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With NRS Digital Media’s SKU-level scan data, you gain direct insights into real purchase behaviors, offering unmatched relevance and simplicity. Bring deterministic, measurable impact to your in-store ads across the fragmented network of independent convenience stores. Here’s what this means for your next CPG campaign with NRS: 📊 Target with Confidence Reach consumers based on actual purchases—not just predictions. NRS’s SKU-level data provides the granularity you need for hyper-local, store-specific campaigns, pinpointing key locations in our network of over 30,000 independent stores. 💡 Measure Real Impact NRS’s deterministic data delivers clear, reliable ROI and sales lift measurement, empowering you to optimize on the go and maximize ad effectiveness. 🛍️ Engage Beyond Loyalty Programs Access an expansive network of c-stores, reaching shoppers beyond traditional loyalty programs. With NRS, connect with previously unreachable, non-loyalty shoppers through tailored ads that resonate in real time. #CPG #RetailMedia #DataDrivenMarketing #InStoreAdvertising #ConsumerInsights #NRS

While cookie depreciation is no longer a looming threat, retail marketers still need to prepare for potential changes in shopper tracking preferences. Insights from retail marketers at Exploding Kittens, Lalo, and GiftsForYouNow.com shed light on the impact of this shift on digital marketing strategies. #RetailMarketing #DigitalMarketing #TrackingPreferences

Coming off of the biggest promotional weekend of the year it's prime time to pull back the curtain on promo effectiveness in beauty as retailers navigate heightened competition and more value-driven consumers. Fresh NielsenIQ data indicates that both mass and prestige promotions are up with 22% of all mass beauty and personal care sales coming from promotions in Q3 2024, reflecting the continued trend of deal-seeking behavior. 📊💸 What’s Driving the Change? 🔹 The promotional landscape is expanding beyond traditional discounts to include large-scale events with social platforms like TikTok Shop and Amazon playing significant roles in amplifying these campaigns. 📱 Challenges to consider: 🔸 Retailers are reporting mixed outcomes. Various beauty specialty retailers reported that their promotional activity did not deliver anticipated in-store traffic growth. 🔸 The efficacy of promotions now hinges on integrating loyalty programs and creating meaningful incentives that resonate with increasingly discerning shoppers. 💡 Promotional effectiveness will depend on the balancing of pricing with loyalty-driven strategies. It is more critical than ever before to leverage data and consumer insights to refine promotional approaches, to ensure offers drive both incremental sales and long-term customer engagement. Great piece in WWD Kathryn Hopkins featuring NielsenIQ data and insights: https://lnkd.in/eQXtuyeR #NIQBeauty #Beauty #Retail #Data #Insights

In today's competitive retail landscape, where digital in-store influences 60% of consumers' purchase decisions, engaging consumers at the point of purchase is more critical than ever before. Access key insights into how in-store advertising shapes shopper behavior and drives purchasing decisions in Vibenomics’ latest report, In-Store Advertising: The Influence on Shopper Behavior.   📊👉 Download now: https://lnkd.in/ggq8gUwU

Good stuff in this report!!

Retail Media continues to transform the future of eCommerce advertising, with projections soaring to $178B in just a few years. In a world driven by data, where targeting shoppers at the moment of purchase is crucial, is retail media the missing piece in your #eCommerce strategy? By tapping into first-party data and reaching customers at the point of decision-making, retail media has become an indispensable growth tool for #brands. For #retailers, the challenge is standing out in an increasingly crowded market. For brands, #retailmedia isn’t optional anymore—it’s essential for staying competitive and driving conversions in today’s digital-first world, but only with the right retail partners. Chart Source: Acadia Highlights the number of Retail Media Network launches dating back to 2011.

The InMarket Index is an invaluable tool for brands to understand WHEN & WHERE to best connect with target shoppers ahead of their next shopping trip, ensuring your brand stays top-of-mind. Download the InMarket Index to see when consumers are most likely to be 'in market' and ready to make a purchase, where consumers are most likely to shop, how often shoppers visit retail categories, and more: https://bit.ly/IMIndexLI Want a custom InMarket Index built specifically for your retail category & brand? Request your custom InMarket Index here: https://bit.ly/3LNrBlh

Transform consumer insights into actionable strategies with our comprehensive approach to shopper marketing.

Creating an effective promotions calendar is essential for making the most of the Peak season. And you want to make the most of it, don't you? By strategically planning your promotions, you can: > Capture the attention of early shoppers. > Maintain momentum through the major shopping events. > Maximise sales throughout the period. All good stuff. Here are the steps to take: > Begin by marking the key shopping dates and holidays on your calendar. Complete with little doodles if you want. > Launch early-bird promotions to attract shoppers looking to avoid the last-minute rush (I do all my shopping in November). > Use data-driven insights to segment your audience based on their shopping behaviour, preferences, and past interactions with your brand. > Incorporate flash sales and limited-time offers into your calendar to create a sense of urgency. > Continuously monitor your promotions' performance along with product and demand metrics and adjust your strategy as needed. #ecommerce #peak

Creating reliable revenue this BFCM means getting into the minds of consumers to truly understand what motivates them…but that’s not easy. DTC pros are being asked tough questions like: - What is the perfect discount percentage that motivates purchasing behavior without giving away too much margin? - What types of ads are BFCM shoppers most receptive to and how does that influence my messaging in the leadup to the holiday season? - Which channels are my core customers most active on and what are the safe bets and big swings I should be taking to engage them more effectively? The answers to these questions are key in making sure your BFCM strategy, from now until 2025, is optimized to drive efficient revenue. That’s why we surveyed 1,161 consumers, sorted through the data, and are excited to announce the release of our 2024 BFCM Consumer Trends Report. In it, you’ll get the latest consumer trends shaping BFCM season, pulled from proprietary data, insider experts, and top global brands. But this report isn’t just about understanding shoppers – it’s about actionable strategies you can implement now. You’ll also hear from top industry minds like Nicole (Booth) Daly (Klaviyo), Adnan Shah (Rebuy Engine), Mia Healy (Triple Whale), Diana Buccella (Gorgias), Bar Bruhis (KnoCommerce), Eve Rouse (Nosto), and Nihar Kulkarni (ROSWELL). If you want to get into the minds of BFCM shoppers and unlock insights that’ll help your BFCM strategy drive action, the full report is waiting for you. Link below.