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🎭 Unveiling "Behind The Label" 🧵 I am thrilled to announce the launch of our new series, "Behind The Label" – where we stitch together the stories that weave the tapestry of Indian fashion. ✨ In each episode, we'll unravel the threads of success with founders and designers who are reimagining India's style landscape. Our conversations will be cut from three distinct patterns: 🧭 The Founder's Odyssey: Navigate the twists and turns of entrepreneurial journeys that led to fashion businesses. 🎨 Design DNA: Decode the creative genius behind each brand's unique aesthetic and philosophy. 🧶 Fabric Tales: Explore the textures, techniques, and traditions that clothe their visions in reality. "Behind The Label" isn't just a peek into closets – it's a deep dive into the hearts and minds shaping what India wears. From the sketchpad to the runway, from the loom to the boutique, we're bringing you fashion's inside story.

Came across this interesting article in The Economic Times that speaks of how Indian wear business has slowed down in times of fast fashion, and how people are looking at experimental dressing over typical traditional Indian wear. (Bestseller shuts down it's Indian wear brand). This rings a bell at my invested venture IREA Life. When we founded IREA, the basic ethos that stood out for us is how young gen at work is wearing their outfits in experimental ways. Casuals are dressed as Formals, Indian wear is getting more versatile, as dresses double up as kurtis or vice versa. There is a societal shift towards personalized and individualistic fashion. People prefer wearing what floats their boat, rather than following a set and prejudiced style of dressing up. We are glad that at IREA, we identified this trend early, and have come up with designs that are fresh and break the mold of typical formal wear. Our kurtis look more like dresses than traditional kurtis. And you might be surprised to know that 25% of our sales come from Tier 3 and Tier 4 cities. Which signifies that this trend is not just restricted to the urban metropolis. As the team at IREA keeps tabs on such trends, stay tuned for more innovative designs from IREA Life. #LIPostingChallengeIndia #fashionindia The Economic Times

Snitch opens 14th store, eyes 40 more in FY24 Men’s fashion brand Snitch has announced the opening of its 14th store in India, and its second in Hyderabad, an expansion aimed at tapping into the dynamic market of Southern India... Read the full story to know more 👉 https://lnkd.in/gZBfxCjb Siddharth DUNGARWAL SNITCH India Fashion Forum Anjali Sondhi Nikhil Behl Lokesh Chopra #FashionNews #FashionUpdates #BoFDaily #BoFNews #BoFUpdates #RetailExpansion #Expansion

Westside: More than a transactional brand; it’s a lifestyle Over the last few decades, India has undergone a huge cultural transformation towards confidence and self-expression. Now more than ever, people are expressing their personalities through diverse fashion choices. One brand that remains at the forefront empowering customers to embrace their unique identities is Tata-owned Westside. In the bustling streets of modern India, where tradition dances with innovation, Westside has been weaving its story for 25 years. Founded in 1998 under the umbrella of Trent Ltd. by Tata Group, Westside is beyond just a clothing store. It has become a beacon of contemporary fashion, evolving alongside the dynamic Indian consumer. But at its core, Westside is all about fashion—fresh, contemporary, and affordable. India Fashion Forum Tata Trent (Retail) Umashan Naidoo Shailina Parti Anjali Sondhi Nikhil Behl Lokesh Chopra #FashionNews #FashionUpdates #BoFDaily #BoFNews #BoFUpdates #WestsideFashion #TataGroup #InnovativeRetail #SustainableFashion #InclusiveFashion #FashionForward #RetailInnovation #ContemporaryStyle #FashionTrends #LifestyleBrand #IndianFashion

Soumajit Bhowmik and Durga Dash share their journey founding Styched, India's largest online youth fashion brand with zero waste. The fast fashion industry has a lot of issues that contribute to the negative connotation of the fast fashion segment. Many of these issues, Durga, felt could be solved with technology and proper processes. Inventory remains the biggest problem, because you have to carry a massive amount of stock of various different items. Another major issue is the rate of RTO (Return to Origin) products. These are products that go out of the warehouse, but are never delivered due to multiple issues. The Styched team wanted to solve these problems and pass the cost benefits to the customer. They wanted to have zero wastage, zero inventory and zero warehousing, enabling them to become the most affordable high-quality brand. Read more and watch highlights of Styched's founder journey on the BonBillo blog: https://hubs.ly/Q02P4zf10 #socialimpact #sustainablefashion

