Socially Powerful’s Post

Meme Marketing: Is It Right for Your Brand? Ever found yourself scrolling through social media and wondering, “Why am I laughing so hard at this cat meme?”🐱Welcome to the wonderful world of #meme marketing! It’s like regular marketing, but with more LOLs and fewer spreadsheets. Basically, meme marketing involves using funny, relatable, and often viral internet memes to connect with your audience. So, should you add meme #marketing to your playbook? Here’s why you might want to: 📈 Boosts Engagement: Memes are shareable and can go viral, expanding your reach. 🫂 Humanizes Your Brand: Show off your team’s personality behind the logo. 💸 Cost-Effective: Memes are cheap to create but can drive big engagement. 👩🏻💻 Connects with Younger Audiences: Perfect for Gen Z and Millennials. 📆 Stays Relevant: Memes keep your brand current with internet trends. One agency excelling in meme marketing is The Goat Agency. They’re not just digital marketing pros but also create meme content that truly resonates. When planning your marketing, remember: a well-crafted meme can be a powerful tool. Who doesn’t love a brand that brings a smile? P.S. Check out how KFC, Simple Skincare, and Domino's use memes effectively below. 👇🏻 #marketing #strategy #meme

Meme marketing is definitely a game changer when done right.

Everyone loves a baby pygmy hippo. From sports teams to cosmetics companies, #MooDeng's photos have flooded social media. 📌 Proactive strategic communicators often piggyback on popular trends, connecting in clever and authentic ways to convey messages and increase exposure. https://lnkd.in/eX_j_nMm #StrategicCommunications #CorporateCommunications #Branding #SocialMedia

✨ Celebrating Creativity, Strategy, and Results ✨ As we round up the year, here is a snapshot of what our amazing marketing team Louisa Rose Lilley and Esme Sheppy have achieved in the last 6 months: 🍸 Posh Gin With strategic storytelling and impactful content, we’ve helped Posh Gin establish an impressive presence even before their product launch! 6 months, 3.9k organic Instagram followers. 22k+ views in the last 3 months, with posts averaging 1k+ views. 🐎 Equishox 2024 has been nothing short of extraordinary: 1.3M Instagram views, with 862k in the past 3 months alone. Top video: 684k views, 13.7k likes in October. Facebook brought an extra 40.8k reach and 14.4k views. And yes, even Jennifer Aniston noticed one of our ambassadors! 🎂 Sliced Cake Kitchen and Bakery Since launching in February: 2.2k Instagram followers. 380k total views, 11.4k interactions this year. 231k views in the last 3 months alone. Viral moments on TikTok with 192k and 55.5k views! This delicious brand is thriving across Instagram, Facebook, and TikTok—proof of the power of multi-platform storytelling. 🙌 These results reflect the passion, creativity, and dedication of our team. None of which we would do without the amazing creative design and animation skills of the rest of our team - Quentin Thomas, Mark Boston, Martha Farnworth & Anna Licqurish-Manser. We’re so proud to partner with brands that trust us to turn bold ideas into measurable impact. We believe in more than just creating brands—we create lasting impressions. Here’s to more campaigns that deliver and resonate in 2025! Riley and Thomas Limited #Branding #Marketing #Teamwork #CreativeAgency #CelebratingSuccess #SocialMediaMarketing

Old Spice: Redefining Marketing Norms I'm always excited to share iconic campaigns that have reshaped the industry. Let’s dive into Old Spice's “Smell Like A Man, Man” campaign—a true game-changer! Old Spice, established in 1937, needed a fresh approach to compete with Axe. The solution? Humor! Isaiah Mustafa’s witty and charming presence made the ads unforgettable. Old Spice shifted to social media, engaging directly with millennials on Facebook, YouTube, and Twitter. In just a month, Old Spice became the most-viewed brand on YouTube, boosting sales and market leadership. Takeaways Embrace Change: Adapt to trends. Know Your Audience: Meet them where they are. Be Creative: Take risks. Engage Authentically: Build genuine connections. Old Spice’s bold and humorous campaign set a new standard in advertising, reminding us of the power of creativity and authenticity. #Marketing #OldSpice #Advertising #SocialMedia #Innovation

