Social Nature’s Post

Getting ready to take my retail game to the next level! I'm excited to share that I'll be attending the Brand Insider Summit in beautiful Lake Tahoe on August 18th! I'm looking forward to diving into the latest strategies for refreshing the retailer's omnichannel playbook. With consumers becoming increasingly price-conscious and new technologies emerging daily, it's crucial for marketers to stay ahead of the curve. Key questions on my mind: How can retailers establish multiple touchpoints in the consumer journey to efficiently target their audience? Can AI reduce costs while personalizing the consumer experience? Can't wait to connect with fellow industry leaders and learn from the best. Let's break down silos and unlock seamless, data-driven experiences that drive engagement, sales, and growth! Thank you Jon Whitfield, Seth Oilman for hosting the best conferences in the industry! #MediaPostInsiderSummits #emailmarketing #emailgeeks

📦 𝗪𝗛𝗔𝗧'𝗦 𝗬𝗢𝗨𝗥 𝗔𝗦𝗦𝗢𝗥𝗧𝗠𝗘𝗡𝗧 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬? We're a week away from our firstmovr 10.10 FUTURE OF ASSORTMENT Summit NEXT Thursday, October 10 from 12-2:30p ET / 9-11:30a PT, the fifth in our Futures Festivals series this year. 👉 Register today = It's FREE for Brands :) https://lnkd.in/ezQJNCtC Featuring insights and best practices from some of the industry's best first movers, including: 📦Sustainable Product Design and Portfolio Strategy w/ Keith Anderson (Decarbonizing Commerce) 📦 Unleashing Product Potential: How Creators and Algorithms Are Shaping Product Launches w/ Tim Wilson (ProductWind) 📦 Feedback Breakthroughs: Inspiring Stories of Consumer-Led Innovation w/ Hillary Rivera (Yogi) and Melissa Spitler (Hill's Pet Nutrition) 📦 Digital Shelf Best Practices for Product Launches w/ Emily Baynard and James Scarsella (Mars United Commerce) 📦 The Futures of Assortment w/ Oskar Kaszubski & Chris Perry (firstmovr) AND our summits are designed to fit your busy schedule AND if you miss all or part of the event live, registrants get the recording! We'll feature each of our expert speakers and their sessions this week leading up to the big day. See you there! #ecommerce #omnichannel #retail #marketplaces #assortment #portfolio #PPA #newproductlaunches #innovation

𝗧𝗵𝗼𝘀𝗲 𝘁𝘄𝗼 𝗰𝗵𝗮𝗿𝘁𝘀 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗺𝗼𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗳 𝗗𝗧𝗖 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 (𝗯𝘂𝘁 𝗻𝗼𝘁 𝗮𝗹𝗹) A 15% CAGR in CPM inflation over the last decade A 16% CAGR in # of sold impressions over the last decade So we got to a point where we have an increasing number of ads for a number of eye-balls that are barely growing in NA/EU & for a cost per thousand that keeps increasing... Time for DTC companies to aggressively diversify their marketing channels And it starts with finely understanding target consumers, their path-to-purchase metrics, barriers/ drivers/ triggers & 4Ps preferences. And then accordingly to design an omnichannel recruitment strategy Decisive times for DTC in the FMCG industry To read the full publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz General Mills The HEINEKEN Company AB InBev

Join the Shopper Marketing Share Group! December 3rd & 4th | Virtual Event Connect with top CPG industry leaders in Shopper Marketing for an immersive, dynamic forum where best practices, innovations, and strategies are shared, empowering members to stay ahead in the competitive landscape. Your Membership Includes: • Seats at Both SPRING & FALL Meetings • Valuable Benchmarks & Insights • Comprehensive Meeting Notes • Member-Driven Agendas • Open Discussion Forum • Referrals to Essential Resources • Access to Exclusive Network • Participation in e-Surveys Member Praise: “The recent Share Group was engaging, informative, and exceptionally well-moderated. The discussions were invaluable!” Who Attends? Professionals from roles like: • Shopper Marketing Managers • Omnichannel Sales Directors • Shopper Insights Directors • Brand and Category Managers …and more! Topics Include: • Budget Planning & In-Store Funding • Shopper Activations • Digital Strategies & Customer Programs • Sales/ROI Metrics & Data Analysis • Strategic Partnerships …and much more! Join us to network, share insights, and elevate your shopper marketing strategies. #ShopperMarketing #CPGIndustryLeaders #MarketingInsights #ShopperEngagement #CustomerExperience #BrandManagement

Join the Shopper Marketing Share Group! December 3rd & 4th | Virtual Event Connect with top CPG industry leaders in Shopper Marketing for an immersive, dynamic forum where best practices, innovations, and strategies are shared, empowering members to stay ahead in the competitive landscape. Your Membership Includes: • Seats at Both SPRING & FALL Meetings • Valuable Benchmarks & Insights • Comprehensive Meeting Notes • Member-Driven Agendas • Open Discussion Forum • Referrals to Essential Resources • Access to Exclusive Network • Participation in e-Surveys Member Praise: “The recent Share Group was engaging, informative, and exceptionally well-moderated. The discussions were invaluable!” Who Attends? Professionals from roles like: • Shopper Marketing Managers • Omnichannel Sales Directors • Shopper Insights Directors • Brand and Category Managers …and more! Topics Include: • Budget Planning & In-Store Funding • Shopper Activations • Digital Strategies & Customer Programs • Sales/ROI Metrics & Data Analysis • Strategic Partnerships …and much more! Join us to network, share insights, and elevate your shopper marketing strategies. #ShopperMarketing #CPGIndustryLeaders #MarketingInsights #ShopperEngagement #CustomerExperience #BrandManagement

