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US bans TikTok. What's next? The recent ban on TikTok in the United States has left many questioning: What's next? In a world where social media greatly influences our daily lives, this move is significant. TikTok has become an essential platform for expression, creativity, and even branding for many individuals and businesses. With millions of users engaged in creating and sharing content, the repercussions of this ban could be wide-ranging. This situation reminds me of my own experience with the rise of social media platforms. When Instagram first gained popularity, I initially hesitated to dive in. However, when I finally embraced it, it transformed how I connected with others and expanded my professional network. The sudden ban on a platform like TikTok can leave users feeling disconnected. The implications of banning TikTok extend beyond just user engagement. Consider these statistics: in 2023, TikTok had over 1 billion active users, many of whom rely on the app for news, entertainment, and community. The ban affects not only these users but also the creators and businesses that rely on the platform for marketing, promotions, and outreach. What do you think about the TikTok ban? Is it necessary for national security, or does it infringe on personal freedoms? How do you foresee this affecting content creators and businesses dependent on TikTok? We must remain vigilant and adaptive in this fast-paced digital landscape. If you are a content creator, consider moving your audience to alternative platforms to maintain your engagement. It's crucial to build a diversified online presence. Let’s open up the discussion! Share your thoughts and experiences below! #TikTokBan #SocialMedia #DigitalMarketing #ContentCreation #FutureOfSocialMedia Source: "https://lnkd.in/eJmK3SAG"

TikTok goes away January 19th, I’ve been there since 2020, have 57k followers, and hundreds of millions of views there. Is it a little sad? Sure, but at the end of the day it’s a Chinese owned company, and China does not allow American social media in their country, due to the fact that it’s very easy to manipulate the minds of the masses by pushing certain propaganda. I personally believe that TikTok is no longer what it was, and a lot of the media there is toxic, and fear mongering. There’s some good, but a lot of bad. I also think people should be able to consume what they want, but until the double standard goes away (China not allowing USA socials to their own population) I think that socials not owned by USA should not be allowed. If you are a TikTok creator, you know TikTok has been on its way out for quite some time, constantly bombarding us with ads, shop content, and not pushing our original content unless it’s drama related. There’s proof that the app has selectively chosen who can and cannot perform on the app, for example, I was hit with community guideline strikes of “s$x/n$dit$” although that’s never once been in my content, it was happening every post for 2 years now. Long story short, I’m actually kind of glad this app is going away, the attention will go into a more valuable platform for the creator, and I genuinely believe most people will be happier without doom scrolling TikTok everyday. Sure, people will do the same on other platforms, but the feed is more personalized, in a way that suits your interests, and original content is much more protected on other platforms. The ad experiences are better, and monetization is far more fair/reliable.

A lot has changed since last Friday. First, TikTok went dark in the US as the Supreme Court implemented a ban. Just 14 hours later, it was back online after President Trump gave the platform a 75-day reprieve. While TikTok remains accessible to existing users (for now), its future is still unknown. Our founder and CEO, Edward East, shared his reaction with Inc. Magazine moments after the Supreme Court ruled to uphold the ban: 1️⃣ While the decision wasn’t surprising, it’s disappointing: TikTok supports many creators’ livelihoods and helps small businesses thrive. 2️⃣ This isn’t new to the creator economy: When Vine shut down in 2016, creators adapted and transitioned to other platforms, and influencer marketing continued. 3️⃣ Preparation is key: We’ve planned for this possibility by working with cross-platform creators and ensuring flexibility in both contracts and client strategies. What was your initial reaction to the news? Check out the Inc. Magazine’s feature on the ban: https://lnkd.in/d5crzg5A   #TikTokBan #CreatorEconomy #InfluencerMarketing 

The fight between #TikTok and the US government isn’t over, with TikTok expected to launch an intense legal battle. But the app’s fate also rests in the hands of US users, creators and brands. TikTok has a lot of loyal users, many of whom came out in force to defend the app and will likely do so again. TikTok knows how to rally its troops. The uncertainty surrounding TikTok’s future could spook some advertisers, but they won’t leave as long as there are audiences to reach. And many advertisers have said they won’t change their spending plans until next year (though that was before the Senate passed the bill). Creators will stay as long as there is money to be made. TikTok is now the third largest influencer marketing platform in terms of US marketer spending, at an expected $1.4 billion in 2024, per EMARKETER. But if the impending uncertainty sends TikTok’s audience running for higher ground in big enough numbers, that could lead to TikTok’s undoing before the matter is resolved in the courts - or before TikTok could find a buyer. I joined Bloomberg News yesterday before the Senate passed the bill to talk about the process to find a buyer and what a potential sale could look like. Spoiler alert: Without the algorithm, TikTok’s price tag would fall, but it would be a far less attractive deal. Is TikTok even TikTok without its algorithm? Full interview here: https://lnkd.in/dB4NbF3D

