Sports continues to be a market showing outsized growth potential, most recently forecast to hit $678B by 2028, growing 11% annually. At Courtside, we've seen this growth first-hand from the following (just to name a few):
📺 Increasing rights values, with sports seen as premium content for live entertainment (leading to rapidly rising franchise valuations)
🌎 Globalization of fan bases, with AI and tech creating new content localization capabilities, expanding reach beyond traditional markets
📱 Tech-driven enhancements to athlete training, recovery, and analytics, with adoption from both professional and amateur athletes
💰 Growth in sports betting, which has created a new layer of entertainment for both passionate and casual fans alike
In many ways uncorrelated to the greater macroeconomic environment, we see sports as a category capable of producing outsized returns for many years to come, especially at the early stage.
At Courtside, we have a proven record of success investing at the early stage into sports in companies such as The Athletic, Veo Technologies, Religion of Sports, Fliff Inc, and many more.
If you are or know of a founder building a startup in the sports space, we’d love to speak with you.
Drop us a comment, tag a founder below, or shoot us a message at hello@courtsidevc.com.
Senior Social Media Strategist | Corporate Communication| Brands and Partnership | Digital Marketing|
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