We’re excited to share this video from one of our community members and advisors, Jerrid Grimm, as he explores Social Nature’s new Canadian rebates! Jerrid recently redeemed his Ocean's Halo Kimbap rebate at Walmart in Burnaby and couldn’t resist grabbing more Ocean’s Halo products during his shopping spree—including ramen noodles and nori at Whole Foods. In total, he spent $42 on Ocean’s Halo products, but with rebates and coupons, it only cost him $14! His feedback? Rebates feel effortless—similar to loyalty cards—making them more attractive to shoppers like him who don’t typically use coupons. Why this matters for brands like yours: 1️⃣ Drive Repeat Purchases: Jerrid shared that when he discovered Ocean’s Halo through a rebate, it inspired him to try even more of their products. 2️⃣ Attract New Shopper Segments: Loyalty-focused shoppers like Jerrid often bypass coupons but love the convenience of rebates. 3️⃣ Boost Retail Sales in Canada: With the launch of rebates in Canada, brands can now connect with even more shoppers at key retailers like Walmart and Whole Foods. We’re proud to see our community engaging with brands in meaningful ways and supporting our partners’ success on the shelf. As we expand our rebate offering, we can’t wait to help more brands grow their loyal customer base in Canada and beyond. Looking to test rebates in Canada for your brand? Let’s connect: https://lnkd.in/giNqyMYE and we can show you how our solutions drive discovery, trial, and repeat purchases. #productdiscovery #digitalrebates #CPGmarketing #retailinnovation #betterforyou
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Sales in Food & Drink retailers were boosted by events and the earlier Easter, in the latest 4 weeks ending 23rd March 2024. FMCG promotions are now at a 4 year high at 24% value sales bought on offer and with strong activations in store, it is perhaps not surprising that growth online slowed to +3.1% vs bricks & mortar +4.1%. Last year was a strong month for Online with the MetOffice recording the wettest March in 40 years, so against this backdrop share of 10.9% is only just below last year’s 11.0%. Online visits were flat at +0.1%, despite a slight decline in shoppers and a marginal drop in size of order. After a wet and stormy Q1, shoppers are looking forward to warmer and drier days ahead as we enter into British Summertime and the opportunity for the evolving quick commerce to unlock smaller basket spends and capture more of the ‘needs for now’. #NIQThoughtLeadershipUK #nielseniq #fmcg #foodandbeverage #foodretail #weather #grocery #online #insights #Easter
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📈 Big Opportunities in Canadian Discount Grocery Channels As inflation and a cooling economy shifts shopping habits, discount grocery retailers like Real Canadian Superstore, No Frills, Maxi, Giant Tiger, Food Basics, FRESHCO, LTD., and Super C are thriving. Savvy shoppers are looking for value, and understanding this trend is important. For FMCG brands, Price Pack Architecture in Canada has never been more important. By aligning with these discount banners, there’s a unique opportunity to reach new audiences and grow fast in this evolving market. Check out this short Loblaws - No Frills blog: https://lnkd.in/eEk3vSed 💡 If you're a FMCG brand now's the time to pivot your strategy in Canada. Want to know how? #FMCG #CPG #DiscountRetail #Canada #CanadianMarket #CanadianBusiness #RetailGrowth #Retail #ConsumerTrends #RetailMarketing #BusinessStrategy #EmergingBrands #CPGConsulting #RetailExpansion #GO #Specialty
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Grocery shopping behaviours in Canada are changing. 🛒 To learn more about Canadian shopping habits and how to partner with Corus’ newly announced Flavour Network, reach out to your Corus Entertainment Account Manager or connect with us here: https://lnkd.in/ec-VYeKb #Marketing #MarketingResearch #AudienceResearch
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Have you changed how you are grocery shopping?How you are spending? Canadians grocery shopping behaviors are changing. If you are working in the grocery space you should see our latest food study. Don’t rely on a focus group of 1 ! Let’s talk.
Grocery shopping behaviours in Canada are changing. 🛒 To learn more about Canadian shopping habits and how to partner with Corus’ newly announced Flavour Network, reach out to your Corus Entertainment Account Manager or connect with us here: https://lnkd.in/ec-VYeKb #Marketing #MarketingResearch #AudienceResearch
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"Retailers need to take a step back." Are shoppers really demanding promotions, or are they just behaving how the grocery industry's trained them to behave? Australia and New Zealand have the highest levels of buying on promotions of any region. But we know shoppers still want quality/premium. We know they care about environmental credentials. We know they will pay more for something better. And "better" is different for each category. So, if you want to get off the price merry-go-round in F25, the answer is simple. Bring your story - and proof points - to the table. Find the value beyond price. For your shoppers, for your category, and for your retail partners. #jointbusinessplanning #categorymanagement #shopperinsights #shopperfirst
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The first dunnhumby RPI for Canada!!! Such an interesting insight into the Canadian shopper's mind. Follow the link below to know more.
