced an operating surplus of $235,657 in 2023, with revenue increasing 15% to $44.67m Suncorp Super Netball has had its biggest start to the season yet, breaking viewership & attendance records - 80,710 fans attended matches across the first 4 rounds, and significant audience increases were recorded on Kayo Sports, Foxtel Go and Foxtel National Rugby League clubs could potentially receive an additional $2m per year as part of a 10-year, $600m plan between the league and federal government to expand the competition into Papua New Guinea ENGIE Stadium (home of GWS GIANTS) underwent a significant $4m LED lighting upgrade Pat Cummins became an investor in SureVision, a company that operates DOOH screens in shopping centres, airports, office buildings, schools and at sports stadiums & events International Cricket Council Men's T20 World Cup ambassador Usain Bolt unveiled New York’s newly-built 34,000-capacity cricket stadium ahead of the tournament in June Brazil was named the host of the 2027 FIFA Women’s World Cup The National Football League (NFL) confirmed it’s considering holding a regular season game in Australia within the next 3 years The International Olympic Committee – IOC is producing 3 x new sports documentary series for the Olympic Games in partnership with Netflix Venu Sports was announced as being the new name for the Disney, Fox and Warner Bros Discovery’s sports streaming JV which launches later this year Lionel Messi’s famous napkin that linked him to FC Barcelona via a written in-principle agreement (when he was 13yo) sold for US$965,000 Want these updates delivered directly to your inbox? https://lnkd.in/gbmXPfrs #sportsmarketing

⚽️ Morning Snapshot 👔 Newcastle United Football Club have named Paul Mitchell as their new sporting director. 👔 TSG Hoffenheim Fußball-Spielbetriebs GmbH have appointed Markus Schütz as the chairman of their management board. 👔 Borussia VfL 1900 Mönchengladbach GmbH and sports director Nils Schmadtke have mutually agreed to part ways. 👔 Kristian Baumgärtner is resigning as president of TSG Hoffenheim Fußball-Spielbetriebs GmbH due to health concerns. 🤝 Juventus Football Club and WTW have extended their partnership until 2029. 🤝 AS Monaco and APM Monaco have agreed to extend their collaboration for an additional two seasons. 🤝 Real Betis Balompié have secured a sponsorship deal with Trainline until 2026. 🤝 Hertha BSC GmbH & Co. KGaA have unveiled WTG as their new sleeve partner. 🤝 Udinese Calcio have introduced Banca 360 fvg as their new co-sponsor. 🤝 Watford Football Club have partnered with The University of Hertfordshire, which will feature on the sleeves of their official kit for the 2024/25 season, while ASUS will be displayed on the back of the club’s shorts. 🤝 RSC Anderlecht have signed a four-season partnership with Napoleon Sports & Casino, making them the club’s sleeve sponsor. 🤝 Millwall Football Club have announced MyGuava as their new front-of-shirt sponsor on a long-term deal. 🤝 C.A. Osasuna have entered into a sponsorship agreement with Toyota Tauro Motor and Lexus Pamplona for the next three seasons. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

The New Zealand government has announced that this year’s FIFA Women's World Cup Australia & New Zealand 2023™ delivered a net economic benefit of NZ$109.5m for the country. Over 740,000 tickets were issued across the 29 matches hosted in New Zealand. There were 258,527 unique attendees at matches, comprising 226,270 New Zealanders and 32,257 international visitors. Eden Park, New Zealand hosted nine matches during the Women’s World Cup and attracted 350,000 fans to its matches. Eden Park chief executive Nick Sautner said: “The legacy, both on and off the field, will be enduring and will be remembered for years to come. I would like to thank our local community for embracing the tournament and supporting our resource consent application to ensure these benefits could be realised.” The event also attracted 27,000 international visitors to New Zealand, generating 312,008 visitor nights, with an average stay of 11.6 nights per person and collectively spending NZ$80.4m. The report noted that not all of the aforementioned 32,257 international match-goers were attracted to New Zealand by the event. Kylie Hawker-Green, New Zealand Major Events manager, said: “While we know the on-field action captivated the nation, with more than 60% of Kiwis watching a match, we’re thrilled the report shows the economic returns were even greater than forecast for New Zealand. “These economic results build on New Zealand’s successful track record of hosting large-scale events and continue to show the benefits both on and off the field of hosting women’s sport events.” She added: “The event adds to the trifecta of successful Women’s World Cups hosted in New Zealand over the past two years, with rugby and cricket in 2022 and now football in 2023. Hosting these three events was a deliberate strategy to elevate and showcase women’s sport in New Zealand. “The knowledge and experience gained from hosting the FIFA Women’s World Cup 2023 has enhanced New Zealand’s major event capacity and capability, and the success of the event will enhance New Zealand’s reputation as a safe and capable host for global events.”