Can you remember advertising campaign based on Sadvertising? Do you use it in your marketing? Do you like the idea to sell your products and connect to your audience through such a heavy and unpleasant emotion like sadness? #advertising #sadvetising #brandpositioning #digitalmarketers #advertisers #marketingexperts #advetisementcampaign #customerengagement #productrevenue

What will 2025 bring to the marketing table? 👋 2025 in marketing means livestreaming, innovation, and addressing demographic slowdown. And marketers? They need to be creative, bold, and… fast! 🎬 Video rules in 2025! 50% of consumers prefer streaming over traditional TV, and brands are investing more in VOD platforms. It’s the perfect time to create personalized content for different audience groups. 80% of consumers want brands to take a stand on inclusion and diversity. Looking globally, the “Africanization” of the world is a huge opportunity to create communication fitted to diverse communities. 🎉 And what about influencers and creators? They are the base of every strategy today. This market is currently worth $250 billion and is set to nearly double by 2027! Shared values = success. Which trend intrigues you the most? 👀 #marketing #trends #AI #sustainability #innovation

Where do you draw the line? Everyone likes a little tongue-in-cheek humour, a little wit , a little over the top drama. Advertising is always about pushing the envelope, trying something new so your brand stands out among its peers/ category. But how much is too much? When an unqualified financial influencer asks you to invest in a stock or mutual fund because they are getting paid to do so which leads to 1000s of followers to lose their hard earned money Or a company trying to ride on a success of an athlete without paying a penny in the name of moment marketing. Or A loss making men’s grooming company who decides to spend its precious marketing dollars on mocking an adolescent girl’s facial hair. In the name of Guerrilla Marketing, Ambush marketing, influencer marketing, moment marketing, trendjacking, etc. how low can advertising fall! It’s a tragedy for people who have witnessed golden era of advertising in 90’s and 00’s where some of the most memorable campaigns were made, to see advertising come to this. We don’t need cancel culture, but we need new generation of marketing folks to be empathetic, ethical and genuine and it’s our responsibility as veterans to shape the way they think. Starting from ad schools to agencies to brand teams. Brands and agencies shouldn’t succumb to cheap gimmicks. It’s not a race to be the coolest, what’s cool today may end up being cringe tomorrow. Put in efforts to stay authentic because that’s what counts in the end.

What will 2025 bring to the marketing table? 👋 2025 in marketing means livestreaming, innovation, and addressing demographic slowdown. And marketers? They need to be creative, bold, and… fast! 🎬 Video rules in 2025! 50% of consumers prefer streaming over traditional TV, and brands are investing more in VOD platforms. It’s the perfect time to create personalized content for different audience groups. 80% of consumers want brands to take a stand on inclusion and diversity. Looking globally, the “Africanization” of the world is a huge opportunity to create communication fitted to diverse communities. 🎉 And what about influencers and creators? They are the base of every strategy today. This market is currently worth $250 billion and is set to nearly double by 2027! Shared values = success. Which trend intrigues you the most? 👀 #marketing #trends #AI #sustainability #innovation

What will 2025 bring to the marketing table? 👋 2025 in marketing means livestreaming, innovation, and addressing demographic slowdown. And marketers? They need to be creative, bold, and… fast! 🎬 Video rules in 2025! 50% of consumers prefer streaming over traditional TV, and brands are investing more in VOD platforms. It’s the perfect time to create personalized content for different audience groups. 80% of consumers want brands to take a stand on inclusion and diversity. Looking globally, the “Africanization” of the world is a huge opportunity to create communication fitted to diverse communities. 🎉 And what about influencers and creators? They are the base of every strategy today. This market is currently worth $250 billion and is set to nearly double by 2027! Shared values = success. Which trend intrigues you the most? 👀 #marketing #trends #AI #sustainability #innovation