Unlock the power of accessories! 💥 Dive into why fashion accessories are essential for elevating your everyday looks. From enhancing style to boosting confidence, discover the magic of accessorizing! #accessories #fashionaccessories #styleessentials #skillpool #saiskillpool #fashionlifestyle #fashionstyle #fashionstyling #personalstyle #styleblogger #bhubaneswar #fashiondesign #fashionlooks [ Accessories, Fashion, Style, Fashion Styling, Personal Style, Lifestyle, Style Blogger, Bhubaneswar, Fashion Design ]

Exciting news! Limeroad.com has opened its first brick-and-mortar store in Hubli, Karnataka. Dive into our latest blog to explore this milestone and learn more about their unique fashion philosophy - https://lnkd.in/gaXFDvS4 #limeroad #VmartRetail #brickandmortar #fashionnews #RetailExpansion #indianapparel #FashionForward #readourblog Limeroad Suchi Mukherjee

Reliance Retail’s fashion e-commerce platform Ajio has unveiled an ethnic collection inspired by Netflix and filmmaker Sanjay Leela Bhansali’s series Heeramandi: The Diamond Bazaar. Click on the link below to know more... AJIO.com I Netflix India I Nair Vineeth I Monika Shergill I Shilpa Singh #netflix #ajio #collection #sanjayleelabhansali #heeramandi #netflixseries #ethnicwear #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailbusiness #ir #IndiaRetailing 

JOHARGRAM About the Brand : Johargram is an ethical and sustainable streetwear brand that promotes the wondrous textiles of Jharkhand and aims to popularise the traditional medium. It was launched in 2020 and brings to the fore the crafts and textiles of the state. Johargram is supporting and reviving ancient indigenous craft forms by adding value to the ecosystem. Johargram's products are natural, craft-based, contemporary, and affordable. - Traditionally rooted garments, local artisan empowerment, and classy streetwear. - Sustainable streetwear is brand-elite but not expensive. Concept : “CRAFTING HUES" is a concept that embarks on a captivating journey through the world of textiles and color blocking in fashion. It celebrates the rich heritage and intricate textiles, exploring the stories behind these materials and the craftsmanship that transforms them into wearable art. This concept also delves into the artistry of color blocking, showcasing how the strategic use of color enhances and defines silhouettes, creating bold and captivating fashion statements. Concept, Styling & Art direction- Lavanya sharma Cinematographer- Stephen Mathew Talent- Akash Chinmai, Shreya, Radha & Sidhya panjabi For- Johargram #fashionstyling #conceptualshoots #styling #brandcollaboration #artdirection #creativedirection

The Indian fast fashion industry is projected to burgeon into a massive $50 billion market by FY31, indicating a promising future, according to a report by Redseer Strategy Consultants. Fast fashion has democratised the fashion industry. For Millennials and Gen Z (the driving force for this industry), fast fashion has provided affordability combined with constant access to trendy styles, making it a game-changing experience. In FY24, the fast fashion sector surged ahead with a 30-40 per cent growth rate. In contrast, the broader fashion sector in India saw a modest 6 per cent year-on-year growth. This performance underscores the robust demand and increasing consumer inclination towards affordable and trendy clothing options. Despite a year of sluggish consumption, fast fashion stood out as one of the few thriving sectors in India’s retail market,” said Kushal Bhatnagar, associate partner, Redseer Strategy Consultants. “Brands excel by timely identifying trends, rapidly prototyping and producing, nimble supply chain, offering attractive pricing, and driving virality via effective engagement of consumers. As the fast fashion sector continues to evolve, staying ahead of trends remains paramount. The time to build a fast fashion brand in India is now.” The Redseer report said that fast fashion brands, renowned for their agility, can introduce over 50 collections annually, eclipsing the traditional fashion model of 2-3 collections per year. Currently valued at $10 billion, India's fast fashion market, while substantial, remains comparably smaller than global giants like Shein, which is over 3x larger. The mid-value brands segment is expected to see the maximum proliferation of brands, leveraging low entry barriers and experimental consumer behaviour to drive growth. Further, brands with unique and value-adding positioning are expected to appeal strongly to customers. Based in Ahmedabad, we offer Leasing and Transaction Advisory Services for Retail Brand Expansions across all Major Tier-2 Tier-3 cities in Gujarat, Maharashtra Rajasthan, MadhyaPradesh & GOA. #fastfashion #fashionindustry #apparelbrand #menswear #abrfl #womenswear #zudio #maxfashion #intune #styleup #retailfashion #clothingbrand #anchorstores #mbo #highstreet #leasing #Tier-2 #Tier-3 #cities #expansion #malls #retailspaces #Consultant #Gujarat #icanflip #propertyadvisor #baroda #Ahmedabad #Gandhinagar #GOA #Maharashtra #Rajasthan #MadhyaPradesh https://lnkd.in/dpj8jxdf