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Recent research from EMARKETER analyzed the new path to purchase for today's customer, revealing the biggest drivers of brand and product discovery. https://lnkd.in/e4Xv7jhR Check out our recent blog post to learn more about how brands can use one of these drivers to develop ad creative that will stand out: https://lnkd.in/eWBp88rk

We got valuable product feedback from 10,000 consumers for $12.60 And it's not how you think... Here’s how we did it - We placed a compelling hook with a QR code that became visible only when the steak was lifted out of its packaging. It invited consumers to scan and "complete the chain" of their product’s journey, tracing its path across two countries and digitally signing off on its final step. Then, we surprised them. The reward wasn’t expected, but it created a moment of delight that kept them coming back for more and had them referring friends like crazy. - 35% of products had their chain completed. - 80% of consumers who scanned once, continued scanning other products. The result? Direct consumer engagement and measurable sales attribution, all without selling D2C. Connected packaging is a marketer’s dream. It transforms your product into a bridge between the physical and digital worlds, unlocking endless opportunities for creativity, connection, and growth.

🎙 #Retailmedia is not one size fits all - we're helping brands create connections throughout the purchase funnel and wherever customers are shopping. Walmart Connect's Head of Food Doug Jossem discusses how we partner with advertisers to build strategies that meet their goals, enhance the customer experience and deliver measureable impact. Tune into his conversation with the The CPG Guys here: https://lnkd.in/gYTFcyfc

Cost on delivery and social listening are key in retail strategies for building trust and growth, according to experts. #MexicoBusinessNews #MexicoBusiness

From the instant a customer picks up your product, their buying choice is influenced. That’s why a memorable label offers so much more than a product name. Here's what consumers really gain from a well-crafted label: ✅A Brand Story ✅Differentiation ✅Application / Usage Direction ✅Ingredients List Learn how you can make your product labels standout and ‘wow’ consumers every time: https://hubs.ly/Q02FfrLF0

Promotions Spark Consumer Action! 🚀 Did you know 44% of shoppers explore new stores because of Coupons & Discounts, while a whopping 62% are lured by Better Prices? 🏷️ 🫰 Promotions aren’t just strategies—they’re powerful tools to attract and retain value-driven consumers. From targeted discounts to competitive pricing, the right promotional mix can drive foot traffic and foster loyalty like never before. So, here’s the big question: How are YOU leveraging promotions to grow your customer base? 🤔 #RetailPromotions #ConsumerBehavior #Coupons #PricingStrategy"

From the instant a customer picks up your product, their buying choice is influenced. That’s why a memorable label offers so much more than a product name. Here's what consumers really gain from a well-crafted label: ✅A Brand Story ✅Differentiation ✅Application / Usage Direction ✅Ingredients List Learn how you can make your product labels standout and ‘wow’ consumers every time: https://hubs.ly/Q02FsLkM0

the biggest thing for Q4 for DTC brands This Summer, we've spoken to many Ecommerce brands about their strategies for the peak season, and there's one common thing we've been addressing deliverability Inbox algorithms are getting more picky and demanding regarding content sent via email and brands need to work a lot harder to ensure their messages reach their subscribers' inboxes in the first place Teams want to hear about: - interactive emails - games, quizzes and other built in email elements - winning subject lines none of that matters though if the brand's deliverability score is low and that's because the customers don't have a chance to see what is being sent to them September is really the latest to get serious about deliverability to maximise Black Friday & Christmas It takes focus, skill and expertise to fix deliverability while smashing the sales targets - its a balancing act of applying the changes in a way that the situation doesn't get a lot worse before it starts getting better. Deliverability is the best investment Ecommerce brands can make now, so they can dazzle and delight their subscribers with all the fantastic features and strategies in their emails. What's your plan for Q4? #q4 #blackfriday #bfcm #deliverability #emailmarketing #dtc #ecommerce

From the instant a customer picks up your product, their buying choice is influenced. That’s why a memorable label offers so much more than a product name. Here's what consumers really gain from a well-crafted label: ✅A Brand Story ✅Differentiation ✅Application / Usage Direction ✅Ingredients List Learn how you can make your product labels standout and ‘wow’ consumers every time: https://hubs.ly/Q02w8KK_0

Get Retailer Ready 🛒 Ready to smash your next range review? 🚀 Don’t walk into those crucial retailer conversations empty-handed! Whether you're pitching a new range extension, an NPD idea, or showcasing why your product is what consumers want, having data-driven insights can make all the difference. Stickybeak lets you gather real consumer feedback in just 48 hours (or less!). That means you can walk into buyer meetings with confidence, knowing you’ve got actionable insights backing every decision. 👉 Validated new product ideas. 👉 Fine-tuned messaging to match what shoppers really want. 👉 Product formats and flavours that appeal in the local market. Don’t guess—test, iterate, and show up with undeniable proof. 💡 Chat to us about how we're helping marketers with their retailer conversations. Ready to get started? #FMCGMarketing #NPD #TestYourStuff #BeMoreAwesome