SOCIALDEVIANT’s Post

Created this Spec-Ad for John Missihoun and Éclectique Since the brand name has an impactful meaning, I wanted to do something that conveyed that meaning but was a little different. Which is why I went with the definition format ad. What brand should I do next? Comment your thoughts below!

You can't build a long lasting personal brand on inauthenticity or a persona, unless the persona is strictly entertainment based. Here's why: When you deviate from what your audience expects or recognizes... what is familiar, or what people know you for, they won't like it and your brand will have to go through a tough adjustment period. Take Miley Cyrus' shift from a family-friendly Hannah Montana to her "bad girl" phase during her Bangers era -- it was a complete rebrand that took years for her audience to accept. Conversely, Kanye West's brand is built on unpredictability. He can pull off the most outlandish things and most of the time, people just nod and say, "Well, that's just Kanye." His unpredictability and bad behavior is expected. A strong personal brand stands the test of time because it doesn’t feel like a bait-and-switch to the audience. The audience does not feel "duped" into knowing the creator. Instead, it brings them along for the ride, through all life’s stages, through the good and the bad.

If someone does something mildly myopic in the UK, you'll often hear the phrase "You should've gone to Specsavers". Can't see the milk in the fridge? Should've gone to Specsavers. Fallen into a well? Should've gone to Specsavers. It's a slogan that's crept into national consciousness by way of repetition, over many, many years. And so now, even though it's just a part of the brand identity, it lives in our heads rent free. That's a huge amount of power for any high street brand. I couldn't tell you the slogan, tag line or jingle of any other eye care company in the UK - even though I've never actually been to Specsavers. You've probably already seen the image of the van raised up on the electric bollard. It works, because it is another story plugging into a long series of stories, ads, jingles. Another addition to a well established brand narrative. I'm talking about this concept with my students at the moment. The idea of authenticity - staying simple, true to your mission, and being consistent in your storytelling output. If it works, it can last for decades, literally. So, sometimes, switching things up, refreshing, trying to change your campaigns for the sake of it, can be a little shortsighted. #branding #brandstory #marketing

Americana is trending. From the runway to ready-to-wear to award-winning TV, cowboy culture has become cool. So when Beyoncé dropped Cowboy Carter last Friday night, fans and critics were quick to respond. Most commentary focused on Beyoncé’s genre jump from pop to country in what some say is a perfectly timed transition that highlights her artistic range and expands her audience reach.  But to suggest that Beyoncé is following culture rather than creating culture is a miscalculation. Cowboy Carter has been in the making for nearly a decade, with narrative threads and themes that are embedded in Beyoncé’s DNA (literally and creatively.) For brand builders, there are many lessons to be learned about how to build a brand with soul and execute a go to market strategy that doesn’t just mark a cultural moment but demands a cultural reckoning. Read my take on Beyonce's brand universe and the genius strategy behind Cowboy Carter. #branduniverse #branddevelopment #gotomarketstrategy #beyonce #cowboycarter #albumoftheyear #thesoulofbrand

Embrace your inner triangle! 🔺🎉 Doritos' latest campaign connects generations through the universal language of self-expression. 🧑👵 By integrating the brand perfectly into the story, they've encouraged us all to "be a triangle in a world of circles" in a clever reference to their visual brand cue. #DistinctiveBrandAssets #Advertising #Marketing

Using Your Birthday as a Launchpad for Personal Rebranding. In this KELOLAND Living TV segment, Mitchell Olson and I delve into how our birthdays can be more than just a celebration of another year; they can be powerful milestones for personal growth and transformation. From recognizing the signs that it's time for a change, to taking those first crucial steps towards redefining your personal brand, we covered it all. WATCH: https://lnkd.in/g8idNzdp #kelolandliving #personalgrowth #personalbranding #personalbrand #returnonimage

A moment for the founder! Armed with a decade in strategic brand marketing and a love for impactful, crafted language, Jodi launched Casia Stellae Studios. Her vision for engaging with organizations and teams is based upon the emotion of three words — exploratory, nourishing, and whimsical. These emotive values are the foundation of our approach and intention for your experience. We can’t wait to partner with you on this journey. ✨ https://lnkd.in/ghiPk7Rw

How to build a CULT That's WHAT they do Not like brainwashing people and making them do rituals BUT To build a cult-like following Every big brand/creator you know does this. 6 Steps to build a cult-like following. Unique Mission Love their Differences Storytelling Heavy Interaction Consistency and Authenticity Strong Identity and Exclusivity Make it about them, Be Interactive Make them feel cared Want to build a cult-like following drop a DM Let me help you build one. P.S. Join my newsletter for more tips and Insights Are you a member of secret cult? #CultFollowing #CustomerLoyalty #EngagementStrategy #BrandDevelopment #MarketingInnovation

Authenticity is the daily practice of letting go of who we think we're supposed to be and embracing who we are. It's about shedding the masks, the pretenses, and the carefully curated images. It's about showing up as our true selves, with all our quirks, imperfections, and unique perspectives. In the world of branding, authenticity is more than just a buzzword. It's a fundamental principle that can make or break your relationship with your customers. When you embrace authenticity, you build trust, foster loyalty, and create a brand that truly resonates with your audience.

Chapter III - Brand Evolution Brands are more than just logos. They shape the way we perceive ourselves and the world around us. It is said that the brands we choose to associate with say a lot about who we are and what we value. But have you ever noticed how your favourite brands evolve over time? Yes, evolution doesn't just happen to us humans; brands evolve as well, and we are not the exception to the rule… Disclaimer: The content in this reel features excerpts from other video creators. No credit is claimed for their work, and all rights belong to the respective creators. #BoRacking #Evolution #Journey #Doneproperly #brand #warehouseinstallations