A couple of thoughts on the situation with #TikTok in the US: ▪️ The game is not over, but… A tough fight is ahead for TikTok: with all the love and support from the US users, creators, brands, and most importantly, the best professional lawyers, it will be complicated to persuade the US Government to change its stance. ▪️ Differentiate now! At the same time, as uncertainties swirl, creators and brands must be adaptable and consider strengthening their presence on other platforms. So, why not give YouTube Shorts a shot? (Yep, I might be biased, but hey, can you blame me?) ▪️ The national security is not a joke The Ukrainian experience: I have heard firsthand stories from a couple of my acquaintances who endured russian captivity, including interrogations where the messaging history from their deleted Telegram accounts (the russian-owned platform) was used against them. So, I would not underestimate the risks foreign-owned social platforms pose to national security, especially in the current geopolitical situation. (By the way, the US-owned social media platforms are not allowed to operate in the Chinese market “for some reason,” remember?) I hope TikTok lands in good hands and continues its success story in the US market. It is not just a Gen Z thing — it's a place for everyone to let loose and connect creatively. I’m not even talking about the number of creators' businesses that have grown with the help of this platform. What’s your stake in how the TikTok story in the US will unfold?

TikTok Ban In USA The TikTok ban in the United States means that the app is no longer accessible to users within the country. This decision was driven by concerns over national security, particularly the fear that TikTok’s parent company, ByteDance, might share American user data with the Chinese government. Key implications of the ban include: App Removal: TikTok is no longer available for download on app stores in the U.S. Restricted Access: Existing users can no longer use the app as its services have been shut down nationwide. Impact on Creators: TikTok influencers and content creators have lost a significant platform to share content and generate income. Economic Consequences: Businesses that relied on TikTok for marketing and outreach are affected, and TikTok employees in the U.S. face uncertainty. The ban could be reversed or adjusted in the future, depending on political and legal developments, such as ByteDance divesting its U.S. operations or changes in administrative decisions. #TikTokBan #BanTikTok #TikTokShutdown #TikTokBlocked #ProtectOurData #FreeTikTok #Businesses #DigitalFreedom #FirstAmendmentRights #SocialMedia #Content #Creators #Community #TikTokers #CreatorsWithoutBorders #EndContent #TikTokMigration #NewHomeForCreators #Alternatives #Influencers #LifeAfterTikTok #PostTikTokEra #TikTokAlternatives #ReelsVsTikTok #WhereToNext #Advertising #Productpromotion

🚨 TikTok Ban: A Turning Point for Social Media 🚨 The recent ban on TikTok marks a significant shift in the digital landscape. While it poses challenges, it also presents unique opportunities for growth, innovation, and improved digital responsibility. There’s a great article that talks about how some TikTok creators surprisingly support the TikTok ban. If you would like to read it, you can find it below👇🔗 TikTok Ban Creators Support. ✨ Empowering New Voices: TikTok has been a revolutionary platform, providing a voice to diverse and underrepresented communities. Although the ban might stifle some of these voices, it also encourages the emergence of new platforms that could further amplify diverse perspectives. 🌐 Shifting Social Media Landscape: This move underscores the volatility of social media platforms and the necessity for creators to diversify their digital presence. It serves as a vital reminder of the importance of adaptability in our ever-evolving tech ecosystem. 🌍 Diversification of Platforms: As creators and businesses are urged to explore multiple platforms, we can expect richer, more varied content and innovative ways to engage with audiences. This reduces dependency on any single platform and promotes a healthier digital ecosystem. 💡 Innovation and Growth: The disruption caused by the ban opens up space for new platforms and technologies to emerge. Startups and tech innovators now have an exciting opportunity to step up and fill the gap, bringing fresh perspectives and features to the social media landscape. 🌐 Global Standards: This decision sets a precedent for establishing global standards in digital governance. It highlights the importance of international cooperation in regulating social media platforms to ensure a safer, more secure digital environment. As we move forward, it's essential to focus on the positives and leverage this change to drive innovation, improve data security, and support a more diverse digital ecosystem. 📢 Join the Conversation: It's intriguing to consider how the TikTok ban will shape the future of social media. I’d love to hear your perspectives on this issue. What new opportunities do you think it could create for creators, users, businesses, and society at large? Let’s start a conversation and explore the potential outcomes together. #SocialMedia #TikTokBan #DigitalInnovation #DataPrivacy #NationalSecurity #TechGrowth #DigitalEcosystem

