Social Sync’s Post

When planning your next event, it’s important to understand that sponsorships and underwriting are not the same. Sponsorships come with perks like tickets, while underwriting helps cover event costs directly. 🎟️💰 🎯 Pro Tip: Always aim higher! If last year’s top sponsorship level was $10k, raise it by 5 or 10k this year. Remember, if you don’t ask, you won’t get it! 💪 #NonprofitTips #EventFundraising #Sponsorships #Underwriting #FundraisingStrategy #NonprofitSuccess #HGAFundraising

Traditionally, members have joined and companies have sponsored associations from a sense of duty and loyalty. And many associations have relied on that allegiance from members and sponsors. However, in today's dynamic landscape, the competition for the time and money of members and sponsors – as well as exhibitors and advertisers – has intensified. Therefore, we’ve schedule a webinar, “Continuing the Association Competition Conversation”, on Wednesday, July 24, 2024 at 1:00pm ET. See link with details and registration in first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising  Mary Byers Len Toenjes, CAE Fonteva

Does your association need more revenue to fulfill your mission❓ Does your association need more revenue to fulfill your members’ needs❓ If the answers are “no” to more revenue, you can skip the rest of this post‼️ If the answers are “yes”, consider attending the RevUp Summit, offered by Professionals for Association Revenue (PAR).👍 PAR’s RevUp Summit provides the knowledge, resources, and community to create revenue growth for associations.👏 See link in first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising

Don't Lose Money at your Charity Gala by Making These 3 Mistakes: The difference between a successful event and a disappointing one often hinges on the details. Remember, an irritated supporter is far from a generous one. Let's dive into three critical areas you need to nail to ensure your gala not only runs smoothly but also maximizes donations: 𝟭) 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝗖𝗵𝗲𝗰𝗸-𝗶𝗻/ 𝗖𝗵𝗲𝗰𝗸-𝗢𝘂𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 Picture two scenarios—one where attendees breeze through check-in, greeted by well-coordinated volunteers, and another where they're stuck in a snail-paced line. Which do you think fosters generosity? Overscheduling volunteers might seem excessive until you consider the alternative: a bottleneck entry can dampen spirits before the night even begins. 𝟮) 𝗘𝗻𝘀𝘂𝗿𝗲 𝗣𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝗕𝗮𝗿𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗦𝘁𝗮𝗳𝗳 I've seen a huge line at the bar hold up an entire program. Also, it dampens the giving mood when folks have to wait a long time for a drink. 3) 𝗛𝗮𝘃𝗲 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝗼𝘂𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿. Muffled or inaudible announcements don't just irritate; they alienate. Whether it's understanding the cause, getting excited about a live auction, or simply following the evening's program, clear sound ensures your message resonates across the room, compelling guests to act. I don't recommend depending on your DJ or band for sound, they're experts at optimizing their music to sound good, not your voices. Hire an independent audio/visual person. These elements—efficient check-ins, sufficient bartending, and impeccable sound—are not mere details; they're the backbone of a gala that not only entertains but also achieves its fundraising goals. #charityfundraising #auctioneer #nonprofit #nonprofitevents

The overnight success you are trying to emulate…. They probably took years to actually get there! It really pains me when I see fabulous people, with fabulous services, changing lives DAILY, feel that they are failing because they have not made 100k from that one social media post! As Glastonbury festival begins, just over the hill from where I live, I am going to use the history of that festival to encourage you to keep going! Just keep doing you! Do not let another persons level 8 make you feel that you’ve failed at your level 3! In 1970 the first festival took place for £1 a ticket, including free milk, for 1500 people. Michael Eavis, enjoyed music, wanted to raise some money to pay some bills and that is just what he did. In 1971 the festival was held for FREE! In the early 80s the festival was riddled with problems from Protests, multiple arrests and local councillors not granting licences. 1981 was the first year the festival make a profit! In 1995 (the year I last attended) a ticket cost £65, the festival officially hosted 80 thousand people, unofficially (as they still got under and around the fences probably another 20 thousand!) sanitation was beyond awful, crime was high. Acts were still a little ‘alternative’ & ‘indie’ too. This was also the year that they changed their status to a Not for profit organisation, helping charities and local communities with the profits instead. Now it is world famous! Now it generates multiple millions of revenue for local businesses and charities. In that time, pretty much my life time, there have been multiple hurdles to overcome, many wins, probably many losses and a lot of hard work inbetween. I’m not a festival goer, but it’s become world famous, and its massive success and status today isn’t without multiple years of work. So don’t be dissuaded by the apparent instant success of other people. Stay true to you, do what lights you up, and create the money based on your goals and values. I think the festival is a perfect example of the possibilities when you stand by your values of free thinking and expression, and not be swayed by opinions. I think we can all take a lesson in business from that today. #wealthcreation #moneymindset #BusinessGrowth #payingitforward #businessprofit #wealthmindset

Corporate sponsors are telling me they’re spending the same amount of money on sponsorships this year as previous years. However ... this is a big “however” ... they are spending more money with some associations and less money (or no money) with other associations. Companies are thinking strategically about how they spend their sponsorship dollars; compnies are measuring ROI, cost of customer acquisition, etc. If a company drops its sponsorship of your association, don’t assume the company is cutting its sponsorship budget. Maybe they’re shifting their sponsorship dollars to another association for a more quality engagement. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising

I identified two of the most common challenges associations face with their sponsorship programs. Then I presented sessions on these topics during the Grand Opening of the Association Marketplace: --Sponsorship Challenge: How to Create a Better Value Proposition --Sponsorship Challenge: How to Confront the Competition for Sponsors Please let me know if you’d like to discuss how either (or both) of these topics applies to your association’s corporate sponsorship program. The Association Marketplace is “a comprehensive marketplace for association professionals by association professionals”. To learn more, see link in Comments. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising Sandra Nam. Barbara Arango, CAE  Lucas Cioffi

Seeking a solution to make his planning process easier, and to offer up a simpler registration process for players, Mike Perez of the Latino Golf Classic came across Event Caddy PRO and hasn’t looked back. In fact, he says, “I tell everybody about it!” When we asked him his favorite tools within the system were, he mentioned the ability to email + text message players to keep them in the loop leading up to event day. Click here to watch the full video to hear more from Mike 👉 https://loom.ly/Ztgq0GM #GolfTournament #Golf #GolfEvent #Fundraiser #FundraiserMarketing

It’s the time of year when many charities start thinking about how to persuade their donors to give a small amount every month, rather than sporadically throughout the year. I see many organisations creating what are in effect cash packs, but just appending a regular giving ask. They’re missing the point. They’re asking their donors to change the way they give. so they should be forming their proposition around this. It should be much more focussed on the method. If you’re considering a regular giving conversion ask, drop me a line and let’s chat. nickcouldry@me.com #charity #fundraising #directmail #copywriting #design #regulargiving

Another way of looking at Fundraising vs. Sponsorship... Fundraising: Casting a wide net for donations. Sponsorship Development: Finding the perfect lure for specific fish. #fundraising #sponsorships #nonprofit