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Last week, we held our official Collection Handover for the stunning Spring25 collection. You know what that means: the ceremonious beginning of Sell-In. Our Wholesale Team is on fire, gearing up to present the upcoming highlights to kick off 2025 in style. You can catch them and the collection in all its glory at the Düsseldorf Fashion Days (July 25-31) and at the Amsterdam PREVIEW (July 8). As always, sustainability and transparency are at the heart of what we do. Spring25 focuses on nature-based materials, non-toxic dyeing processes, and, for the first time ever, a digital product passport. Consumers can scan a QR code on the care label to directly access detailed product information, including production partners, origin country, fabric supplier, material composition, recyclability, circularity information, and the carbon footprint. Featuring a relaunched DetoxDenim range and chic silhouettes with the highest levels of comfort, there's a favorite style for everyone (trust us, we've asked around). We can't wait for these products to hit your shelves and find their loving forever homes.

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This Spring25 collection sounds incredible! Love the focus on sustainability & transparency - the QR code product passport is such a cool innovation for eco-conscious consumers ♻️ Can't wait to see it at Düsseldorf (my calendar is marked!) Looking forward to a stellar Sell-In season for your amazing team.

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