As TikTok faces a potential ban in the United States starting January 19, 2025, creators and brands are looking for alternatives. TikTok, owned by ByteDance, has $8 billion in annual U.S. ad revenue and 170 million monthly users, and a ban is expected to significantly change the social media marketing landscape. Q1. How would a TikTok ban reshape the US social media ad market? Q2. How will creators' income diversification strategies evolve? Q3. What are the chances of ByteDance's sale to TikTok actually happening? https://lnkd.in/gMpatWiP

🚨 The TikTok Ban: What It Means for Marketers, Businesses, and Everyday Users 🚨 TikTok isn’t just another social media app, it’s been a cultural phenomenon, a marketing goldmine, and, let’s face it, a daily source of serotonin for millions. But with the U.S. government’s looming January 2025 deadline requiring ByteDance to divest its ownership, or face a nationwide ban, the platform’s future hangs by a thread. So, what does this mean for marketers, businesses, and users? Here’s the breakdown: ➡️ For Marketers and Businesses: TikTok accounted for $8.66 billion in U.S. ad revenue in 2024. If the platform disappears, those dollars (and the strategies behind them) will need to pivot to Instagram Reels, YouTube Shorts, and other platforms. Influencer marketing will also take a hit as creators transition and adapt to new spaces. ➡️ For Small Businesses: Many small businesses that relied on TikTok’s organic reach will face challenges transitioning to platforms with steeper pay-to-play models like Instagram and Facebook. Diversifying marketing channels and investing in owned media (email lists, websites) will be critical. ➡️ For Everyday Users: From dance challenges to life hacks, TikTok has been more than entertainment—it’s been a community. Alternatives like Instagram and YouTube offer similar features, but they don’t quite capture TikTok’s algorithm magic. If the ban goes through, users will need to rethink their digital habits and content consumption. ➡️ Why It’s Happening: The ban is rooted in national security concerns. ByteDance, TikTok’s Chinese parent company, could be compelled to share data with the Chinese government. While this debate highlights critical questions about privacy and tech policies, it’s a wake-up call for all of us about the platforms we depend on. 💡 The Takeaway: Whether you’re a marketer, small business owner, or casual user, it’s time to adapt. Explore alternative platforms, diversify your strategies, and stay informed, because the digital landscape is always evolving. #TikTokBan #DigitalMarketing #SocialMedia #ContentStrategy #NationalSecurity Read the entire post here: https://lnkd.in/gsmfHcGs

🕵♂️ News on Sunday morning was that the US had banned TikTok, and content creators and many businesses had their audience ripped away, just like that. 🌎 Millions of businesses were on the verge of losing a revenue stream! 💥 Then by the time I had finished dinner, just like that TikTok had been reinstated again... ⁉️ The reason? Trump wants 50% US JV ownership of the platform. When he was in office in 2020, he was pushing to ban the platform due to concerns of sharing of personal information with the Chinese Government... 🤔 I guess priorities change. This opens up a number of concerns for businesses and why it's important to not rely 100% on these channels. ❌ If the US does instigate a TikTok ban, nations aligned with the US may follow suit. ♻️ The aim for businesses should be to engage with audiences on these channels but provide them with enough value that they visit your website, and you capture their data to send more personalised communication. 🤖 The future of marketing is personalisation. 💫 If you're not using a mix of channels and ad platforms, there are plenty of options out their. The audience on TikTok is generally younger. Whilst YouTube has a slightly older demographic user base, their YouTube Shorts component has even been moving towards a similar structure to TikTok and is worth checking out. ❓ Not sure where to start? Any reputable marketing agency should be able to talk through your options depending on your target audiences. 💭 What are your thoughts, do you think TikTok will close in the future, and will other nations aligned with the US follow? 👇 #TikTok #DigitalMarketing #SocialMediaMarketing #MarketingMix #MarketingPersonalisation