𝗧𝗵𝗼𝘀𝗲 𝘁𝘄𝗼 𝗰𝗵𝗮𝗿𝘁𝘀 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗺𝗼𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗳 𝗗𝗧𝗖 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 (𝗯𝘂𝘁 𝗻𝗼𝘁 𝗮𝗹𝗹) A 15% CAGR in CPM inflation over the last decade A 16% CAGR in # of sold impressions over the last decade So we got to a point where we have an increasing number of ads for a number of eye-balls that are barely growing in NA/EU & for a cost per thousand that keeps increasing... Time for DTC companies to aggressively diversify their marketing channels And it starts with finely understanding target consumers, their path-to-purchase metrics, barriers/ drivers/ triggers & 4Ps preferences. And then accordingly to design an omnichannel recruitment strategy Decisive times for DTC in the FMCG industry To read the full publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Frederic Fernandez & Associates Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz The HEINEKEN Company AB InBev

🚀 Excited to be gearing up for the Commerce Next conference this week! 🚀 As a digital marketing enthusiast and retail aficionado, I can't wait to immerse myself in three days of visionary keynotes, insightful breakout sessions, and invaluable networking opportunities. The lineup of industry-leading speakers from brands like Coach, Fanatics, J.Crew, Patagonia, Sephora, SHEIN, Uniqlo, and more promises to deliver cutting-edge insights into the latest trends and best practices shaping the future of ecommerce and retail. From discussions on modernizing traditional marketing to exploring AI applications in ecommerce, omnichannel retail experiences, loyalty evolution, and conversion rate optimization, there's no shortage of topics to dive into. I'm particularly excited to connect with fellow retail leaders, DTC brands, and innovative tech companies to exchange ideas and forge new collaborations that will drive growth and innovation in our industry. Stay tuned as I share key takeaways and highlights from the conference – let's unlock our growth potential together! 🚀💼 #CommerceNext #RetailInnovation #Ecommerce #Networking

Join the Shopper Marketing Share Group! December 3rd & 4th | Virtual Event Connect with top CPG industry leaders in Shopper Marketing for an immersive, dynamic forum where best practices, innovations, and strategies are shared, empowering members to stay ahead in the competitive landscape. Your Membership Includes: • Seats at Both SPRING & FALL Meetings • Valuable Benchmarks & Insights • Comprehensive Meeting Notes • Member-Driven Agendas • Open Discussion Forum • Referrals to Essential Resources • Access to Exclusive Network • Participation in e-Surveys Member Praise: “The recent Share Group was engaging, informative, and exceptionally well-moderated. The discussions were invaluable!” Who Attends? Professionals from roles like: • Shopper Marketing Managers • Omnichannel Sales Directors • Shopper Insights Directors • Brand and Category Managers …and more! Topics Include: • Budget Planning & In-Store Funding • Shopper Activations • Digital Strategies & Customer Programs • Sales/ROI Metrics & Data Analysis • Strategic Partnerships …and much more! Join us to network, share insights, and elevate your shopper marketing strategies. #ShopperMarketing #CPGIndustryLeaders #MarketingInsights #ShopperEngagement #CustomerExperience #BrandManagement

The future of commerce is dependent on more meaningful experiences and messages. Precision audience segments and addressable media have become critical for success. This week at the Path to Purchase Institute’s #FutureForward conference, I had the privilege of joining Shobha Kansal from Kraft Heinz to delve into how leading brands are leveraging purchase data and first-party signals to predict trends, create relevant messaging, and chart a path to sustained growth. Here are 5 key insights from our discussion:   1️⃣ Consumers are segmenting into more nuanced categories such as good, better, best, premium, and ultra-premium.   2️⃣ Combining brand intel with retail data provides brands with holistic insights—like understanding new, lapsed, and never buyers—and enables the creation of tailored growth models for relevant and personalized content.   3️⃣ Partnering with retailers helps CPGs identify growth segments and utilize retail touchpoints to effectively reach audiences.   4️⃣ Making retail data accessible across different teams enhances decision-making and ensures everyone speaks the same "data language."   5️⃣ Understanding how different shopper groups use media in their omnichannel purchases allows for personalized and effective marketing strategies. Thanks to everyone at the Path to Purchase Institute for hosting another great event! #Retail #Omnichannel #RetailMedia #krogerprecisionmarketing #FutureForward

𝗧𝗵𝗼𝘀𝗲 𝘁𝘄𝗼 𝗰𝗵𝗮𝗿𝘁𝘀 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗺𝗼𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗳 𝗗𝗧𝗖 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 (𝗯𝘂𝘁 𝗻𝗼𝘁 𝗮𝗹𝗹) A 15% CAGR in CPM inflation over the last decade A 16% CAGR in # of sold impressions over the last decade So we got to a point where we have an increasing number of ads for a number of eye-balls that are barely growing in NA/EU & for a cost per thousand that keeps increasing... Time for DTC companies to aggressively diversify their marketing channels And it starts with finely understanding target consumers, their path-to-purchase metrics, barriers/ drivers/ triggers & 4Ps preferences. And then accordingly to design an omnichannel recruitment strategy Decisive times for DTC in the FMCG industry To read the full publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz General Mills The HEINEKEN Company AB InBev