In the past 3 months, 290+ new deals were inked across the Australian sponsorship industry, worth a combined total of more than $50M per annum, via Scout GWS GIANTS are investigating playing a home & away game in the US and sent a representative to scope out locations such as newly-built cricket venues built for Major League Cricket and T20 World Cup Victoria University renewed their sponsorship with Western United Football Club for a further two A-Leagues seasons Nedd Brockmann announced that Nedd’s Milk became the official front of jersey partner of the Parramatta Eels National Rugby League Club… trainers. The partnership aims to raise money for homeless charity We Are Mobilise News Corp Australia partnered with global SportNXT conference which has ambitions to become the “Davos of sport” Tash Sultana was announced as the Australian Open’s 2024 Official Pride Ambassador The Queensland Government announced a massive $125m deal with Surf Life Saving Queensland over 10 years, providing an immediate boost to infrastructure and equipment for every surf club in the state Tennis Australia and Chinese state broadcaster CCTV announced an extension of their long-term AO broadcast partnership until 2026 A full-length basketball court was installed in the middle of the Indianapolis International Airport to promote the 2024 National Basketball Association (NBA) All-Star Weekend (swipe left) Rafael Nadal became an ambassador of Saudi Arabia’s state tennis federation as part of their broader effort to exert influence on tennis and other sports Returning after more than a decade, and in line with the Australian Open, 2K revealed the return of TopSpin via an official trailer launch for TopSpin 2K25 The World Surf League renewed its long-standing broadcast partnership for 2024 with Foxtel and Kayo, taking the partnership into it’s 16th year A report from Brand Finance found that the brand value of the Indian Premier League India cricket grew 28% to $10.7 billion through 2023 Apple Music dropped a trailer for Usher’s Super Bowl Halftime show, teasing a performance that has been “30 years in the making” Corona Cero (zero-alcohol) has become the first ever beer sponsor of the International Olympic Committee – IOC in the 40-year history of its sponsorship program #sportsmarketing #sportsbusiness  

ICYMI: LAFC’s connection with renowned Swiss powerhouse forms long-term strategy: Major League Soccer's Los Angeles FC (LAFC), put pen to paper on a strategic partnership between Swiss Super League powerhouse Grasshopper Club Zürich, making them major shareholders of Grasshopper Football Ltd. The two organisations will provide unique platforms for the development of young talent, through a further expansion of LAFC's network which has Austria’s FC Wacker Innsbruck and Germany's FC Bayern München. Having played their first professional season in 2018, LAFC are trailblazers across the MLS, in establishing themselves as a competitive club so early in their existence. Since 2019, The Black and Gold have accumulated a total of seven domestic titles, also including an appearance in the CONCACAF Champions League Final, in which they fell narrowly short to Mexican outfit, Leon. High-quality players including Georgio Chiellini, Carlos Vela and Gareth Bale all shared stints in the City of Angels. The partnership LAFC have entered proposes the idea that the American club are looking to sustain a European feel. Co-President Larry Freedman praised the Zurich-based club. “Grasshopper Club Zürich is an iconic brand in both Swiss and European football, with an incredible tradition of success and a foundation built on developing top-level talent,” he said via media release. “LAFC is honoured to work together on this long-term partnership with the GC Zürich community and all the supporters as we begin our collaboration.” The Grasshoppers are a staple within Switzerland. Founded in 1886, the reign as the longest serving Swiss club across Europe. Throughout their 138 year tenure, the Hoppers hold the most League and Cup Titles respectively, accumulating 51 titles. However, their most recent major trophy success came in the 2012-13 season. Since then, Their decline has been swift. For the first time in 68 years, the club succumbed to relegation in 2019. Although bouncing back out of the second tier two seasons later, the club have not been able to reach their past dominance. Financial hardship, the COVID-19 pandemic, and lack of ambition were the ingredients to the clubs spiral out of form on the pitch. The American acquisition will leave Hoppers fans hopeful. Given the financial freedom the American outfit possesses, the combination of clubs is a benefit to both parties. On one hand, The Grasshoppers are able to rejuvenate their youth system, in which it has bred players the likes of Stephen Lichsteiner, Roman Burki and Yan Sommer. Furthermore, players within their youth academy can gain senior football experience in the MLS, before competing against Switzerland and Europe’s finest. Given the ambition in which LAFC possesses, the partnership between both clubs can ultimately breed a new plethora of Swiss superstars - helping the Hoppers get back to… #Football #Soccer #FootballNews

Wimbledon starts today so a good time to serve up some tennis #sponsorship trends... 🎾 The average annual revenue of the main partners across the four grand slams is a staggering $25.5bn - even considering the cost of sponsorship e.g. Barclays $24m pa with Wimbledon and Kia's $14.4m pa with the Australian Open 💰 🎾 The slams are a very traditional sponsorship portfolio in many ways, essentially established blue-chip brands: (1) familiar categories dominate - alcohol, cars, airlines, watches, banks, credit cards (2) not many Middle Eastern/Chinese brands that are becomingly increasingly pervasive in other global sports such as soccer, cricket, golf 👔 🎾 Wimbledon's sponsors are heavily represented by drinks 🍻 while for the US Open it's financial services 💵 🎾 Indeed, car brands, alcohol brands (these two alone accounting for 25% of deals), banks and electronics/appliances have seen the most sponsorship deals signed in tennis over the last 18 months - led by the likes of Lexus and Haier. 🚗 🍺 🎾 Brand awareness is the most common reason cited for undertaking tennis deals but not too far ahead of to be seen to be doing good and engaging fans More data/charts 👉 https://lnkd.in/emWa36uN #insights #leadgeneration US Open Roland-Garros Fédération Française de Tennis (USTA) United States Tennis Association Tennis Australia LTA