📣 Attention Canadian grocery retailers! We’re excited to announce the launch of dunnhumby’s first-ever Retailer Preference Index (RPI) for Canada. 💸 With record food inflation reshaping how Canadians shop, grocers face mounting pressure to adapt their value propositions. It’s no surprise that “Saving customers money” — through price, promotions, and rewards — emerged as the most critical factor for long-term success across the country. 📈 The stakes are high: Retailers with stronger customer value propositions, reflected by higher RPI rankings, grew up to 1.5 times faster over the long term — and three times faster in the past year — than their lower-ranked competitors. 👉 What makes the dunnhumby RPI unique? It’s the only ranking that blends financial results with direct customer feedback. We analyzed customer perception and financial data from the 28 largest grocery banners in Canada, representing 97% of the market in conventional, discount, superstore, and club formats. Insights are powered by responses from 6,000 Canadian grocery shoppers. The RPI has been a critical tool for U.S. retailers over the past eight years, helping them refine strategies and strengthen customer loyalty. Now, Canadian grocers can access the same game-changing insights. 👇 Download the full report today to see where your brand stands and uncover actionable insights to fuel your growth: https://lnkd.in/gF6fkjyJ
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📣 Attention Canadian grocery retailers! We’re excited to announce the launch of dunnhumby’s first-ever Retailer Preference Index (RPI) for Canada. 💸 With record food inflation reshaping how Canadians shop, grocers face mounting pressure to adapt their value propositions. It’s no surprise that “Saving customers money” — through price, promotions, and rewards — emerged as the most critical factor for long-term success across the country. 📈 The stakes are high: Retailers with stronger customer value propositions, reflected by higher RPI rankings, grew up to 1.5 times faster over the long term — and three times faster in the past year — than their lower-ranked competitors. 👉 What makes the dunnhumby RPI unique? It’s the only ranking that blends financial results with direct customer feedback. We analyzed customer perception and financial data from the 28 largest grocery banners in Canada, representing 97% of the market in conventional, discount, superstore, and club formats. Insights are powered by responses from 6,000 Canadian grocery shoppers. The RPI has been a critical tool for U.S. retailers over the past eight years, helping them refine strategies and strengthen customer loyalty. Now, Canadian grocers can access the same game-changing insights. 👇 Download the full report today to see where your brand stands and uncover actionable insights to fuel your growth: https://lnkd.in/gF6fkjyJ
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This could be the most exciting thing getting unwrapped this month...dunnhumby's first Retailer Preference Index study for Canada! Follow the link below to download the full report, and learn about what drives customer preference in Canada, and who and how grocery retailers are positioning themselves for long-term success.
📣 Attention Canadian grocery retailers! We’re excited to announce the launch of dunnhumby’s first-ever Retailer Preference Index (RPI) for Canada. 💸 With record food inflation reshaping how Canadians shop, grocers face mounting pressure to adapt their value propositions. It’s no surprise that “Saving customers money” — through price, promotions, and rewards — emerged as the most critical factor for long-term success across the country. 📈 The stakes are high: Retailers with stronger customer value propositions, reflected by higher RPI rankings, grew up to 1.5 times faster over the long term — and three times faster in the past year — than their lower-ranked competitors. 👉 What makes the dunnhumby RPI unique? It’s the only ranking that blends financial results with direct customer feedback. We analyzed customer perception and financial data from the 28 largest grocery banners in Canada, representing 97% of the market in conventional, discount, superstore, and club formats. Insights are powered by responses from 6,000 Canadian grocery shoppers. The RPI has been a critical tool for U.S. retailers over the past eight years, helping them refine strategies and strengthen customer loyalty. Now, Canadian grocers can access the same game-changing insights. 👇 Download the full report today to see where your brand stands and uncover actionable insights to fuel your growth: https://lnkd.in/gF6fkjyJ
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The majority (70%) of New Zealand grocery purchase decisions are planned. Knowing the trigger for your products/categories tells us how you should talk to shoppers - both in your pre-store comms and at shelf. Do you know how planned your categories are for shoppers? Get the New Zealand update (link in the comments 👇) to see the top 10 categories for each of these triggers - and how to talk to shoppers if you're on the list!
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Founder & CEO at Social Nature #trynatural product discovery platform with 1M+ members. Certified B Corp. Recognized as one of the Fastest Growing Companies by The Globe and Mail. Recipient CHFA Woman of Influence award
2moLove seeing our community in action, shout out to Jerrid Grimm who jumped at the opportunity to test our new rebate offering Canada! We're now officially across North America with our digital rebates for healthy products! #trynatural